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Distribution

The document outlines the distribution methods for magazines, focusing on Grazia magazine's distribution through Frontline Group, which handles over 800 magazines in the UK. It describes retail distribution as a convenient way to purchase physical copies, subscription models for receiving magazines either digitally or via mail, and the benefits of digital downloads. The pricing for subscriptions and digital content varies, with subscriptions starting around £6.99 and retail copies priced at £3.75.

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11 views3 pages

Distribution

The document outlines the distribution methods for magazines, focusing on Grazia magazine's distribution through Frontline Group, which handles over 800 magazines in the UK. It describes retail distribution as a convenient way to purchase physical copies, subscription models for receiving magazines either digitally or via mail, and the benefits of digital downloads. The pricing for subscriptions and digital content varies, with subscriptions starting around £6.99 and retail copies priced at £3.75.

Uploaded by

lt05268982
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Unit one Fact sheet Louisa Tonge

Distribution

Distribution is the way in which a magazine gets out to the target audience, through the
publishing scheme used to make a specific magazine genre for a target through
publishing.

Distribution company for Grazia magazine: Frontline Group


The Frontline company,is the number one
retail and marketing and specialise in the
magazines and the media. They also manage
the magazines from the company to the
retailer, they do this for over 800
magazines, and media companies. It also represents approximately 60% of the UK
newsstand sales, to around 42,000 stores in the UK and Ireland. The Frontline Media
group was formed in 1986 by Emap, and it immediately became the UK magazine sales, and
the distribution of those magazines.

[Link]

Retail: This method of distribution is buying a product which is a physical copy of a


magazine. Which could be labelled as a ; Supermarket, newsagents and petrol stations.
This is a convenient way of receiving a magazine because you have a direct way of looking,
and reading the magazine without having to use a computer or a phone to have the
magazine. Another beneficial feature about buying the magazine in physical form in a shop
is because you can receive the magazine for a cheaper price, or a better deal for a
customer to buy the product. In retail, Grazia will cost £3.75.

Subscription
A subscription for a magazine is a pre-paid agreement ranging above £100 annually, that
you will receive in delivery in the post or digitally. This can last up to 6 to 12 months, the
beneficial factor of having a subscription is that your product can not sell out. This is
because of the priority you have been placed in as you pay a monthly, or years
subscription to the magazine brand of your choice. This can be a positive contributing
Unit one Fact sheet Louisa Tonge

factor because, people who may not have transportation will still be able to read, and
browse the products that they’d like to because of the easily accessible magazines online.

For example, in digital only subscription they are often cheaper, with the pricing starting
roughly at £6.99. With annual (a payment paid up front to last a long period of time e.g. up
to 12 months) subscriptions (digital+print). However, with specialist, or high frequency
titles, such as ‘Boxing news’ can exceed to £100 in 1 year subscriptions.

Print subscription

Digital download

Digital download is the process of transferring one set of dad, E.g. music, videos ect, onto
another device, normally directly from the internet, with easy storage and no cost. There
are many benefits of digitally downloading content straight from a website to your device,
one of them being that you will not have to wait for shipment of the product, as you will
receive it straight away. Most of the websites that consumers would explore are easy
Unit one Fact sheet Louisa Tonge

access, leading to many downloads of specific content. The cost often varies depending on
the download, as it could be content, music or movies, however, it still varies between
0.99p, and £10, then premium products ranging from £100 to £175.
Digital subscription

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