Scribd
Upload
4 views3 pages

Marketing Event Coursework Guide

This document is a student guide for writing coursework on a marketing event, detailing a structured approach with specific word limits for each section. It outlines the necessary components including an introduction, event selection, event description, analysis, reflection, and conclusion, while emphasizing the use of Harvard referencing. The guide encourages a focus on analysis over description and the selection of a real marketing event from the last 12 months.

Uploaded by

faha.wajih
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
4 views3 pages

Marketing Event Coursework Guide

This document is a student guide for writing coursework on a marketing event, detailing a structured approach with specific word limits for each section. It outlines the necessary components including an introduction, event selection, event description, analysis, reflection, and conclusion, while emphasizing the use of Harvard referencing. The guide encourages a focus on analysis over description and the selection of a real marketing event from the last 12 months.

Uploaded by

faha.wajih
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Student Guide: How to Write Your Marketing Event Coursework

Word Limit: 2,000 words

Referencing Style: Harvard Referencing

1. Introduction (200–250 words)

• Introduce your chosen marketing event (must be within the last 12 months).

• Mention the company name, industry, and what the event is.

• Explain why this event is interesting or important.

• State the purpose of your report.

• Mention which marketing theories you will use.

• Give a short overview of the report structure.

2. Selection of the Marketing Event (450–500 words)

• Clearly state which marketing event you selected.

• Mention when and where it happened, and where it was reported.

• Explain why you chose this event.

• Explain why it is relevant to marketing.

• Show that it qualifies as a real marketing event.

• Support with evidence from news, websites, reports, etc.

3. Description of the Event (450–500 words)

• Give a short summary of what happened.

• Explain the tools used (ads, social media, influencers, events, etc.).

• State the company’s objective and target audience.


• Keep this section short—1–2 paragraphs only.

4. Analysis of the Marketing Event (450–500 words)

A. Why is the event important?

B. What marketing issues does it show? (Pick 2–3 issues)

C. Who were the key players?

D. Apply marketing theories such as:

– AIDA Model

– STP

– Consumer Behaviour

– Branding

– IMC

– Experience Economy

– Gamification

• Use academic sources to support your ideas.

5. Reflection & Lessons (250–300 words)

• Write 2–3 lessons other companies can learn.

• Base lessons on your analysis.

• Make them practical and useful for future marketers.

6. Conclusion (150–200 words)

• Summarise your aim, findings, and final message.

• Do not add new points here.

Harvard Referencing Style


In-text Example:

(Smith, 2021)

Reference List Examples:

Book:

Smith, J. (2021). Marketing Today. London: Pearson.

Website:

Coca-Cola (2024). Brand Campaigns. Available at: [Link] (Accessed: 10 March


2025).

Article:

Brown, K. (2023). The rise of digital ads. Marketing Weekly, 12(2), 20–25.

Final Tips

• Keep writing simple and clear.

• Focus more on analysis than description.

• Use Harvard referencing.

• Choose a real event from the last 12 months.

• Follow the structure exactly.

You might also like