“A STUDY ON ”
Submitted in Partial Fulfillment for the Award of the Degree
B. Com (Accounting and Finance)
By
[Link]
2213281034039
Under the Guidance of
Sri. T. DHIVAKAR
ASSISTANT PROFESSOR
PG DEPARTMENT OF ACCOUNTING AND FINANCE
Ramakrishna Mission Vivekananda College
Evening College (AUTONOMOUS)
Mylapore, Chennai – 4
(Affiliated to University of Madras)
2024 – 2025
CERTIFICATE
This is to certify that this is the Bonafide report of [Link]. with Register
Number 2213281034039 of III Year B. Com (Accounting and Finance) submitted in partial
fulfillment of the award of bachelor’s degree course in commerce in the branch of
Accounting & Finance of RAMAKRISHNA MISSION VIVEKANANDA COLLEGE
EVENING COLLEGE (AUTONOMOUS), MYLAPORE, CHENNAI 600004.
Affiliated to the UNIVERSITY OF MADRAS.
Signature of Guide Head of Department
(Sri. T. DHIVAKAR) (DR. V. MANIKANTAN)
Submitted for the Autonomous viva-voce examination to be held in APRIL 2025 at
RAMAKRISHNA MISSION VIVEKANANDA COLLEGE EVENING COLLEGE
(AUTONOMOUS), MYLAPORE, CHENNAI 600 004, Affiliated to THE UNIVERSITY
OF MADRAS.
Internal Examiner External Examiner
Date: 11.04.2025 (For A sec) / 15.04.2025 (For B sec)
ACKNOWLEDGEMENT
With the Blessings of Sri Ramakrishna, Holy Mother Sri Sarada Devi, and Swami
Vivekananda, I am happy to present my project titled “A STUDY ON CUSTOMER
PREFERENCE FOR LENSKART EYEWEAR PRODUCTS IN CHENNAI CITY”
I am grateful to our college secretary, Swami Dhyanagamyanandaji Maharaj for the
encouragement and inspiration he provided in the course of my under graduation.
I would also like to thank our principal DR. V. Chandrasekar for his support.
I thank our Evening College In-charge, Br. Akhanda Chaitanyaji Maharaj for his overall
support and guidance.
I convey my sincere thanks to my Head of the Department, Dr. V. Manikantan and my
Guide Sri. T. Dhivakar for their valuable Guidance without which this report would not
have been completed successfully.
Last but not the least I place my immense sense of gratitude to my parents and friends
who have been encouraging and helping me in all means in completing this venture.
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(2213281034039)
TABLE OF CONTENTS
[Link] CHAPTER [Link]
I INTRODUCTION 1-10
II REVIEW OF LITERATURE 11-14
III THEORETICAL FRAMEWORK 15-25
IV DATA ANALYSIS & INTERPRETATION 26-42
V FINDINGS, SUGGESTION & CONCLUSION 43-47
BIBLIOGRAPHY
ANNEXURE