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Ecommerce Data Unit Notes

The document outlines the scope of e-commerce, including areas such as online shopping and banking, and discusses the role of CRM in managing customer relationships. It covers emerging trends in e-commerce, the importance of technology, cyber security threats and solutions, and challenges in the digital economy. Additionally, it explains data management processes like ETL and KDD, emphasizing the significance of data quality and integration for decision-making and business growth.

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Anisha Verma
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2 views5 pages

Ecommerce Data Unit Notes

The document outlines the scope of e-commerce, including areas such as online shopping and banking, and discusses the role of CRM in managing customer relationships. It covers emerging trends in e-commerce, the importance of technology, cyber security threats and solutions, and challenges in the digital economy. Additionally, it explains data management processes like ETL and KDD, emphasizing the significance of data quality and integration for decision-making and business growth.

Uploaded by

Anisha Verma
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

E-Commerce & Data – Unit Notes

1. E-Commerce Scope

Meaning: Scope means areas where e-commerce is used.

• Online shopping

• Online banking

• Online education

• Digital marketing

• Ticket booking

• Example: Buying from Amazon, paying via UPI

2. Concept of CRM in E-Business

Meaning: CRM (Customer Relationship Management) manages customer data and relationships
using technology.

• Customer data storage

• Personalized offers

• Customer support

• Example: Amazon recommends products based on your history

3. Emerging E-Commerce

New and modern ways of online business.

• Mobile commerce (apps)

• Social commerce (Instagram selling)

• AI-based recommendations

• Subscription models

• Example: Swiggy, Netflix

4. Technology in E-Business

Technologies used make business fast, smart, and efficient.

• Internet

• Cloud Computing

• AI & Machine Learning

• Big Data

• Mobile Apps
5. Cyber Security: Threats & Solutions

Threats:

• Hacking

• Data theft

• Phishing

• Viruses

5. Cyber Security: Solutions

• Encryption

• Firewalls

• Antivirus

• Secure payment gateways

• Example: OTP verification

6. Payment Platforms / Options

• UPI

• Debit/Credit Card

• Net Banking

• Wallets (Paytm, PhonePe)

• Cash on Delivery

• These make payments easy and fast

7. Challenges & Ethical Issues in Digital Economy

Challenges:

• Security issues

• High competition

• Technology cost

• Digital divide

7. Ethical Issues

• Data privacy

• Fake reviews
• Online fraud

8. OLTP (Online Transaction Processing)

Meaning: System for daily transactions.

• Examples: Billing system, ATM transactions

• Fast

• Real-time

9. Data Cleaning

Meaning: Removing errors from data.

• Removing duplicate entries

• Fixing wrong data

• Clean data = Better results

10. Data Warehouse Architecture

Layers:

• Staging – Raw data collected

• Integration – Data cleaned & combined

• Access – Data used for reports

11. KDD (Knowledge Discovery in Database)

Meaning: Process of finding useful knowledge from data.

• Data Selection

• Cleaning

• Transformation

• Data Mining

• Interpretation

12. ETL Process

ETL = Extract, Transform, Load

• Extract – Collect data

• Transform – Clean & organize


• Load – Store in warehouse

13. Data Integration

Combining data from multiple sources.

• Example: Sales + HR + Finance data together

14. Metadata Management

Data about data.

• Data source

• Format

• Type

15. Data Quality in Data Warehouse

Good data should be:

• Accurate

• Complete

• Consistent

15. Methods to Improve Data Quality

• Data cleaning

• Validation

• Removing duplicates

16. EDW (Enterprise Data Warehouse)

Large data warehouse for whole company.

• Stores all data

• Used for decision making

17. Methods to Improve Data Quality (Additional)

• Data validation

• Data cleaning

• Standardization
• Removing duplicate data

• Regular updates

Final Conclusion

This unit explains how online business works (E-commerce), how data is stored (Data Warehouse),
and how data is analyzed (Data Mining/KDD).

These help in better decisions, business growth, and customer satisfaction.

Super Short Revision

• CRM = Manage customers

• OLTP = Daily transactions

• ETL = Data processing

• KDD = Knowledge discovery

• EDW = Full company data

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