Chapter 1
Chapter 1
Material
• Bazerman, M.H. (2006). Judgment in
Managerial Decision Making. 6th Edition,
New York: Willey & Sons
• Trần Việt Lâm (2017). Giáo trình Ra
quyết định trong kinh doanh. Nhà Xuất
Bản Đại học Kinh tế Quốc dân.
• Trần Việt Lâm (2009). Giáo trình
Phương pháp tối ưu trong kinh doanh.
Nhà Xuất Bản Đại học Kinh tế Quốc dân.
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EVALUATION
REWARD &
PUNISHMENT
Reward Punishment
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MANAGERIAL DECISION-MAKING
The Nature of Ethics- A Framework for Ethics Decision Making in Business- The Role of
Leadership in a Corporate Culture- Leadership styles influence Ethical Decision
Problem solving and Decision Making- Models of Cost, Revenue, and Profit-Decision
Analysis, Economic Order Quantity (EOQ), Inventory models, Decision Analysis
Part 1. OVERVIEW OF
MANAGERIAL DECISION MAKING
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03 Decision-Making Steps
Recognition of Decision Requirement, Diagnosis and Analysis of Causes,
Development of Alternatives, Selection of Desired Alternative, Evaluation and
Feedback
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NOW…
Tell me about your self? (name, age, provinces, hobbies…); And what do want to do after you graduate? Please tell
me why and how to achieve it? I suggested several potential ways to start/write to the next chapter of your life
below.
1. Types of
Decisions
and
Problems
Decision Programmed Certainty, Risk, Uncerta
& Decision Making & Nonprogrammed Decision inty & Ambiguity
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01 Find a job
You are finishing your bachelor of business management
at a well-known school. Your credentials are quite good,
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DECISION MAKING
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3 components of a decision
A decision
Problem: Why do you have to make a decision?
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Why making
a decision is so
HARD?
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SOURCES
OF COMPLEXITY FOR
TODAY’S MANAGERIAL
DECISION MAKERS
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SOURCES OF COMPLEXITY
Interdisciplinary input
01 Decision complexity is greatly increased when technical specialists such
as lawyers, tax advisers, marketing experts…are consulted before
making a decisions
Pooled decision making
02 After pooled input, complex decisions wind their way through the
organization, with individuals and groups interpreting, modifying, and
sometimes resisting
Value judgments
As long as decisions are made by people with differing back-grounds,
03 perceptions, aspirations, and values, the decision-making process
will be marked by disagreement over what is right or wrong, good or
bad, and ethical or unethical
Unintended consequences
04 The law of unintended consequences show that results of purposeful actions are often
difficult to predict.
Real Estate
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SOURCES OF COMPLEXITY
Multiple criteria
05 A decision today must satisfy a number of often-conflicting criteria
representing the interests of different groups Identifying stakeholders
and balancing their conflicting interests is a major challenge for today’
decision makers
Intangibles
06 Factors such as customer good-will, employee morale, increased
bureaucracy, and aesthetic appeal…although difficult to measure, often
determine decision alternatives
Real Estate
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Intuitive Rational
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Types of Decision
Programmed vs Nonprogrammed
PROGRAMMED
DECISIONS: Programmed decisions are
A decision made in made in response to recurring
response to a organizational problems
situation that has
occurred often
enough to enable
decision rules to be
developed and
applied in the future.
Example 2
The types of skills required to fill
Example 1 certain jobs, the reorder point for Note:
The decision to reorder paper manufacturing inventory, exception Once managers formulate decision
and other office supplies reporting for expenditures 10% or rules, subordinates/delegates and
when inventories drop to a more over budget, and selection of other can make the decision, freeing
certain level freight routes for product deliveries. managers for other tasks
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Types of Decision
Programmed vs Nonprogrammed
NONPROGRAMMED
DECISIONS: Many nonprogrammed
A decision made in decisions involve strategic
response to a situation planning, because uncertainty
that is unique, is is great and decisions are
poorly defined and complex
largely unstructured,
and has important
consequences for the
organization.
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2.2. WHY
DECISION
FAILS?
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In reality
Some things are unknowable; thus, some decisions
will fail to solve the problem or attain the desired
outcome.
Solutions
Managers try to obtain information about decision
alternatives that will reduce decision uncertainty
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Risk Uncertainty
Certainty Ambiguity
A situation in which a The situation that
The situation in A condition in which the
decision has clear-cut occurs when
which all the goals to be achieved or the
goals and good managers know which
information the problem to be solved is
information is goals they wish to
decision maker unclear, alternatives are
available, but the achieve, but the
needs is fully difficult to define, and
future outcomes information about
available information about
associated with each alternatives and the
alternative are future events is outcomes is unavailable
subject to chance incomplete.
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CERTAINTY
Certainty means that all the information is fully available. Managers have
information on operating conditions, resource cost or constraints, and
each course of action and possible outcome (the state that exists when
decision makers have accurate and comprehensive information).
For example: If a company considers a $10,000 investment in new
equipment that it knows for certain will yield $4,000 in cost savings per
year over the next five years, managers can calculate a before-tax rate of
return of about 40%. If managers compare this investment with one that
will yield only $3,000 per year in cost savings, they can confidently select
the 40% return.
Note: few decisions are certain in the real world.
Most contain risk or uncertainty.
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RISK
Risk means that a decision has clear-cut goals and that good
information is available, but the future outcomes associated with each
alternative are subject to chance (the state that exists when the
probability of success is less than 100 % and losses may occur).
However, enough information is available to allow the probability of a
successful outcome for each alternative to be estimated.
Statistic analysis can be used to calculate the probabilities of success or
failure.
For example: Mc Donald’s can analyze potential customer
demographics, traffic pattern, supply logistics, and the local competition
and come up with reasonably good forecasts of how successful a
restaurant will be in each possible location.
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UNCERTAINTY
Uncertainty means that managers know which goals they wish to achieve,
but information about alternatives and future events is incomplete.
Managers do not have enough information to be clear about alternatives
or estimate their risk (the state that exists when decision makers have
insufficient information).
Factors that may affect a decision, such as price, production costs, volume,
or future interest rate are difficult to analyze and predict.
Managers may have to make assumptions from which to forget the
decision even though it will be wrong if the assumptions are incorrect.
Managers may have to come up with creative approaches to alternatives
and use personal judgment to determine which alternative is best.
Many decisions made under uncertainty do not produce the desired
results, but managers face uncertainty every day. They find creative ways
to cope with uncertainty in order to make more effective decisions.
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AMBIGUITY
Ambiguity means that the goals to be achieved or the problems
to be solved is unclear, alternatives are difficult to define, and
information about outcomes is unavailable
Ambiguity is by far the most difficult decision situation.
For example: Ambiguity is what students would feel if an
instructor created some groups, told each group to complete a
project, but gave the groups no topic, direction, or guidelines
whatsoever.
Ambiguity has been called a wicked decision problem.
Fortunately, most decisions are not characterized by ambiguity.
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A good decision is a
decision made with good
consideration. A bad
decision is made without
thinking carefully, or with
pure instinct.
It is about how it is made.
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CLASSICAL
MODEL
The classical model of decision making is considered to be
normative, which means it defines how a decision maker
should make decisions. It does not describe how managers
actually make decisions so much as it provides guidelines on
how to reach an ideal outcome for organization.
The growth of quantitative decision techniques that use
computers has expanded the use of the classical approach.
Quantitative technique include such things as decision trees,
payoff matrices, break-even analysis, linear programming,
forecasting, and operations research models.
The four assumptions underlying this model are as follows:
01 02 03 04
The decision maker operates The decision maker strives for Criteria for evaluating alternatives The decision maker is rational and
to accomplish goals that are conditions of certainty, are known. The decision maker uses logic to assign values, order
known and agreed upon. gathering complete information. selects the alternative that will preferences, evaluate alternatives, and
Problems are precisely All alternatives and potential maximize the economic return to make the decision that will maximize
formulated and defined. results of each are calculated. the organization. the attainment of organizational goals.
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ADMINISTRATIVE
MODEL
The administrative model is considered to be descriptive, meaning
that it describes how managers actually make decisions is complex
situations rather than dictating how they should make decisions according
to a theoretical ideal. The administrative model recognizes the human and
environmental limitations that affect the degree to which managers can
pursue a rational decision-making process.
The administrative model relies on assumption different from those of the
classical model and focus on organizational factors that influence
individual decisions. It is more realistic than the classical model for
complex, nonprogrammed decisions.
According to the administrative model:
01 02 03 04
Decision goal often are vague, Rational procedures are not Managers’ searches for Most managers settle for a satisficing
conflicting, and lack consensus always used, and, when they alternatives are limited rather than a maximizing solutions,
among managers. Managers are, they are confined to a because of human, partly because they have limited
often are unaware of problems simplistic view of problem that information, and resource information and partly because they
or opportunities that exist in the does not capture the complexity constraints. have only vague criteria for what
organization. of real organizational events. constitutes a maximizing solution.
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POLITICAL
MODEL
The political model of decision making is useful for
making nonprogrammed decisions when conditions are
uncertain, information is limited, and managers may
disagree about what goals to pursue or what course of
action to take. The political model closely resembles the
real environment in which most managers and decision
makers operate.
The political model begins with four basic assumptions:
01 02 03 04
Organizations are made up Information is ambiguous Managers do not have the time,
of groups with diverse and incomplete. The recourses or mental capacities to Managers engage in the
interests, goals and values. attempt to be rational is identify all dimensions of the push and pull of debate to
Managers disagree about limited by the complexity problems and process all relevant decide goals and discuss
the problem priorities and of many problems as well information. Managers talk to alternatives. Decision are
may not understand or share as personal and each other and exchange the results of bargaining
the goals and interests of organizational constraints. viewpoints to gather information and discussion among
other manager. and reduce ambiguity coalition members.
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CHARACTERISTICS OF
SUMMARY
CLASSICAL,
ADMINISTRATIVE AND
POLITICAL DECISION
MAKING MODELS Classical model Administrative Model Political Model
Recent research into
decision-making Clear-cut problem and Vague problem and Pluralistic; conflicting
procedures found rational, goals goals goals
classical procedures to be
associated with high Condition of certainty Condition of uncertainty Condition of
performance for uncertainty/ambiguity
organizations in stable Full information about Limited information
environment. However, alternatives and their about alternatives and Inconsistent viewpoints;
administrative and outcomes their outcomes ambiguous information
political decision-making
procedures and intuition Rational choice by Satisficing choice for Bargaining and
have been associated individual for maximizing resolving problem using discussion among
with higher performance
in unstable environments
outcomes intuition coalition member
in which decisions must
be made rapidly and
under more difficult
conditions.
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3. Decision
Making Steps
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DECISION-MAKING STEPS
1ST Step
Recognition of Decision Requirement
2nd Step
Diagnosis and Analysis of Causes
Six Steps
3rd Step
Development of Alternatives
In the Managerial
4th Step
Selection of Desired Alternatives
Decision-Making
Process
5th Step
Implementation of Chosen Alternative
6th
Evaluation and Feedback
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Step 1. Recognition
Of Decision Requirement
Managers confront a
decision requirement in the
form of either a problem or Problem
an opportunity A problem occurs when
organizational accomplishment is
Some information comes less than established goals. Some
from periodic financial aspects of performance is
reports, performance unsatisfactory.
reports and other sources
that are designed to Opportunity
discover problems before An opportunity exists when
they become too serious managers see potential
accomplishment that exceeds
Managers also take
specified current goals.
advantage of informal
sources They talk to Recognition
other managers, gather Managers see the possibility of
opinions on how things are enhancing performance beyond
going, and seek advice on current levels.
which problems should be
tackled or which
opportunities embraced
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Series of Questions
What
What is the state of disequilibrium affecting us?
What is the urgency of the problem?
What is the interconnectedness of events?
What results came from which activity?
To whom Where
To whom did it occur? Where did it occur?
How When
How did it occur? When did it occur?
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1
The possibility of success
The ultimate success of the chosen
alternative depends on whether it can be
translated into action.
2 IMPLEMENTATION
Requirements
Communication, motivation, and
leadership skills must be used to see that The implementation stage involves the use managerial,
the decision is carried out. administrative, and persuasive abilities to ensure that the
chosen alternative is carried out.
3 Implementation may require discussion with people
Ability and desire affected by the decision When employees see that
managers follow up on their decisions by tracking
If managers lack the ability or desire to implementation success, they are more committed to
implement decisions, the chosen positive action.
alternative cannot be carried out to
benefit the organization.
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Step 6.
Evaluation
In the evaluation stage of
the decision process,
decision makers gather
information that tells them
how well the decision was
implemented and whether it
was effective in achieving its
goals FEEDBACK
Feedback is important because
decision making is a continuous,
never-ending process
Decision making is not completed when
an executive or broad of directors votes
yes or no. Feedback provides decision
makers with information that can
precipitate a new decision cycle
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4. Decision Framework
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PERSONAL
DECISION
FRAMEWORK
Not all managers go about making
decisions in the same way.
In fact, significant differences distinguish
the ways in which individual managers
may approach problems and make
decisions concerning them.
These differences can be explained by
the concept of personal decision styles.
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Decision Styles
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Decision Styles
Elon Musk – Directive Style Gwynne Shotwell – Analytical Style
Insisted on pursuing reusable rocket technology Find stable revenue for SpaceX
Invest heavily in vertical landing technology Successful negotiation and execution of:
Continuing experiments despite repeated failures • Commercial Resupply Services (CRS) contracts
Result: • Commercial Crew Program contracts with NASA
• Falcon 9 – 1st commercially successful reusable rocket Result: SpaceX became
• SpaceX changed cost structure of global space industry • A primary launch partner of NASA
• The first private company to transport astronauts to the
International Space Station (ISS)
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Decision Styles
Reed Hastings – Conceptual Style Howard Schultz – Behavioral Style
Invest in streaming vs. content production Find stable revenue for SpaceX
Used wide data + creative intuition to pivot Netflix into Frequently visited stores and talked directly with baristas to
content production. understand their feelings and challenges.
Hosted open debates and internal discussions about strategy, Provided health benefits and college tuition assistance to
reinforcing conceptual decision-making culture. employees (partners), prioritizing personal welfare and
development.
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Managers do make some decisions as individuals, but decisions makers often are part of a group.
Indeed, major decisions in the business world rarely are made entirely by an individual.
Effective decision often depends on whether managers involve the right people in the right ways in
helping to solve problems.
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02 The Vroom-Yetton -
Diagnostic questions
Managers can analyze the
Jago Model
appreciate degree of participation
by answering 07 diagnostic
questions
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Consult Group
Decide Managers shares the situation with Delegate
Manager makes individual subordinates and asks for Manager and
the decision alone. formation and evaluation. subordinates meet as a
Subordinates do not meet as a group to discuss the
group, and the manager alone situation, and the group
makes the decision. makes the decision.
AII CII
AI CI GII
Consult individual Facilitate
Managers asks for information Manager and subordinates
from subordinates but makes the meet as a group to discuss
decision alone. Subordinates the situation, but the manager
may or may not informed about makes the decision
what the situation is.
Five decision styles, starting with the leader making the decision alone (decide) to delegating the problem and permitting the group to make decisions (delegate)
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Diagnostic Questions
1st: Decision significance
Decision significance: How significant is
this decision for the project or
organization?
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1st
You start at the left with a specific
decision problem in mid.
2nd
The column headings denote situation
factors that may or may not be present
in that problem.
3rd
You progress by selecting High or Low
(H or L) for each relevant situational
factor.
4th
Proceed down the funnel, judging only
THE DECISION MATRIX those situational factors for which a
judgment is required, until you reach
the recommended process.
The matrix operates like a funnel.
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Diagnostic Questions
1st: Decision significance
Decision significance: How significant is
this decision for the project or
organization?
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Group Work 1
Describe a failure in judgment and decision-making
of a business or your choice.
1. Describe the company (0.5p).
2. What is the decision in this situation? (0.5p)
3. Why is it wrong? Due to what factor(s)? (4)
4. Suggest way(s) to fix the decision (2p).
Appearance: 1p
Feedback for other group (2p)
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Thank You
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