MODULE HANDBOOK
ENTREPRENEUSHIP
TEAM CMACED
Page 0 of 8
Superior University Lahore
Faculty of Management Sciences
Course Course Title Entrepreneurship
Information Course ID Course Type Compulsory
Credit hours 3 Hours per week (C- 3-0
L)
Programs Preferred Semester 6th & 7th Semester
Date Version 5.0
Offered Course Programs Semester Session 6th & 7th Semester
Information Instructor(s) TA
Course
The purpose of the course is for students to acquire the knowledge and skills required to organize and carry out
Description
entrepreneurial activities, to develop the ability to analyze and understand business situations in which
entrepreneurs act, and to master the knowledge necessary to plan entrepreneurial activities. The objective of the
course is, further on, for students to develop the ability to analyze various aspects of entrepreneurship —
especially risk-taking, the specificities and patterns of entrepreneurship development —and, finally, to contribute
to their entrepreneurial and managerial potentials.
Course At the end of this course, students will be able to.
Learning
Outcomes No. Outcome Blooms Taxonomy PLOs
(CLO) 1. Identify, develop, and assess entrepreneurial C6 PLO1,4,6,
opportunities that create economic and social value 8b
addition.
2. Defend entrepreneurial ideas through a pitch. A5 PLO3
3. Organize self and team in relation to entrepreneurial A4 PLO2,5,8
leadership. a
4. Demonstrate entrepreneurial ideas through a P4 PLO1,4,6,
prototype (MVP). 8b
Lecture type Lecture, Videos, Superior entrepreneurial safari, poster exhibition, superior entrepreneurial expo, Forums,
Discovery trips, movie screening, storytelling, and role-play.
Prerequisites Introduction to Business, Financial Accounting, Marketing Management, and Human Resource Management
Textbook Title Edition Authors Publisher ISBN
Entrepreneurship and 3rd Paul Burns Basingstoke: Palgrave 9780230247802
Small Business
References Entrepreneurship: 6th Barringer, B. R. and Pearson Prentice and 978-0-13-472953-4
Successfully Launching Ireland, R.D. London.
New Ventures
Video Links Idea Croro Ka (ICK) [Link]
Dragons Den [Link]
Shark Tank [Link]
Assessment Assessment Weight Used to attain CLO Assessment Weight Used to attain
Criteria (100%) CLO
Financial Plan 10% 1,3 Marketing Plan 10% 1
Poster Exhibition 20% 1 Final Project (Initial 40% 3,1,2,4
(Business Idea Screening Round)
Contest) (Group) (Group)
(Midterm)
Business Model 5% 1,3 Final Term Exam 10% 1
Quiz 5% 1 2,3
Methods of Initial screening round, Financial Plan, Marketing Plan, Poster exhibition, Project Presentation, Final Term
Evaluation Exam, quiz, Business Model.
Notes N/A
Week No. Topic Lecture No. Lecture Contents Relation with CLO Class Activities Home Task
Students' Orientation Session ETTP 2025
Entrepreneurial L1. ● What is 1. Discovering
Mindset in Action entrepreneursh 1, 3 yourself
● Chapter No. 2
W1 ip 2. Quilt vs. puzzle
● Why study 3. Build a tower: (Entrepreneurshi
entrepreneursh build a team p & Small
ip (Marshmallow Business by Paul
● Types of Challenge) Burns, 3rd
Entrepreneurs edition).
hip and
Entrepreneur ● Entrepreneurial
● Truth about
Mindset
Entrepreneur
Handouts
● Entrepreneuria
l ● Select a problem
traits/Characte you want to solve
ristics
L2. ● Changing
Mindset
Empathize & Define, IDEATE (Entrepreneurshi
p & Small
W2 IDEATION L3. ● Where do ideas 1,3 1. Video clip Interview 5 users
Business byand
Paul
come from? 2. Quiz build the following
Burns, 3rd
● How do we 3. Generating
identify ●edition.
Picture of each
and screening
problems or user
needs?
ideas
4. (SCAMPER interviewed
● Why use a
beginner’s Technique) ● Decision-
mindset? 5. Idea
making
● What is design evaluation/opp
thinking? process
ortunity
● How does checklist ● Design
storytelling 6. Video
reveal needs? empathy map
7. What I learnt
● How do we ● Persona
brainstorm from 100 days
effectively? of rejection Development
● How to evaluate Readings:
an idea? ● Handouts on
● What are the Design
key creative Thinking
skills? Home Task:
● How do trends
Page 2 of 8
shape ideas? ● Reflection on
● How does Website
SCAMPER Exploration
improve ideas?
● Recycling
● How can we
apply these
business
tools concepts
practically? Readings:
L4. ● Chapter No. 5
(Developing
creativity and
Business Idea
(Entrepreneurs
hip & Small
Business by
Paul Burns,
3rd edition).
W3 L5. Idea Finalization
L6.
W4+5 Business Environment L7. ● What is the 1, 3 1. Role Play: ● Do Customer
Analysis: Tools for market? Interview and analysis and
Strategic Decision- ● What is Interviewee Need develop a
Making marketing? 2. Video customer
● Who is the Activities: profile
customer? ● Context ● Develop a
● Customer vs Analysis decision-
Consumer
(PEST) making
● How does
marketing create
● Competitors’ Process chart
value? Analysis Home Task:
● What are the 5 ● Company ● Do the PEST,
Cs of analysis? Analysis Competitor
● What are needs, ● Collaborator Analysis, and
wants, and Analysis Porter's 5
demands? ● SWOT Forces Model
● How do Analysis for your
customers make
finalized idea.
decisions?
● What is the ● Develop a
market context? SWOT
● Who are the analysis.
competitors? Readings:
● What defines ● Chapter—
the company? 5:Industry and
● Who are the Competitor
collaborators? Analysis
● What is the
competitive
(Entrepreneurs
advantage? hip by Bruce
R. Barringer
● What can we
learn from and R. Duane
successful Ireland, 5th
business edition)
models?
● Who is your
target
customer and
what are their
needs?
● Why is a
marketing
plan essential
for
entrepreneurs?
● What is
market
segmentation?
L8
● How does ● Development Home Task:
SWOT guide of Positioning ● Identify the
strategy? Statement point of
● What are the Way of Differentiation
4Ps of Communication of your
marketing? Activities: product
● How do ● Write the 4Ps ● Design the
product, price, of your idea. Value
place, and proposition of
promotion your product.
influence ● Develop your
strategy? positioning
● What is the plan.
AIDA model ● Develop
in marketing Competitive
communicatio Market
n? Positioning
● How can you Readings:
apply AIDA to ● ▪ Handouts
create related to
effective Marketing
marketing Plan
messages?
W6 Prototyping L9 ● Prototype 1,2 Activity: Readings:
Development development ● Create, make, ● Handouts
bridges the draw, or related to
idea to the develop your Prototyping
product. prototype development
● Prototypes Videos:
come in ● Related to
different prototyping
types. development
● Sketch
prototypes
show basic
concepts.
● Paper
prototypes
simulate
interaction.
● Digital
prototypes are
interactive
models.
● Tools include
Figma, Adobe
XD, etc.
● Prototypes
gather user
feedback.
● Prototyping
starts early in
development.
● Prototypes aid
clarity and
validation.
● Presentation
boosts
prototype
impact.
L10
W7 Reflection Session on Posters
W8 Poster Exhibition
W9 Power of Networking L13. ● What is
networking?
● Why
Networking?
● How to Build
a Network?
● The role of
networks in
building social
capital
L14.
W10 Superior Entrepreneurial FORUM
W11 Digital Marketing L15. ● What is digital Activities: Home Task:
marketing? ● Point of ● Identify the
● 4 game- Differentiation point of
changing ● Development Differentiation
moments of Unique of your
● Key elements Value product
of a digital Proposition ● Design the
plan ● Development Value
● Funnel of of Positioning proposition of
Digital Statement your product.
Marketing ● Way of ● Develop your
Communicatio positioning
n plan.
L16.
W12 Financial Planning L17 ● Financial 1,2 Activity: Home Task:
Planning ● Resource ● Financial plan
Acquisition and
● Revenue organizational
Stream feasibility of
Activity your selected
● Financial idea
attractiveness ● Reflection on
L18 ● Financial short videos
attractiveness Readings:
Chapter—3:
W13 Business Model and L19. ● Why do we 1,2,3,4 Activities: Feasibility
Home Task:
The Art of Pitch need a ● Arrange Analysis(Entrepreneurs
Develop a business
Business Business hip by Bruce
model R. own
for your
Model? Model Barringer
idea and R. Duane
● What is a ● Value Ireland 5th edition)
Prepare a Rocket
business proposition pitch●forFinancing
the pitch
model canvas Entrepreneuria
competition
● Wheel of ● Create l Ventures
business Elevator Pitch Readings: Worldwide
model ● Rocket Pitch Chapter—10:
Customer Value Getting
● What is Activity Financing or in
propositions Funding
the
Pitching? (Entrepreneurship
business market by
● Why Video Designing and
Pitching? ● Best Pitch Delivering a Perfect
● Types of Pitch ● Worst Pitch Bruce R. Barringer and
R. Duane Ireland, 5th
L20. edition)
Pitch
W14 L21. Pitch Preparation Session
L22.
W15 L23.
IP & Patent Workshop
L24.
W16
Rocket Pitch Competition
Final Screening Round
Final Term Exam