Module I
First: why do we analyse financial statements at all?
When a company publishes its financial statements, it’s basically giving
outsiders a snapshot of how it’s doing. These outsiders are called
external users and include:
Shareholders (current and potential)
Lenders (banks)
Suppliers
Employees
Analysts
These people don’t have access to internal records, so the financial
statements are all they’ve got.
Now here’s the key point:
👉 Raw numbers don’t mean much on their own.
For example:
Is a profit of $1 million good or bad?
Is cash of $200,000 enough?
Is debt too high?
You can’t tell just by looking at the figures in isolation.
That’s why we use ratio analysis — it helps us interpret the numbers.
What does interpretation of financial statements mean?
Interpretation means:
Turning financial data into useful information
Understanding performance, liquidity, and efficiency
Identifying trends, strengths, and weaknesses
We do this by:
Calculating ratios
Comparing them:
o Over time (this year vs last year)
o Against other companies
o Against industry averages
This helps users make decisions, such as:
Should I invest?
Should I lend money?
Is the business financially stable?
Limitations (very important to understand)
Ratio analysis is useful, but not perfect.
External users face problems because:
They don’t have detailed internal information
Different companies use different accounting policies
Ratios can be distorted by:
o One-off events
o Inflation
o Different business models
So ratios guide decisions, but they don’t give absolute answers.
Now let’s talk about the ratios themselves
Ratios are grouped into four main areas:
1. Profitability
2. Liquidity
3. Efficiency
4. Working capital management
Let’s go through them slowly and logically.
1️⃣ Profitability ratios – “How well does the business make profit?”
Return on Capital Employed (ROCE)
Think of ROCE like this:
“For every $1 invested in the business long-term, how much profit is
generated?”
It measures how efficiently a company uses:
Shareholders’ money
Long-term loans
A higher ROCE is better, because it means the company is getting more
profit from the money invested.
But be careful:
ROCE can increase just because assets are old and written down
That doesn’t mean the business is actually performing better
So ROCE should always be:
Compared year to year
Compared with the interest rate on loans
If ROCE is lower than borrowing costs, that’s a bad sign.
Breaking ROCE down: profit margin and asset turnover
ROCE is influenced by two things:
1. How much profit the company makes on sales
2. How efficiently it uses its assets
That’s why we also look at profit margins and asset turnover.
Gross Profit Margin
This looks at performance at the trading level.
It asks:
“After paying for the goods sold, how much profit is left from sales?”
If gross profit margin changes, it’s usually because:
Selling prices changed
Cost of sales changed
A falling gross margin can be a warning sign of:
Rising costs
Price competition
Net (Operating) Profit Margin
This looks at:
“How well has the business controlled its indirect costs?”
It includes things like:
Admin costs
Distribution
Overheads
When analysing this, you should link it back to gross profit.
For example:
If gross margin falls but net margin stays stable, that suggests good
cost control
If net margin improves suddenly, it could be due to a one-off gain,
not better operations
Return on Equity (ROE)
ROE focuses on shareholders.
It asks:
“How much profit is earned for the shareholders’ investment?”
A high ROE suggests:
The business is good at generating profit
It may be able to fund growth internally
But again, context matters — high debt can inflate ROE.
2️⃣ Liquidity ratios – “Can the business pay its short-term debts?”
Profit doesn’t matter if a company runs out of cash.
That’s why liquidity is crucial.
Current Ratio
This asks:
“Does the business have enough current assets to cover current
liabilities?”
Traditionally, 1.5–2:1 is seen as comfortable, but:
This depends on the industry
Service businesses often operate with lower ratios
A very high ratio can also be bad:
It may mean cash is being wasted instead of invested
Quick Ratio (Acid Test)
This is a stricter test.
It removes inventory because:
Inventory may not be easy to sell quickly
Or may only be sold at a discount
The quick ratio asks:
“If we ignore inventory, can we still pay our short-term debts?”
A ratio of around 1:1 is often considered healthy, but again, it depends on
the business.
Also watch for:
Bank overdrafts — they are expensive and risky
3️⃣ Efficiency ratios – “How well is the business managing working
capital?”
These ratios explain cash flow behaviour, not profit.
Inventory Turnover Period
This tells us:
“How long does inventory sit in the warehouse before being sold?”
Shorter is usually better because:
Cash isn’t tied up
Less risk of damage or obsolescence
But:
Too low might mean stock shortages
The business must meet customer demand
Receivables Collection Period
This asks:
“How long do customers take to pay?”
Shorter collection periods:
Improve cash flow
Suggest good credit control
Longer periods could mean:
Weak credit control
Risk of bad debts
Or a deliberate strategy to boost sales
Payables Payment Period
This measures:
“How long the business takes to pay suppliers.”
Paying later:
Helps cash flow
But may damage supplier relationships
Paying earlier:
Could mean taking advantage of discounts
Or that suppliers have tightened credit terms
4️⃣ Working Capital Cycle (Cash Cycle)
This ties everything together.
It shows:
“How long cash is tied up in operations before it comes back in.”
Formula (conceptually):
Time inventory is held
Plus time customers take to pay
Minus time suppliers allow before payment
A shorter cash cycle is better because:
Less cash is needed to operate
Liquidity risk is lower
Return on Capital Employed (ROCE)
Operating Profit (or PBIT) × 100
--------------------------------
Capital Employed
Where:
Capital Employed = Total Assets − Current Liabilities
(or Equity + Long-term liabilities)
Asset Turnover
Revenue
---------
Capital Employed
Return on Equity (ROE)
Profit for the Year × 100
------------------------
Shareholders’ Equity
Gross Profit Margin
Gross Profit × 100
------------------
Revenue
Net Profit Margin (Operating Profit Margin)
Operating Profit (PBIT) × 100
-----------------------------
Revenue
⚠️Use profit before tax instead only if the question tells you to.
2️⃣ Liquidity Ratios
Current Ratio
Current Assets
---------------
Current Liabilities
Quick Ratio (Acid Test Ratio)
Current Assets − Inventories
----------------------------
Current Liabilities
3️⃣ Efficiency Ratios
Inventory Turnover Period (Days)
Inventory × 365
---------------
Cost of Sales
(Inventory can be closing or average, depending on the question.)
Receivables Collection Period (Days)
Trade Receivables × 365
-----------------------
Credit Sales
Payables Payment Period (Days)
Trade Payables × 365
--------------------
Credit Purchases
4️⃣ Working Capital / Cash Cycle
Working Capital Cycle (Days)
Inventory Days
+ Receivables Days
− Payables Days