📊 Advanced Visualization Assignment
Dataset: Global Superstore 2016
Goal: Build a complete Executive Business Dashboard
🧩 SECTION 1: KPI & SUMMARY
VISUALS
🔹 1. Total Sales (Card)
Steps:
1. Insert Card
2. Drag Sales → Values
🎨 Beautification:
● Format → Currency (₹)
● Increase font size (36+)
● Add label: “Total Sales”
🔹 2. Total Profit (Card)
Steps:
● Same as above → use Profit
🎨 Beautification:
● Conditional color:
○ Green → Positive
○ Red → Negative
🔹 3. Total Orders (Card)
Steps:
● Drag Order ID → Count
🎨 Beautification:
● Use icon (📦 Orders)
🔹 4. Profit Margin (Card)
Formula:
Profit Margin = DIVIDE(SUM(Profit), SUM(Sales))
🎨 Beautification:
● Show as %
● Add color rules
📈 SECTION 2: COMPARISON VISUALS
🔹 5. Sales by Region (Bar Chart)
Steps:
● Axis → Region
● Values → Sales
🎨:
● Sort descending
● Data labels ON
🔹 6. Profit by Region (Bar Chart)
Steps:
● Same but use Profit
🎨:
● Conditional colors (Red/Green)
🔹 7. Sales by Category (Column Chart)
Steps:
● Axis → Category
● Values → Sales
🎨:
● Use distinct colors
🔹 8. Profit by Sub-Category (Bar Chart)
Steps:
● Axis → Sub-Category
● Values → Profit
🎨:
● Highlight loss-making categories
🔹 9. Sales by Segment (Donut Chart)
Steps:
● Legend → Segment
● Values → Sales
🎨:
● Show %
● Use soft colors
🔹 10. Orders by Ship Mode (Column Chart)
Steps:
● Axis → Ship Mode
● Values → Count of Orders
🎨:
● Clean minimal design
📉 SECTION 3: TREND ANALYSIS
🔹 11. Sales Trend (Line Chart)
Steps:
● Axis → Order Date (Month/Year)
● Values → Sales
🎨:
● Smooth line
● Add markers
🔹 12. Profit Trend (Line Chart)
Steps:
● Same → Profit
🎨:
● Add reference line (average)
🔹 13. Year-wise Sales (Area Chart)
Steps:
● Axis → Year
● Values → Sales
🎨:
● Use gradient fill
🔹 14. Monthly Sales Comparison (Clustered Column)
Steps:
● Axis → Month
● Legend → Year
● Values → Sales
🎨:
● Use contrasting colors
🌍 SECTION 4: GEOGRAPHICAL &
DISTRIBUTION
🔹 15. Sales by Country (Map)
Steps:
● Location → Country
● Size → Sales
🎨:
● Color saturation based on sales
🔹 16. Profit by State (Filled Map)
Steps:
● Location → State
● Values → Profit
🎨:
● Red → Loss
● Green → Profit
🔹 17. Sales Distribution (Histogram)
Steps:
● Use Sales → Bin
🎨:
● Plot frequency
● Uniform bars
🔹 18. Discount vs Profit (Scatter Plot)
Steps:
● X → Discount
● Y → Profit
● Size → Sales
🎨:
● Add trend line
● Color by Category
👥 SECTION 5: CUSTOMER &
PRODUCT INSIGHTS
🔹 19. Top 10 Customers (Bar Chart)
Steps:
● Axis → Customer Name
● Values → Sales
● Filter → Top 10
🎨:
● Highlight top 3
🔹 20. Top 10 Products (Bar Chart)
Steps:
● Axis → Product Name
● Values → Sales
🎨:
● Rotate labels if needed
🔹 21. Customer Count by Segment (Pie Chart)
Steps:
● Legend → Segment
● Values → Count(Customer)
🎨:
● Clean, minimal
🔹 22. Sales per Customer (Table)
Steps:
● Add Customer + Sales
🎨:
● Conditional formatting
🧠 SECTION 6: ADVANCED VISUALS
🔹 23. Profit Contribution % (Tree Map)
Steps:
● Group → Category
● Values → Profit
🎨:
● Color by intensity
🔹 24. Running Total Sales (Line Chart)
Formula:
Running Total = CALCULATE(SUM(Sales), FILTER(ALL(Date), Date <= MAX(Date)))
🎨:
● Highlight growth trend
🔹 25. Sales vs Target (Gauge Chart)
Steps:
● Value → Sales
● Target → Set manually
🎨:
● Use thresholds (Red/Yellow/Green)
🎛️ FINAL DASHBOARD STRUCTURE
Layout:
TOP → KPI Cards
MIDDLE → Trends + Comparisons
BOTTOM → Customer + Map + Scatter
SIDE → Filters