Chapter 7: Controlling Function – Exam Notes
7.1 Definition of Controlling
Controlling is the process by which managers ensure that actual
activities conform to planned activities.
It involves setting standards, measuring performance,
comparing results with standards, and taking corrective action.
Purpose: ensure organizational goals and plans are achieved.
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7.
2
I
m
p
or
ta
n
c
e
of
C
o
nt
ro
lli
n
g
C
o
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ro
lli
n
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is
e
ss
e
nt
ia
l
b
e
c
a
u
s
e
it:
1.
A
d
a
p
t
s
t
o
c
h
a
n
g
i
n
g
c
o
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d
it
io
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s
–
h
el
p
s
or
g
a
ni
z
at
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s
re
s
p
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n
d
to
d
y
n
a
m
ic
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n
vi
ro
n
m
e
nt
s.
2.
Li
m
it
s
m
a
g
n
i
fi
c
a
ti
o
n
o
f
e
rr
o
r
s
–
d
et
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ct
s
s
m
al
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m
is
ta
k
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b
ef
or
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th
e
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gr
o
w
.
3.
P
r
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v
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n
t
s
f
ai
l
u
r
e
a
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d
p
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o
m
o
t
e
s
s
u
c
c
e
s
s
–
m
o
ni
to
rs
pr
o
gr
e
ss
to
w
ar
d
o
bj
e
ct
iv
e
s.
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7.
3
T
h
e
C
o
nt
ro
lli
n
g
Pr
o
c
e
ss
(5
St
e
p
s)
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1.
D
et
er
m
in
e
A
re
a
s
to
C
o
nt
ro
l-
Id
e
nt
if
y
c
ri
ti
c
al
c
o
n
tr
ol
p
oi
n
t
s
(a
re
a
s
vi
ta
l
to
s
u
c
c
e
ss
).
-
C
o
nt
ro
l
is
s
el
e
ct
iv
e
d
u
e
to
c
o
st
a
n
d
e
m
pl
o
y
e
e
re
si
st
a
n
c
e.
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2.
E
st
a
bl
is
h
St
a
n
d
ar
d
s
-
S
t
a
n
d
a
r
d
s:
b
e
n
c
h
m
ar
k
s
fo
r
p
er
fo
r
m
a
n
c
e
c
o
m
p
ar
is
o
n.
-
Q
u
al
iti
e
s
of
g
o
o
d
st
a
n
d
ar
d
s:
-
S
p
e
ci
fi
c
a
n
d
q
u
a
nt
it
at
iv
e
-
Fl
e
xi
bl
e
-
C
h
al
le
n
gi
n
g
P
u
r
p
o
s
e
s
o
f
s
t
a
n
d
a
r
d
s:
-
Cl
ar
if
y
e
x
p
e
ct
at
io
n
s
-
D
et
e
ct
jo
b
di
ffi
c
ul
ti
e
s
-
R
e
d
u
c
e
g
o
al
in
c
o
n
gr
u
e
n
c
e
T
y
p
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s
o
f
s
t
a
n
d
a
r
d
s:
-
P
e
rf
o
r
m
a
n
c
e
s
t
a
n
d
a
r
d
s:
q
u
al
it
y,
q
u
a
nt
it
y,
c
o
st
,
ti
m
e
-
C
o
r
ol
la
r
y
s
t
a
n
d
a
r
d
s:
s
u
p
p
or
t
p
er
fo
r
m
a
n
c
e
(r
e
s
o
ur
c
e
s,
p
er
s
o
n
n
el
)
-
S
t
a
n
d
a
r
d
s
o
f
c
o
n
d
u
c
t:
m
or
al
a
n
d
et
hi
c
al
b
e
h
a
vi
or
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3.
M
e
a
s
ur
e
A
ct
u
al
P
er
fo
r
m
a
n
c
e
-
D
e
ci
d
e
h
o
w
a
n
d
h
o
w
o
ft
e
n
to
m
e
a
s
ur
e
p
er
fo
r
m
a
n
c
e.
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4.
C
o
m
p
ar
e
P
er
fo
r
m
a
n
c
e
w
it
h
St
a
n
d
ar
d
s
-
Id
e
nt
if
y
d
e
vi
at
io
n
s:
-
P
o
si
ti
v
e
d
e
vi
at
io
n
(a
b
o
v
e
st
a
n
d
ar
d)
-
Z
er
o
d
e
vi
at
io
n
(
m
e
et
s
st
a
n
d
ar
d)
-
N
e
g
at
iv
e
d
e
vi
at
io
n
(b
el
o
w
st
a
n
d
ar
d)
-
A
p
pl
y
m
a
n
a
g
e
m
e
n
t
b
y
e
x
c
e
p
ti
o
n:
fo
c
u
s
o
n
si
g
ni
fi
c
a
nt
d
e
vi
at
io
n
s.
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5.
T
a
k
e
C
or
re
ct
iv
e
A
ct
io
n
-
N
ot
n
e
e
d
e
d
if
p
er
fo
r
m
a
n
c
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m
e
et
s/
e
x
c
e
e
d
s
st
a
n
d
ar
d
s
(b
ut
re
c
o
g
ni
z
e
s
u
c
c
e
ss
).
-
If
st
a
n
d
ar
d
s
ar
e
n
ot
m
et
:-
R
e
vi
e
w
st
a
n
d
ar
d
s
-
C
or
re
ct
p
er
fo
r
m
a
n
c
e
pr
o
bl
e
m
s
-
A
v
oi
d:
-
A
ct
in
g
w
h
e
n
u
n
n
e
c
e
ss
ar
y
-
F
ai
li
n
g
to
a
ct
w
h
e
n
n
e
e
d
e
d
7.4 Types of Controlling (Based on Timing)
1. Preventive (Input) Control
Takes place before operations begin.
Focus: prevent problems in advance.
Examples: employee selection, training, entrance exams, raw material
inspection.
2. Concurrent Control
Occurs during the transformation process.
Detects deviations in real time.
Allows immediate correction.
Examples: on-the-job training, supervision, quizzes, mid-term exams.
3. Feedback (Output) Control
Takes place after activity is completed.
Focuses on final results.
Used for future planning and rewards.
Examples: performance appraisal, financial statements, final exams.
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7.
4.
1
C
y
b
er
n
et
ic
v
s
N
o
n-
C
y
b
er
n
et
ic
C
o
nt
ro
ls
-
C
y
b
e
r
n
e
ti
c
c
o
n
tr
ol
:
a
ut
o
m
at
ic
,
s
el
f-
re
g
ul
at
in
g
s
y
st
e
m
(e
.g
.,
th
er
m
o
st
at
,
c
o
m
p
ut
er
iz
e
d
in
v
e
nt
or
y)
.-
N
o
n
-
c
y
b
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r
n
e
ti
c
c
o
n
tr
ol
:
d
e
p
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d
s
o
n
h
u
m
a
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ju
d
g
m
e
nt
a
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d
di
s
cr
et
io
n.
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7.
5
C
h
ar
a
ct
er
is
ti
c
s
of
a
n
E
ff
e
ct
iv
e
C
o
nt
ro
l
S
y
st
e
m
-
F
ut
ur
e-
or
ie
nt
e
d
-
M
ul
ti
di
m
e
n
si
o
n
al
-
E
c
o
n
o
m
ic
al
ly
re
al
is
ti
c
(c
o
st
-
e
ff
e
ct
iv
e)
-
A
c
c
ur
at
e
-
A
c
c
e
pt
a
bl
e
to
e
m
pl
o
y
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e
s
-
Ti
m
el
y
-
R
el
ia
bl
e
a
n
d
v
al
id
-
M
o
ni
to
r-
a
bl
e
-
O
rg
a
ni
z
at
io
n
al
ly
re
al
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ti
c
-
Fl
e
xi
bl
e
-
F
o
c
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s
e
d
o
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cr
iti
c
al
c
o
nt
ro
l
p
oi
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s
-
E
a
s
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to
u
n
d
er
st
a
n
d
-
E
m
p
h
a
si
s
o
n
e
x
c
e
pt
io
n
7.5.1 Over-Control vs Under-Control
Over-control: too much restriction; reduces autonomy and
performance.
Under-control: too much freedom; loss of organizational direction.
Managerial challenge: find the right balance of control to ensure goal
achievement without demotivating employees.
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K
e
y
E
x
a
m
Ti
p
s
-
Cl
e
ar
ly
d
e
fi
n
e
te
r
m
s
(c
o
nt
ro
lli
n
g,
st
a
n
d
ar
d
s,
d
e
vi
at
io
n)
.-
M
e
m
or
iz
e
th
e
5
s
t
e
p
s
of
th
e
c
o
nt
ro
lli
n
g
pr
o
c
e
ss
.-
Di
st
in
g
ui
s
h
cl
e
ar
ly
b
et
w
e
e
n
p
r
e
v
e
n
ti
v
e
,
c
o
n
c
u
rr
e
n
t,
a
n
d
f
e
e
d
b
a
c
k
c
o
n
tr
ol
s.
-
U
s
e
s
h
or
t
e
x
a
m
pl
e
s
w
h
er
e
re
q
ui
re
d.
-
E
m
p
h
a
si
z
e
m
a
n
a
g
e
m
e
n
t
b
y
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x
c
e
p
ti
o
n
a
n
d
e
ff
e
c
ti
v
e
c
o
n
tr
ol
c
h
a
r
a
c
t
e
ri
s
ti
c
s.
Chapter 7 Summary Diagram (Controlling Function)
┌─────────────────────┐
│ PLANNING │
│ (Goals & Standards) │
└─────────┬───────────┘
│
▼
┌───────────────────────────┐
│ CONTROLLING FUNCTION │
└───────────────────────────┘
│
┌─────────────────┼─────────────────┐
▼ ▼ ▼
┌──────────────┐ ┌────────────────┐ ┌──────────────────┐
│ Importance │ │ Control Process│ │ Types of Control │
│ │ │ (5 Steps) │ │ (By Time) │
└──────┬───────┘ └───────┬────────┘ └────────┬─────────┘
│ │ │
▼ ▼ ▼
┌──────────────┐ 1. Determine areas 1. Preventive
│ Adapt to │ 2. Set standards 2. Concurrent
│ change │ 3. Measure performance3. Feedback
├──────────────┤ 4. Compare results
│ Limit errors │ 5. Correct action
├──────────────┤
│ Prevent │
│ failure │
└──────────────┘
│
▼
┌───────────────────────────┐
│ Comparison Result │
│ • Positive deviation │
│ • Zero deviation │
│ • Negative deviation │
└─────────┬─────────────────┘
│
▼
┌───────────────────────────┐
│ Management by Exception │
│ (Focus on major deviations)│
└───────────────────────────┘
│
▼
┌────────────────────────────────────┐
│ Effective Control System │
│ • Accurate • Timely • Flexible │
│ • Cost-effective • Acceptable │
│ • Focus on critical points │
└────────────────────────────────────┘
│
▼
┌────────────────────────────────────┐
│ Control Balance │
│ Over-control ⇄ Under-control │
└────────────────────────────────────┘
Exam Tip: You can redraw this as a flowchart starting from Planning →
Controlling Process → Types → Corrective Action → Effective Control.