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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

ASU-KALIBO IM_____

PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS

A Module for
Purposive Communication (CCOM)

PATRICK ANTHONY P. JAMILARIN

Associate Professor
Aklan State University
College of Industrial Technology
Kalibo, Aklan

August 2025
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

MODULE 1

I. Desired Learning Outcome: Describe the nature, elements, and functions of

verbal and non-verbal communication in various
and multicultural contexts. (CHED, 2016)

Topics: Communication processes, principles, and ethics.

A. Communication and Interaction
B. Verbal Communication
C. Connotative and Denotative Representations
D. Non-Verbal Communication
E. Theoretical Models of Communication

Time Frame: 6 hours (2 Weeks)

II. Introduction

Hi there! As you begin to uncover what this learning package has intended for you this
first semester of the Academic Year 2023-2024, allow me to carry you through the basic of
communication. But before we plunge to several communication constructs advanced by
authorities, I’d like that you recall your senior high school days with your English language
teacher who facilitated your navigation toward appreciating and using communication as a tool
for social and developmental undertakings.

In high school, you must have been tasked to perform individual and group presentations
showcasing your oral skills to interpret and convey information. From the series of exercises and
activities you have had, you must have accumulated a very rich knowledge and skill to
communicate because you were told then that the urgency to master communication skills in the
target language is a scaffold to surmount other higher order tasks when you get college. So, as
you are about to face another academic challenges in tertiary education, by now, you are
equipped with those essential skills to communicate with purpose.

Do you agree with the assertions above? If not, then, allow me to refresh your
understanding of communication constructs that every college student should know. Turn to the
next page, please.
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

III. Inside Contents

I SHOULD KNOW THIS!

Communication is the “process by which individuals use symbols, signs, and behaviors to
exchange information” (O’Hair & Wiemann, 2012, p. 4).

McPheat (2010) suggested that “communication is the art and process of creating and
sharing ideas, and its effectiveness depends on the richness of those ideas” (p.10).

In the book penned by Malyuga and Orlova (2018), both cited what the Defort Dictionary
of Logic (DDL) suggested about communication. DDL advanced the idea that “interaction” is
the same as “communication”. However, Malyuga and Orlova argued that there are some
differences between the two terms,

interaction is commonly understood as a multidimensional phenomenon

that implies mutual interference between social subjects involving the exchange
of activities, knowledge, skills, as well as performance results. Communication,
on the other hand, is viewed as an informative aspects of interaction. (2018, p. 2)

You might have heard of “communication skills” in high school. Your English teacher
might have introduced you to blocks of skills to prepare you to communicate, and these skills are
interesting and challenging at the same time. By definition, communication skills with reference
to O’Hair & Wiemann (2012) are,

behavioral routines based on social understandings; they are used by

communicators to achieve particular goals (such as asking for a raise,
maintaining a relationship, or working successfully as a team member
in an organization). (p. 19)

Do you remember the days when you were tasked to introduce yourself or your friend, to
inquire or ask permission to leave, to begin and end conversation? Do you remember the
conversational dialogue, key words and expressions, and the language forms and functions
endorsed by your English language teachers? You were thoroughly exposed to communication
skills and you might have realized that incorporating new communication skills takes practice.
From the words of Lasater and Stiles (2010), both acknowledged that in developing
communication skills,

We frequently forget this. All too often, we act as if we should be able

to immediately incorporate a new skill without time or effort. We have this
kind of magical thinking where we believe that once we have understood
something conceptually, we will be able to do it; however, there is a
difference between understanding something and doing it. We usually face a
learning curve before we become comfortable with a new way of doing
something. The key to moving through the learning curve and gaining competence
is practice. (p. 33)
GET READY FOR THE TASK AHEAD!
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

COMPREHENSION INVENTORY (M1W1)

Please read and use the Rubric on the next page as basis in responding to this activity.
The said Rubric will be used as your guide for all the written inventories and tasks in the
Module.

1. What do you know about communication that differs from that of what you have just
read? [What I know about /…is different/the same because / …if compared with]
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

2. Would you agree that the effectiveness of communication depends on the “richness of
ideas”? Why? [I adhere / …believe / …disagree / …don’t think so, because]
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

3. What makes “communication” different from that of “interaction”? [ first / second /

both are different because/ one is…while the other one…]
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

4. What inference can you draw from the information shared when “nature” of
communication is concerned? [ I can infer / sense / assume / draw/ picture out]
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

5. How should a freshman student like you develop your “interaction” and
“communication” skills? [ I can develop it by/ improve / engage / practice]
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_________________________________________________________________

M1W1 Name of Student Program/Section How is my writing?

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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

RUBRIC FOR COMPREHENSION INVENTORY AND WRITTEN TASK

Numerical Letter Description(s)

Value Value
1. The student includes meaningful, substantial, relevant, informative,
100-95 A+ and accurate contents.
2. She/he observes always paragraph development & organization.
3. She/he observes always the appropriate transitional expressions &
words.
4. She/he applies appropriately English grammar to make her/his
sentences coherent and cohesive.

1. The student includes often meaningful, substantial, relevant,

informative, and accurate contents.
94-90 A- 2. She/he observes often paragraph development & organization.
3. She/he observes often the appropriate transitional expressions &
words.
4. She/he applies often English grammar to make her/his sentences
coherent and cohesive.

1. The student includes fairly meaningful, substantial, relevant,

informative, and accurate contents.
89-85 B+ 2. She/he observes fairly paragraph development & organization.
3. She/he observes fairly the appropriate transitional expressions &
words.
4. She/he applies fairly English grammar to make her/his sentences
coherent and cohesive.

[Link] student includes seldom meaningful, substantial, relevant,

informative, and accurate contents.
84-80 B- 2. She/he observes seldom paragraph development & organization.
3. She/he observes seldom the appropriate transitional expressions &
words.
4. She/he applies seldom English grammar to make her/his sentences
coherent and cohesive.

[Link] student includes poorly meaningful, substantial, relevant,

informative, and accurate contents.
79-75 C+ 2. She/he observes poorly paragraph development & organization.
3. She/he observes poorly the appropriate transitional expressions &
words.
4. She/he applies poorly appropriately English grammar to make her/his
sentences coherent and cohesive

1. No attempt to respond to the written task.

74-65 C- 2. No effort can be gleaned from the student to meet the writing task.
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

YTF TIME!

Get hold of your smart phone or notebook, turn on your internet, click the links, and
watch the multimodal presentations (MP) below as enrichment of your understanding of
communication.

M.P. (A)
[Link]
4faf091564df6d70ea52bc&q=What%20is%20communication%3F

M.P. (B)
[Link]

After viewing the both MPs, be able to answer the following comprehension inventory on
the next page.

See and be guided by the Rubric for Comprehension Inventory and Written Task on
page 4.
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

COMPREHENSION INVENTORY (M1W2)

1. Who is the narrator of MP(A)? of MP(B)? Describe the way each presents his/her talk in
one sentence. [ first… / second… / …while… /…shows … /…explains…]
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
2. What does each narrator suggest about communication?
[ expressed… / stressed… / stated… / emphasized… / advanced…]
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
3. What are the types/models of communication enumerated by each narrator? [classified…/
categorized…/ pointed out… / one explained that…the other one….]
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
4. Why is communication important according to MP (A) and MP (B) narrators? [The
speakers consider…/ …value that… / …think of…/ …because that…]
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
5. Generally, what do you suppose is the purpose of the narrators’ multimodal presentations?
[the speakers want to…/ …inform…./ …convey…/ …express…]
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

M1W2 Name of Student Program/Section How is my writing?

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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

COMPREHENSION INVENTORY (M1W3)

Direction: Fill in the chart with the information from the shared M.P. (B).

Communication is
___________________________________________________________________________
___________________________________________________________________________
__

Types/Models of Communication

__________________ __________________
____ __________________
____
____
Defined as:
Defined as:
Defined as:
____________________
____________________
____________________ ____________________
____________________
____________________ ____________________
____________________
____________________ ____________________
____________________
____________________ ____________________
____________________
____________________ ____________________
____________________
____________________ ____________________
____________________
____________________

The Importance of Communication

_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

The Way I Perceive the Nature of Communication

__________________________________________________________________________
__________________________________________________________________________
_______________________________________________________________________

M1W3 Name of Student Program/Section How is my writing?

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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

I SHOULD KNOW THIS!

Now that you have a newer perspective on the meaning and nature of communication, try
to recall or relearn the essentials of Verbal Communication.

To understand the entirety of Verbal Communication, you have to know what language is
in the context of communication. Language is said to be the “systems of symbols we used to
think about and communicate experiences and feelings” (O’Hair & Wiemann, 2012, p. 98). It is
also governed by grammatical rules and is influenced by various contexts.

When you communicate verbally, you use a target language which is made up of verbal
symbols, the collections of speech sounds combined into words. Words are symbols that have
meanings agreed to by speakers of a language, and these “meanings” are either weighted with
denotative or connotative representation. Denotative is the accepted definition of a word,
otherwise known as the dictionary meaning of words. Connotative refers to the emotional or
attitudinal response associated with words.

When speakers use a direct or explicit meaning of a word, then they converse employing
words in the denotative level by which the meaning can be extracted from dictionary. However,
in communicative context, problems may arise when using denotative meaning especially when
speakers and listeners are not aware that there are multiple meanings in a word out of dictionary
differences, semantic changes, and context. Conversely, when speakers load their speeches with
indirect or implicit representation of a word, then they communicate in the connotative level
which includes all emotional senses associated with the word.

Generally, you can claim that the denotative meaning is the real or authentic
representation of a word, while connotative meaning is the implied representation of a word.

On the next page, take a look at the images, think of their denotative and connotative
meaning, and be able to fill out with ideas the table below each image.
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

MEANING MAKING! (M1W4)

Image 1

1. Describe the image.

_____________________________________________________________________________
_____________________________________________________________________________
2. What is the denotative meaning of the image? [It conveys/ expresses/shows/illustrates]
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________

3. What can possibly be the connotative meaning of the image? [It conveys/
expresses/shows/illustrates]
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________

M1W4A ____________________________________________________________
Name of Student Program/Section How is my writing?
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

Image 2

1. Describe the image.

_____________________________________________________________________________
_____________________________________________________________________________
2. What is the denotative meaning of the image? [It conveys/ expresses/shows/illustrates]
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________

3. What can possibly be the connotative meaning of the image? [It conveys/
expresses/shows/illustrates]
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
____________________________________________________________
M1W4B Name of Student Program/Section How is my writing?
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

Image 3

1. Describe the image.

____________________________________________________________________________
____________________________________________________________________________
2. What is the denotative meaning of the image? [It conveys/ expresses/shows/illustrates]
____________________________________________________________________________
____________________________________________________________________________
___________________________________________________________________________

3. What can possibly be the connotative meaning of the image? [It conveys/
expresses/shows/illustrates]
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
___________________________________________________________________
M1W4C Name of Student Program/Section How is my writing?
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

YTF TIME!

Get hold of your smart phone or notebook, turn on your internet, click the links, and
watch the multimodal presentations (MP) below to appreciate better the value of verbal
communication in job interviews.

M.P. (A)
[Link]

M.P. (B)
[Link]

After viewing both MP, be able to answer the following comprehension inventory using
MP (B) as your springboard:

See and be guided by the Rubric for Comprehension Inventory and Written Task on
page 4.
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

COMPREHENSION INVENTORY (M1W5)

1. Who do you suppose is the purpose of the first and second MP? [ first…/second…/
…shows.../…illustrates…/…explains…/...informs…]
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
2. Why do you suppose job applicants should desire “good impression” from hiring
managers? [..conveys/..expresses]
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
3. What does the speaker suggest to avoid as possible answers when ask to tell
“something about oneself” and “about one’s weaknesses” in a job interview?
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________

4. What does the speaker imply when he stressed “what you can bring to table” (in MP
A) and “fixable” (in MP B) within the context of job interview?
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
5. Enumerate and explain “The Three S’s” mentioned by the speaker in MP A and cite
at least one suggestion of the speaker when sharing about “weaknesses” in a job
interview.
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
___________________________________________________________________
____________________________________________________________________
____________________________________________________________________
___________________________________________________________________
M1W5 Name of Student Program/Section How is my writing
___________________________________________________________________
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

THINK, WRITE, AND TELL! (M1W6)

Directions: To create your image of the connotative and denotative meaning of a word,
think of your school façade back in high school, draw the said façade in the box below, and be
able to fill out the blanks with responses. See and be guided by the Rubric for Comprehension
Inventory and Written Task on page 4.

What does “school” mean with reference to a dictionary? _____________________________________

___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
What is the most pleasant and unpleasant experience you have had in school?
___________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
___________________________________________________________________________________

M1W6 Name of Student Program/Section How is my writing

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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

I SHOULD KNOW THIS!

There are five functions of language in the context of communication. These five are also
called “Functional Communication Competencies” (O’Hair & Wiemann, 2012, p. 101) and
consider language as an instrument for:

1. controlling and influencing behaviors or undertakings;

2. informing, including four aspects: questioning, describing, reinforcing, and withholding;

3. expressing feelings such as letting people know how we value them;

4. imagining and communicating a creative idea; and,

5. ritualizing, managing conversations and relationships.

Language as an instrument to communicate helps you in achieving your purpose when

engaged to interpersonal, intrapersonal, group, public, and mass communication. It also plays a
big role in your direction to communicate either in horizontal or vertical approach.

You also vary your style when communicating. In your circle of friends, the first one may
be direct, the second one may be systematic, and the last two may be over spirited or considerate.
Communication Style, as defined by McPheat (2010), “refers to the choices we tend to make
when communicating to others; it involves two basic dimensions: the assertiveness level of our
communication and the emotiveness level of our communication” (p. 31).

McPheat (2010) stressed that you employ communication styles depending on with
whom you are communicating, and difference in communication style can lead to barrier in
communication success.

MATCH TO UNUNDERSTAND!

A B
_____1. Interpersonal Communication A. Personal variations when communicating
_____2. Intrapersonal Communication B. Evaluating how we do or solve problem
_____3. Group Communication C. Person speaks to an audience
_____4. Public Communication D. Assertive and expressive
_____5. Mass Communication E. Concerned about the feelings of people
_____6. Direct Style F. Emphasized facts and details
_____7. Systematic Style G. Stressed ideas, big pictures, consistency
_____8. Spirited Style H. Three or more people interacting
_____9. Considerate Style I. Dyadic way of communicating
_____10. Communication Style J. Process of communicating
K. Communicating using social media
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

DOWNLOAD, READ, AND TAKE

NOTE!
How does each style of communication work in social context? What should you
consider when dealing with people possessing each of these communication styles? To give you
a better picture of these styles, check the link below and download the material therein. Read
pages 31-45 of this material.

[Link]
[Link]

After you have downloaded this material, be able to complete the tables on the next page
with appropriate responses.

See and be guided by the Rubric for Comprehension Inventory and Written Task on
page 4.
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

COMPREHENSION INVENTORY (M1W7)

1. What I know about Direct Communicators that I should observe when communicating
with them.

________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
_______

M1W7A Name of Student Program/Section How is my writing

2. What I know about Spirited Communicators that I should observe when

communicating with them.

________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
______

M1W7B Name of Student Program/Section How is my writing

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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

3. What I know about Systematic Communicators that I should observe when

communicating with them.

________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
______

M1W7C Name of Student Program/Section How is my writing

4. What I know about Considerate Communicators that I should observe when

communicating with them.

________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
______

M1W7D Name of Student Program/Section How is my writing

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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

THINK, WRITE, AND TELL! (M1W8)

Directions: Imagine earning your college degree and you are asked to introduce yourself
for three minutes. What will be the essential information you should include in your talk? How
will you begin your talk? (See and be guided by the Rubric for Comprehension Inventory and
Written Task on page 4).

Key phrases to consider and use:

graduated/obtained/earned from… a resident of… am interested in…

active member of… participated in … I like to…
experienced working with/at… skilled in… I dislike to …
I find it essential/necessary to… had spent as intern at… It is relevant because...
I am more of a… I took the course because… I envision myself as…
I have wished for this since… If given the opportunity… I pursue this because…

_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________

M1W8 Name of Student Program/Section How is my writing

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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

I SHOULD KNOW THIS!

From Verbal Communication, let’s proceed to Nonverbal Communication. Whenever

you hear of nonverbal communication, what comes into your mind? How often do you use
nonverbal behaviors when communicating?

Knapp, et al. (2013) stressed that the term “nonverbal” is commonly used to “describe all
human communication events that transcend spoken or written words” (p.27). When you
interpret nonverbal events and behaviors you use verbal symbols. When you use “nonverbal”
events and behaviors, Knapp, et al. (2013) stressed,

we encode and decode nonverbal behaviors with varying degrees of

awareness and control. There are times when our responses are carefully
planned, and we are very much aware of what we are doing; there are
other times when our responses occur more automatically, and little
conscious planning and awareness is associated with them. (p.27)

Nonverbal Communication, according to Knapp and Hall as cited by O’Hair & Wiemann
(2012), is the process of “intentionally or unintentionally signaling meaning through behavior
other than words” (p.128). This definition encompasses a variety of actions, such as gestures,
tone of voice, and eye behavior, as well as all aspects of physical appearance. Knapp, et al.
(2013) suggested that nonverbal communication should not be studied as an isolated
phenomenon but as an inseparable part of the total communication process.

The use of nonverbal behavior is indispensable. O’Hair & Wiemann (2012) stipulated the
following functions of nonverbal communication:

1. Nonverbal communication reinforces verbal communication in three ways: repeating

(mirroring the verbal message), complementing (reinforcing the verbal message), and
accenting (emphasizing a part of the verbal message).

2. Nonverbal cues can be used for substituting or replacing words.

3. Nonverbal communication also functions as contradicting behavior, conveying the

opposite of your verbal message.

4. Nonverbal cues are used in regulating or coordinating verbal interaction.

5. A feeling of closeness, or immediacy, can be created with nonverbal behaviors.

Mimicry can enhance immediacy if perceived as sincere.

6. Individuals with good nonverbal communication skills may practice deception, with
good or bad intentions, when they attempt to use nonverbal behaviors to convince
others of something that is false.
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

COMPREHENSION INVENTORY (M1W9)

See and be guided by the Rubric for Comprehension Inventory and Written Task on
page 4 (See Module 1 - First Set, page 4) in responding to this written activity.

1. What do you know about nonverbal communication that differs from that of what you
have known about it? [first…second…/ the one I know is…while the…/ it differs
because]
______________________________________________________________________
______________________________________________________________________

2. Would you agree that “nonverbal communication should not be studied as an isolated
phenomenon but as inseparable part of the communication process”? Why? [I agree
because / disagree…/ support the idea…/ object the idea…/ I feel that…]
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________

3. How do you suppose individuals use nonverbal communication when establishing

immediacy and deception? [I believe…/think…/ feel…/ perceive…]
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________

4. What inference can you draw from the information shared when “nature” of nonverbal
communication is concerned? [I see…/view…/discern…/picture out…]
______________________________________________________________________
______________________________________________________________________
____________________________________________________________________

5. How should a freshman student like you develop your “nonverbal communication”
skills?
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________

M1W9 Name of Student Program/Section How is my writing

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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

YTF TIME!

Get hold of your smart phone or notebook, turn on your internet, click the link, and watch
the multimodal presentation below as enrichment of your understanding of nonverbal
communication.

M.P. (A)
[Link]

M.P. (B)
[Link]

After viewing the multimodal presentation, be able to answer the following

comprehension inventory on the next page.

See and be guided by the Rubric for Comprehension Inventory and Written Task on
page 4(See the previous module).
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

COMPREHENSION INVENTORY (M1W10)

1. In MP A, what does it suggest when we say “Action speaks louder than words.”?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

2. What are the purposes of non-verbal communication based on MP A?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

What does the speaker want to convey for each of the following 7 body language tips?

3. Adopt an engaged posture.

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

4. Avoid lying signals.

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

5. Give the perfect handshake.

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

M1W10 Name of Student Program/Section How is my writing

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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

I SHOULD KNOW THIS!

Departing from Verbal to Nonverbal basics of communication, let’s look into the
theoretical models of communication. But before that, have you ever seen an illustration that
explains how communication is processed and is taking place between the speaker and listener
theoretically? If not, this part will re-introduce you to the three models of communication,
namely, the linear model, interaction model, and the competent communication model.

A. Linear Model

In understanding the linear model, be familiar with the following key words: Sender,
Receiver, Message, Noise, and Channel. Use any of these key words to fill in the blanks in the
figure below.

Originates Air and sound waves, written or To whom the message

Communication visual, over telephone lines, is sent
cables, or electronic
(1)________________ transmissions.

What is sent? (4)_______________

(3)________________________

(2)________________
___

Interference; may alter the

message sent.

(5)________________________
____

1. What does the linear model suggest on the way we process communication?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
2. Do you find this model convincing or relevant at present time? Why?
________________________________________________________________________
________________________________________________________________________
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

________________________________________________________________________

B. Interaction Model

The Interaction Model expands on the linear model by including “feedback” between
the receiver and sender. In understanding the interaction model, be familiar with these
additional key words: Feedback, Nonverbal Message, Verbal Message, Environment,
Encode, Decode. Use any of these key words to fill in the blanks in the figure below.

Occasion, physical setting or site which/where communication

occurs (8) ____________________________

Speaker Receiver

What he does? Channel for the Message What she does?

(4)__________ Noise (6)_____________

(5)__________ Channel for the Message (7)_____________

Sent by the receiver to the speaker

(1)____________________________________

Two General Types of (1)

(2) ____________________________________

(3)____________________________________

1. What does the interaction model suggest on the way we process communication?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
2. Do you find this model convincing or relevant at present time? Why?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
______________________________________________________________________
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

C. Communication Competent Model

Communication Competent (CC) model may sound new to you. Like the linear and
interactive, CC also retains the elements found in the aforesaid models, such as the speaker and
receiver both termed as communicators in CC, the channel, feedback, and the encoding and
decoding of the message. What makes CC model different from the other two models?

O’Hair & Wiemann (2012) stressed that CC is transactional,

the individuals (or groups or organizations) communicate

simultaneously, sending and receiving messages (both verbal and
nonverbal) at the same moment in time, within a relational
context, a situational context, and a cultural context. (p. 22)

The CC model takes into account not only the transactional nature of
communication but also the role of communicators themselves—their internal thoughts and
influences as well as the various contexts in which they operate.

In understanding the CC model, be familiar with these additional key words: Behavior,
Cognition, Relational Context, Situational Context, Cultural Context, and Communicator. Use
any of these key words to fill in the blanks in the figure below.

Frames the interaction and determine which messages are considered appropriate and effective,
and it strongly affects our cognitions. (5)_______________________________

The social environment or current events in the particular environment at the time (6)__________

Context of the relationship you have with the person or persons with whom you are interacting
(7__________________________

Individual Channel for the Message Individual

Engaged in Engaged in
Communication Channel for the Message Communication
(1)___________ (2)___________
Encode/Decode Encode/Decode

Thoughts that individuals have about themselves and others

(3)_________________________________

Observable communication, including both verbal messages

(the words you use) and nonverbal messages (your facial
expressions, body movements, clothing, and gestures).
(4)_________________________________
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

1. What does the communication competent model suggest on the way we process
communication?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
2. Do you find this model convincing or relevant at present time? Why?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
_______________________________________________________________________
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

ENGAGE WITH TEDx!

Get hold of your smart phone or notebook, turn on your internet, click the link, and watch
the talk below as enrichment of your understanding of communication model.

[Link]

After viewing the multimodal presentation, be able to answer the following

comprehension inventory on the next page.

See and be guided by the Rubric for Comprehension Inventory and Written Task on
page 4.
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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

COMPREHENSION INVENTORY (M1W11)

1. Who is the speaker? Describe the way he/she presents his/her talk in one sentence.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
2. What does he suggest about communication? What communication model is he
advancing?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

3. What are the six communication personalities that he identified?

________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

4. Which of the two communication personalities you find effective, and why?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

5. How do you suppose the narrator achieved the way he shared the information?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

M1W11 Name of Student Program/Section How is my writing

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PURPOSIVE COMMUNICATION FOR FUTURE INDUSTRY PRACTITIONERS (P.A. JAMILARIN, 2025)

IV. References

A. Books

Knapp, M. L., et al. (2013). Nonverbal communication in human interaction (8th ed.).
Boston, MA: Wadsworth, Cengage Learning.

Lasater, I., & Stiles, J. (2010). Words that work in business: A practical guide to
effective communication in the workplace. California, USA: Puddle Dancer Press.

Malyuga, E.N., & Orlova, S.N. (2018). Linguistic pragmatics of intercultural

professional & business communication. Switzerland: Springer International
Publishing AG.

Mcpheat, S. (2010). Effective communication skills. United Kingdom. MTD Training

&Ventus Publishing ApS

O’hair, D., & Wiemann, M. (2012). Real communication: An introduction (2nd ed.).
USA: Bedford/St. Martin’s

B. Images/Graphs

Jruoy98 (n.d.). Pinoy Big Brother house façade [photograph]. Fandom.

Retrieved July 6, 2020,
from [Link]

Pexels / 9149 images (2016). Animals [photograph]. Pixabay.

Retrieved July 6, 2020, from
[Link]

Top Pinterest Animals (n.d.). King [photograph]. Pinterest. Retrieved July 6, 2020,
from [Link]

C. Videos

Agrawal, S. (2016, August 25). Verbal Communication [Video file]. Retrieved from
[Link]

Cognitive Group | Recruiting for Your Future (2016, March 16). 7 body language tips to
impress at your next job interview [Video file]. Retrieved from
[Link]

Dufourneaud, M. (2019, January 05). The Process of Communication [Video file].

Retrieved from
[Link]
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Guzman, A. (2016, April 10). Non Verbal Communication [Video file]. Retrieved from
[Link]

Lok, D. (2019, Dec. 25). Tell Me About Yourself - A Good Answer to This Interview
Question [Video file]. Retrieved from
[Link]

Lok, D. (2019, Oct. 30). “What Are Your Weaknesses?” And You Say, “...” [Video file].
Retrieved from [Link]

Lyon, A. (2020, May 04). What is communication? [Video file]. Retrieved from
[Link]

Tourism & Hotel Mgn UOM (2015). What is communication? Definition and importance
[Video file]. Retrieved from
[Link]
ba072e4faf091564df6d70ea52bc&q=What%20is%20communication%3F