VEL TECH HIGH TECH
Dr. RANGARAJAN Dr. SAKUNTHALA ENGINEERING COLLEGE
An Autonomous Institution
Approved by AICTE-New Delhi, Affiliated to Anna University, Chennai
Accredited by NBA, New Delhi & Accredited by NAAC with “A” Grade & CGPA of 3.27
Course code 21IT825PT Semester VIII
Category PROFESSIONAL ELECTIVE COURSE (PEC) L T P C
Course Title STARTUP MANAGEMENT 3 0 0 3
COURSE OBJECTIVES:
• To understand the basic concepts of Entrepreneurship and startups.
• To learn and internalize the process of founding a startup
• To provide strategies for successful implementation of idea.
• To learn the processes of transforming the company .
• To have exposure to startup supporting institutions and schemes in India
PREREQUISITE:
• Basic Entrepreneurship
COURSE OUTCOMES:
Blooms
CO. No. Course Outcomes
level
On successful completion of this Course, students will be able to
C825.1 Explain the basic concepts of Entrepreneurship and Startups. K2
C825.2 Write a business Plan. K2
C825.3 Design strategies for successful implementation of ideas. K2
C825.4 Apply the processes of transforming the organization. K2
C825.5 Explain and remember the process and role of Startup Supporting K3
Institutions and Schemes in India.
COURSE OUTCOMES MAPPING WITH PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
CO No. PO-1 PO-2 PO-3 PO-4 PO-5 PO-6 PO-7 PO-8 PO-9 PO-10 PO-11 PO-12 PSO-1 PSO-2
C825.1 2 1 - - - - - - - - - 1 2 1
C825.2 2 1 - - - - - - - - - 1 2 1
C825.3 2 1 - - - - - - - - - 1 2 1
C825.4 2 1 - - - - - - - - - 1 2 1
C825.5 3 2 1 - - - - - - - - 1 3 2
Note: 1: Slight, 2: Moderate, 3: Substantial
SYLLABUS No. of Credits: 3
UNIT I BASICS OF ENTREPRENEURSHIP 9
Evolution of Entrepreneurship –Entrepreneurs Characteristics, Functions, Qualities, and Types,
Entrepreneurship in India- Role of Entrepreneurship in Economic Development-Growth
and Problems of Entrepreneurship in India
UNIT II STARTUP IDEA 9
Entry strategies –New product, Franchising, Partial Momentum Sponsorship and Acquisition.
Intellectual Property– Creation and Protection-Business Plan Source of product for business,
Market analysis, Feasibility study, Capital formation, Budgeting ,project profile preparation,
Financial outlook and Evaluation criteria
UNIT III CREATING A MODERN COMPANY 9
Lean Startup Tools and Processes – Leap of Faith assumptions, Minimum Viable product,
Validated learning, Build-Measure-Plan, Pivotor Per severe- Management for Innovation –
Accountability, Process, Culture, People and Transformation outcome
UNIT IV TRANSFORMING THE COMPANY 9
Critical Mass, Scaling Up and Deep systems. Innovation Accounting –Simple Dashboard,
Business case and Bet Present value. The Global View. Role of Public policy
UNIT V STARTUP SUPPORTING INSTITUTIONS & SCHEMES 9
Startup Supporting Institutions –SSIB, NABARD, SIDO, NSIC, SIDESI, NBMSME, KVIC,
MGIRI, Coir Board, NISIET. Startup Schemes - MGS, M-SIPS, The Venture Capital
Assistance Scheme, Credit Guarantee, Raw material assistance, Infrastructure development
scheme, MSME Market Development Assistance, Credit Linked Capital Subsidy for
Technology Up gradation, AIC, Bridge Loan Against MNRE Capital Subsidy
Total: 45 Periods
LEARNING RESOURCES:
TEXT BOOKS:
1. The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform
Culture and Drive Long - Term Growth- Eric Ries .
2. Entrepreneurial Development – SS Khanka [Link] Publishing, 2006 The Dynamics of
Entrepreneurial Development & Management by Desai, Vasant, Himalaya Publishing House,
Delhi.
3 Managing Small Business by Longenecker, Moore, Pettyand Palich, Cengage Learning, India
Edition
REFERENCES:
1. Entrepreneurship: New Venture Creation by David [Link].
2. Entrepreneurship Development New Venture Creation by Satish Taneja, [Link].