Task 1: Build a content funnel
Product- Verified Message ID
Ideas for top of the funnel
1. Content Topic/Ideas
Myth busting post and blogs:
A) Is SMS losing impact? Time to think again!
B) The real problem isn’t your brand message. It’s Brand Trust!
Awareness using Stats and Thought leadership
A) Content around stats like 70% customers hesitate to click links from unknown numbers. Or
according to G2, 54% People prefer getting promotions via SMS.
B) Having senior leadership team post on LinkedIn and then promoting that content
(organically)
C) Why consumers don’t trust SMS anymore!
Polls can be used as conversation starters
A) How do you differentiate between an imposter and an authentic brand?
B) When was the last time you felt like reading an SMS from AZ-650002-P?
2. Company hosted webinars inviting a well-known collaborator/influencer
3. LinkedIn paid campaigns
4. Participating/Sponsoring flagship events
5. Featuring in business magazines and articles (PR)
Sample Content Piece- Explainer Post
For years, professionals have been predicting the “death of the SMS warrior”.
But in reality? SMS is still here and is staying for a long haul.
- With highest open rates amongst all traditional channels
- Instant delivery with no separate app requirement
So why do campaigns still fall flat?
This is because, while the SMS channel is still strong, the trust has weakened. Rising spam and
unknown sender IDs make people hesitate before clicking or interacting.
Here’s the harsh truth- Your message isn’t the problem. Brand trust is! That’s where solutions like
Verified Message IDs, powered by Truecaller for Business step in. Empowering brands with their
name, logo, and a verified badge to rebuild trust.
With elevated SMS experience, campaigns don’t just survive, they thrive!
Leading brands are coming forward to take their traditional customer interaction to the next level.
Explore more with our experts!
For middle of the funnel
The audience at this stage is already aware of the problem and different solutions. They need to
understand what differentiates Truecaller products and why should they consider it.
The idea is to create content for a specific category so that it is more personalized and relevant.
Some content ideas that would work are-
A) Transforming notifications into customer engagement
B) Dwindling SMS open rates? Verified Messaging is the answer.
C) SMS ROI Falling Flat? Try the “Verified” Advantage.
D) Lost in the inbox? Grab customer attention with Verified Messaging
Sample Content Piece- LinkedIn Carousel Post
Please Note: I have gone through Truecaller’s page on LinkedIn and observed the tone. I understand
the brand prefers a formal and engaging tone. The content suggestion below leans slightly informal,
as an attempt to experiment with a fresh approach.
Slide 1:
SMS Campaigns not compounding???
Over 70% of people ignore texts from unknown numbers.
The problem is not your message, but credibility!
So, what next?
Slide 2:
Time to meet your partner-in-communication “Verified SMS”
- Clearly shows your brand name and logo, complimented with a “Verified” badge
- Screams to your customers – “Hi, I am legit. ”
- Has a wide variety of use-case ranging from OTPs, alerts, sticky notifications to delivery
updates, appointments and much more
Slide 3:
Deliver the Elevated SMS Experience to woo WOW your customers!
- 50%+ higher open rates
- No fraud fear or customer hesitation
- Analyse & optimize campaigns like a Pro
- Make every message feel personal and engaging
Slide 4:
Your branded communication deserves a VIP treatment.
Make it shine with Truecaller Verified Message ID.
Connect with our experts today.
For Bottom of the funnel
White Paper
a) Trusted Vs Standard SMS: Why Brands are switching to Truecaller
b) Understanding the ROI of Verified Messaging: An In-Depth Guide
c) From SMS to Engagement: Understanding the power of trust in communication
Blog
a) 10 way Verified Message IDs are turning SMS into Revenue channels
b) XYZ achieves 2x Revenue with Truecaller Verified Message ID- Here's how!
c) From Driving you Crazy to Driving Revenue- The Power of Verified Messaging
Social Media
a) Top brands are achieving 50%+ open rates with verified SMS. Here’s how!
b) Engage, Immerse, Convert: XYZ's success with Truecaller Message ID
Blog and Social Media
a) From Reach to Reaction- Truecaller Messaging Covers All
b) Play Uno-Reverse on Frauds & Scams with Truecaller Verified Message ID
Curated Webinars with Industry leaders, company organized events and workshops, email drip
campaigns for the interested niche audience can further encourage conversion.
Task 2: Create a messaging framework
Product- Verified Message ID
Target Audience can look like
a) Businesses that are trying to connect with their end customers using an efficient and cost-
effective channel.
b) Brands that want to work on customer service and support
c) Brand which are at a nascent stage and are trying to build credibility
d) Brands which are looking for newer ways to connect and engage with their audience
e) Brands looking to deliver alerts/reminders/appointments in an effective way
f) Industry wise it will cover all the sectors. Particularly covering-
- Financial firms for OTPs, payments, alerts/notifications, transaction
- E-commerce and retail business for order confirmations, delivery updates and promotional
messages
- Telecoms and service providers for billing updates, reminders, transactions
- Delivery brands for delivery related updates and confirmations, alerts and reminders
- SMEs/ Startup for creating awareness, reaching maximum people and creating credibility
Pain Points
a) Lower open rates due to fear of fraud and scam
b) Brand impersonation leading to phishing and negative brand association
c) Low CTR and engagement rates
d) Drop-offs in customer journeys
e) Lack of a larger database for maximizing reach, effectively
f) Extension of customer support channel to a new touchpoint
g) Higher wasted spend on SMS marketing campaigns
h) Poor brand recall
i) Lack of strategic insights/analysis on campaign performance
Value Proposition
Enhanced SMS that’s trustworthy & engaging!
Or Elevate SMS with trust & engagement!
Detailed explanation-
Truecaller Message ID sits at the foundation of an SMS but delivers more than that.
- Since it’s far beyond just a message, it is “Enhanced SMS”
- The verified brand badge and logo create a sense of trust and credibility. Hence the “trust”
factor
- Customers can take action with the messages. Hence, “engagement”.
This as per my understanding, is the crux of the Truecaller messaging value proposition
Messaging Pillars-
Task 3: Draft social media content
Over 90% of SMS are read within 3 minutes. Yes, the channel is immensely powerful (it has always
been). But here’s the problem at hand, 70% of people actively avoid texts from unknown numbers.
The challenge isn’t delivery anymore. It’s credibility.
But how do you build that?
Trust, although intangible, is now a competitive edge. One that drives engagement, reduces opt-
outs, and contributes directly to long-term brand equity.
This is where brand verification and authenticated messaging are redefining SMS. Verified Message
IDs, like those from Truecaller for Business, do more than just display logo.
- Build trust and assurance with verified Message IDs
- Create compelling customer experience with smart notifications
- Deliver strategic insights to gauge campaign performance and much more
All this leading to 50%+ higher open rates and reduced customer apprehension.
Brands like Truecaller are transforming SMS from a one-way broadcast into an immersive
experience, enabling businesses to deliver exceptional value and build stronger, more meaningful
customer relationships.
It’s also important to note that the opportunity here is enormous. According to G2, 54% of
consumers want promotions via SMS, yet only 11% of businesses deliver them.
What does this mean for brands?
SMS marketing isn’t going anywhere. Success will belong to brands that prioritize trust, authenticity,
and engagement at scale. Making verified messaging sit at the core of meaningful business
communication and revenue-driving campaigns.
This content can be repurposed. Here’s how!
1. A more detailed version of this content can be used to create a blog. A relevant case study
can be added to make the entire blog more engaging and meaningful for the audience
2. The above content can be trimmed down for a carousel post on LinkedIn. Here’s what we
can have on the carousel. (Relevant pic can be used)
- Slide 1: 90% of SMS are read within 3 minutes but is it being trusted?
< 70% of people actively avoid texts from unknown numbers. The challenge isn’t delivery
anymore. It’s credibility! >
- Slide 2: But how does a brand build that via a simple SMS?
< Enter verified Message Id- Doing more than just displaying brand logo>
Build trust and assurance
Create compelling customer experience
Deliver strategic insights>
- Slide 3: The Results?
50%+ higher open rates
reduced customer apprehension
meaningful 2-way conversations
- Slide 4: CTA
- Delivering messages that matter
- For Brands that care