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Customer Segmentation Assignment

The assignment focuses on customer segmentation using clustering techniques in Python, requiring students to preprocess data, conduct exploratory analysis, and implement K-Means clustering. Deliverables include Python source code, a Streamlit application, a PDF report, and the dataset used. Evaluation criteria encompass data preprocessing, clustering implementation, visualization, UI functionality, and report clarity.

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abanushka678
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3 views1 page

Customer Segmentation Assignment

The assignment focuses on customer segmentation using clustering techniques in Python, requiring students to preprocess data, conduct exploratory analysis, and implement K-Means clustering. Deliverables include Python source code, a Streamlit application, a PDF report, and the dataset used. Evaluation criteria encompass data preprocessing, clustering implementation, visualization, UI functionality, and report clarity.

Uploaded by

abanushka678
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Assignment: Introduction to Customer

Segmentation in Python

Objective:
The objective of this assignment is to understand and implement customer segmentation using
clustering techniques in Python. Students will perform data preprocessing, exploratory data
analysis, clustering, and build a simple user interface.

Tasks:

• 1. Dataset Selection: Use the Mall Customers dataset or any similar customer dataset.
• 2. Data Preprocessing: Handle missing values, encode categorical variables, and apply feature
scaling.
• 3. Exploratory Data Analysis (EDA): Visualize distributions and relationships between income
and spending score.
• 4. Implement K-Means Clustering using sklearn.
• 5. Determine the optimal number of clusters using the Elbow Method.
• 6. Visualize the final clusters using scatter plots.
• 7. Interpret each cluster and provide business insights.
• 8. Develop a simple Streamlit UI to upload dataset and display clustering results.
• 9. Submit source code, screenshots of UI, and a short report explaining findings.

Deliverables:

• • Python source code (.py files)


• • Streamlit application file ([Link])
• • PDF report (3–5 pages) including screenshots and cluster interpretation
• • Dataset used in the project

Evaluation Criteria:

• Data preprocessing and correctness (20%)


• Implementation of clustering algorithm (20%)
• Visualization and interpretation (20%)
• UI functionality and usability (20%)
• Report clarity and presentation (20%)

Submission Details:
Deadline: ____________ Submit via: Google Classroom / LMS / Email Late submissions may result
in grade deduction as per institute policy.

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