Distribution
Unit 1 Fact Sheet Natalia Cipkowska
Distribution refers to the process in which the media product gets to the
[Link] are 3 main methods of distribution in the UK, they are: Retail,
Subscription and Digital download.
Distribution of company for Mojo magazine: The Frontline Group.
Frontline Group is a UK company
that started in the 1980s and
distributes magazines to shops. They
work with publishers to deliver,
market, and sell magazines like Radio Times and Heat in stores across the UK
and internationally, helping magazines reach readers [Link]
Group began in the 1980s as part of EMAP, a major UK publishing company,
to manage magazine sales and distribution. Over time it grew and became
independent expanding its role to work with many different publishers.
Today it is the UK’s largest magazine distributor, handling the delivery and
sales of magazines to shops across the country and overseas.
Magazine sales, marketing and distribution I Frontline
Getting the magazine:
Retail:
Retail distribution is a
method of selling magazines
through physical shops
where customers can buy
single copies, such as
newsagents, supermarkets,
bookstores, and travel places
like airports or train stations.
This method is useful for the target audience because it allows readers to browse
magazines in person and have a preview before purchasing, and buy the latest issue
without committing to a subscription. Retail distribution also helps magazines
reach a wider audience by being placed in locations that people visit regularly. You
can buy Mojo magazine at a newsagent for £6.75
Online Food Shopping - ASDA Groceries
Tesco - Supermarkets | Online Groceries, Clubcard & Recipes - Tesco Groceries
Subscription:
A subscription is a convenient
way to receive regular issues of a
magazine delivered directly to
home without buying each one
separately. It can be purchased
through the magazine’s official
website. Subscriptions are
beneficial because they save
money, guarantee consistent
delivery, and often include exclusive content. For Mojo the subscriptions
have a few options of payment. The first option is 6 issues for £19.99 then
£34.99 recurring every 6 months or £75.99 and so on and so on. These deals
may entice the audience to subscribe as they are saving money. Subscriptions
are also beneficial as they can be given as gifts.
MOJO Magazine Subscription | Great Magazines
Digital Download:
A digital download is a method
of distribution where readers can
instantly access the magazine in
electronic format, such as PDF or
through an app, without waiting
for delivery. It can be purchased
from the magazine’s official
website.. This option is beneficial
because it offers instant access,
portability on any device,has no
chance of being sold out, and is
eco-friendly. For example, a
digital download might cost £3.99 for a single one or £46.99 a year for a
recurring subscription.
MOJO Magazine Subscription | Great Magazines