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Advertising

The document outlines the purpose and key formats of advertising for Mojo magazine, emphasizing the importance of targeting the right audience to ensure success and engagement. It describes three specific advertisements across different platforms (Facebook, X, and Instagram), highlighting how they utilize popular artists and incentives to attract their target demographic of 30-45 year-olds. The ads aim to create appeal through affordability and relevance, enhancing the magazine's visibility and sales.

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9 views4 pages

Advertising

The document outlines the purpose and key formats of advertising for Mojo magazine, emphasizing the importance of targeting the right audience to ensure success and engagement. It describes three specific advertisements across different platforms (Facebook, X, and Instagram), highlighting how they utilize popular artists and incentives to attract their target demographic of 30-45 year-olds. The ads aim to create appeal through affordability and relevance, enhancing the magazine's visibility and sales.

Uploaded by

nc05267067
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Advertising

Unit 1 Fact Sheet Natalia Cipkowska


Advertising For Mojo
The purpose of advertising is the promotion of a media product to the specific
target audience

This would help to make sure the product is appealing to attract the target
audience, helps to ensure it is a success, reaches the target audience and helps to
ensure it is a success, reaches the target audience and generates engagement and
income.

There are four key formats of advertising. They are:


- Web - (online adverts, banners, social media)
- Print - (posters, magazine adverts, billboards)
- Audio - (radio, podcast)
- Video - (TV adverts)
Advert 1

Don’t miss our exclusive offer! Try 3 issues of MOJO magazine for only $10! | MOJO
| Facebook

This advertisement is a video advert on facebook. This is fitting for Mojo since their
target audience ranges from 30-45 years old and so do facebook users. This advert
claims you can buy 3 Magazine for $10 which is a great deal. Then they also use an
incentive claiming you get a free CD with every issue. Another way they appeal to
their audience is their magazines with whoever is most popular at the time in the
video. This appeals to the audience because the low price makes the offer feel
affordable, the free CD adds extra value for music fans, and featuring well‑known
artists instantly grabs attention and makes the advert more relevant and exciting
for Mojo’s target readers.

Advert 2
(1) MOJO Magazine (@MOJOmagazine) / X

This is a digital advertisement found on Mojo’s X page. This is good for Mojo as
their target audience is between 30 and 45. And usually X users are within that age
range. The X page itself, works as an advertisement for Mojo as they post their
magazines that they publish. They use famous artists on front covers to attract an
audience. In addition,they use direct mode of address on the front cover to further
attract an audience. Lana del rey is a very popular artists meaning it will attract not
only Mojo's audience but also Lana del Rey's audience.

Advert 3
Instagram
This is a digital advertisement found on Mojo’s instagram page. The instagram
page itself, works as an advertisement for Mojo as they post their magazines that
they publish. They use famous artists on front covers to attract an audience. In
addition,they use direct mode of address on the front cover to further attract an
audience. In this specific advertisement they have used incentives like “30 years of
Mojo” and “Buried treasures” to make this magazine appeal to their readers more.

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