Aklan State University
College of Industrial Technology
Andagao, Kalibo, Aklan
Dear Respondents,
This survey-questionnaire aims to determine the Effects of Skincare
Product Advertisement on Consumer Choices. Please answer the items
accurately. Rest assured that all information provided will be
treated with the utmost anonymity and used for academic purposes
only.
Thank you for your cooperation.
Sincerely,
Jheen Zhena I. Mercado
Jhana Zheyn I. Mercado
Mack Ashley D. Leocario
I. Profile of the Respondent
Name: ______________________________________________ Age: _________
……………………………………………… …………(Optional):
Gender: ( ) Male ( ) Female ( ) LGBTQ+ __________ (pls. specify)
Monthly Allowance (PHP):
( ) Below 1,000 ( ) 1,001 – 3,000 ( ) 3,001 – 5,000 ( ) Above 5,000
What are the common skincare products you currently utilize?
(Please list the products you use regularly, e.g., facial wash, moisturizer, sunblock,
etc.)
__________________________________________________________
__________________________________________________________
__________________________________________________________
II. Number of skincare product purchases.
Instructions: Please select the response that best reflects your
frequency of purchasing skincare products.
1. How often do you purchase skincare products?
( ) Weekly
( ) Monthly
( ) Every 2–3 months
( ) Only when a product runs out
2. Number of skincare products bought per month:
( ) 1–2 products
( ) 3–4 products
( ) 5 or more products
3. Which factor most often influences your decision to purchase a
skincare product?
( ) Personal Need (Replacing empty bottles/solving a skin issue)
( ) Advertisement (Seeing a digital, print, or video ad)
( ) Social Proof (Recommendations from friends or influencers)
( ) Price/Promotions (Discounts, sales, or "Buy 1 Get 1" deals)
4. How much is your estimated monthly budget for skincare products?
( ) Below ₱500
( ) ₱501 – ₱1,000
( ) ₱1,001 – ₱2,000
( ) Above ₱2,000
5. How often does an advertisement persuade you to try a new
skincare brand?
( ) Never
( ) Rarely
( ) Sometimes
( ) Often
( ) Always
III. Type of media advertisement influence the consumer in their
skincare product purhases.
Check the platforms where you have recently encountered skincare
advertisements (Check all that apply):
Digital/New Media:
( ) Facebook
( ) Instagram
( ) TikTok
( ) Shopee
( ) Lazada
( ) Others: ____________________ (Please specify)
Print Media:
( ) Newspaper
( ) Magazine
( ) Billboard
( ) Poster
( ) Others: ____________________ (Please specify)
Broadcast Media:
( ) Television
( ) Radio
( ) Podcast
( ) Others: ____________________ (Please specify)
IV. Effects of Advertisements on Choices
Instructions: Please check (✓) the column that best reflects your
level of agreement with each statement.
Scale: 5 (Always), 4 (Often), 3 (Sometimes), 2 (Rarely), 1 (Never)
No. Statement 5 4 3 2 1
1 Skincare product advertisements
influence my decision when purchasing a
skincare product.
2 Skincare product advertisements
encourage me to try and explore new
skincare brands I have never used.
3 Advertisements make me believe that a
skincare product is effective.
4 I am more likely to buy a product if it
is advertised by a licensed professional
(e.g., dermatologist).
5 I pay more attention to skincare ads on
digital platforms (TikTok/FB) than on
print or broadcast media.
6 Advertisements that clearly explain
specific benefits (e.g., acne-clearing)
are the primary reason why I switch
brands.
7 I am more likely to purchase a product
when the advertisement explicitly
mentions a price discount or "Buy 1 Get
1" deal.
8 Advertisements that feature "before and
after" results or customer testimonials
make me trust a brand more.
9 Advertisements that tell a "personal
skincare journey" or story are more
persuasive to me than ads that only list
ingredients.
10 I tend to choose skincare brands that
are frequently advertised within my
monthly budget/allowance.