Project Management Assignment
Project Management Assignment
This report contains work done on the business case of relocating a company from its
central site to its satellite site. Relocation projects are very complex for organisations,
because they don’t tend to have the experiences and skills of these kinds of projects.
Failure on this kind of project can be very catastrophic, careful planning has to be
done to make sure all the risks are identified and mitigated against. Therefore the
report also includes stakeholder identification and analysis as part of helping to
identify who will be affected by the project, and how will they react. Will they react
to help the project or hinder its success?
1.0 Introduction........................................................................................................1
1.1 Proposed Project.............................................................................................1
1.2 Project Aim....................................................................................................1
1.3 Project Scope..................................................................................................2
2.0 Business Case.....................................................................................................2
2.1 Do nothing option..........................................................................................3
2.1.1 Benefits of doing nothing.......................................................................3
2.1.2 Costs of do nothing option.....................................................................3
2.2 Relocation option...........................................................................................4
2.2.1 Benefits of relocation option..................................................................5
2.2.2 Costs of relocation option......................................................................6
3.0 CSR and Company Law Reform Bill.................................................................7
4.0 Which option is to be taken?..............................................................................8
4.1 Relocation Project..........................................................................................9
4.1.1 DIY.........................................................................................................9
4.1.2 Multi-Contract Strategy.......................................................................11
4.1.3 Turn-Key Strategy................................................................................11
5.0 Project Stakeholders.........................................................................................12
5.1 Stakeholder map...........................................................................................13
6.0 Project Milestones............................................................................................16
7.0 Main activities and Gantt Chart.......................................................................16
8.0 Work Breakdown Structure..............................................................................19
9.0 Recommendations to Managing Director........................................................21
10.0 Conclusion........................................................................................................21
11.0 References........................................................................................................22
12.0 Bibliography.....................................................................................................22
This report looks into the qualitative business case of a proposed project, of relocating
a factory from the central site to the satellite site. Projects involve change, and change
should not just be made because of change’s sake, it should be tried by all means to
convince all the stakeholders involved that this is change for the good. Even though it
has to be admitted that sometimes it is not possible to convince everyone. This project
can turn to be a disaster if careful planning of the project and risks involved with it are
not identified and mitigated against. Because companies rarely relocate, relocation
projects are stranger projects to them, and it is unlikely that companies relocating will
have the necessary experience and expertise to undertake the relocation project in
house, (PROjEN n.d). For this project to be a success, everything has to be considered
so that the constraints of time and money are managed effectively so the project is
done on budget, and completed on time to minimise disruptions to production and all
the stakeholders involved.
The proposed project is to relocate the main factory site, (central site) to the satellite
site.
The aim of the project will be to carry out this project, with minimal disruption to the
production and stakeholders involved and also carried out on time with minimal costs.
For every proposed project, which serves to answer a particular question or help
whatever need is needed; there are always at least two options to the problem if not
more than two. All these options needs to be evaluated carefully, their costs, benefits,
uncertainties and risks analysed before any option is undertook as the right one. This
analysis of the benefits, costs and risks involved in either option is part of the business
case for the project or either option. The business case, in the earlier stages of the
project seeks to justify whether a project is justified in terms of value for money, is
the project in line with the company’s strategic direction, is the project achievable and
also whether the project is affordable, (OGC 2007). In the later stages of the project
the business case continues to assess whether the project still offers value for money
in light of any changed circumstances and the delivery of promised business benefits,
(ibid). In this case, there is only one proposed project, and this means there can only
be two options to the question or problem identified, with the need for doing
something. The two options in this case are:
The two options shall now be appraised and argued for, to see which option is the best
option to take.
1. Land and building: If the company choose not to do anything, there will not be
any costs associated with having to construct a new factory.
2. Personnel costs: This option will not introduce the necessity of maybe having
to increase personnel wages to cover their costs if the company relocated to
help them with increased expenditure with having to travel to work.
3. Business disruption: This option will not introduce the risk to production
disruptions which might certainly be introduced by the other option of having
to relocate the central site to the satellite site.
1. Land and buildings: Even though this option does not involve the construction
of a new factory or any purchase of land, which is in effectively a benefit to
the company, the company cannot afford to do nothing to the current building.
The company has always intended to move to the satellite site (new site) so the
main factory building has been neglected in terms of maintenance, now the
building at this time needs urgent structural restorations. And if these
2. Also the character of Coventry city centre is changed, and most of the
factories which used to be here have either closed or moved away from the
centre, replaced by housing, the university and hotels. So this situation also
does not favour the location of this factory, because it is one of the factors that
will be considered when considering whether to allow the company building
permits for the structural restorations, and chances are there is a possibility the
local authorities might refuse it.
This option, whether is adopted now, or it is not adopted, in the long run it is going to
have to be taken. Twelve years ago, the company saw the need to expand its capacity,
because its output was not meeting the demand from its customers. It was decided
then to purchase land which will allow expansion of capacity, and the land just off the
M6 motorway was bought. At the time, the company was strained on cash and a
whole relocation could not be carried out due to finances. The intention has always
1. Land and buildings: This option will allow the sale of the central site land and
factory buildings, generating cash for the company. It will also alleviate the
problem facing the company of having to do building maintenance on two of
its factory buildings.
2. Personnel: This project might be able to bring savings on labour costs. Jobs
which were duplicated as a result of the introduction of the satellite site might
be shed when the two factories operate under one roof. It will also bring an
end to the money currently being paid to technicians for travelling between the
two sites on duty. Another saving will be on lost time, which has been
resulting due to commuting between the two sites.
3. Other benefits: This option will result in other benefits like the savings of
having to transport WIP between the two sites for processing, which costs
money and time. It will eliminate the risk of the lorry being involved in
accidents when having to transport WIP between the two sites. The journey
times between the two sites introduces lost time which is anything between 15
minutes and sometimes 50 minutes depending on traffic. It has also been
stated that when coming back from the satellite site, most of the time the lorry
returns empty, which is a major loss, (the lorry is in effectively transporting
air!). There might be some tax allowances on the value of the money spent on
this relocation project. And lastly but not least certainly this project will result
in some forms of economies of scope, (electricity, water, etc).
1. Land and buildings: Certainly this option will come with considerable costs
for building work, because it involves the construction of a new factory
building which will house the production area and the administrative area
(offices). These building costs will also include provisions of services
associated with the building, like lighting, plumbing, air conditioning,
drainage systems, etc. It will also include fees which will have to be paid to
architects who are going to draw the building plans etc. And possibly it might
include having to decommission the current central site building before the
land can be sold.
2. Personnel costs: This project might involve having to pay some redundancy
payments to those staff that might be affected by the merger of the two
factories, since some jobs which were duplicated might have to be shed. To
try to win the support of the project from central site production floor workers,
and other central site employees it might involve not only using intrinsic
factors, but might involve using extrinsic factors like wage increments to
cover their cost of having to travel to the new site for work. This option will
also involve relocation costs, which will cover paying for people who will
come and help with the relocation of machinery, which in no way can the
company be able to move it itself.
4. Other potential costs: There will be certainly other costs associated with this
option, like the employee’s transport to work. If some of the workers do not
drive, the company will have to consider whether it will arrange transport for
the workers or make those who cannot drive redundant and hire people who
can be able to get themselves to work. There is also the cost of raising the
capital needed for this project, which have to be considered.
In today’s society, unlike in the earlier years, it is highly recognised that businesses
and society are interdependent, and the well being of one depends on the other,
([Link] 2004). It is from this interdependency between organisations and the
society and the need for a balanced system that Corporate Social Responsibility,
(CSR) came from. ([Link] 2004) sees (CSR) as ‘‘the voluntary actions that
business can take, over and above compliance with minimum legal requirements,
to address both its own competitive interests and the interests of wider society’’.
In every operation that companies undertake, they need to concern themselves
with how they behave in the society. And it can be seen here that Neumann
Engineering is currently behaving in an unrespectable way because they have
been complaints to the local authorities on the noise and obstruction to vehicles
which have been arising from Neumann Engineering’s operations. All these
things bring a bad public image of the company, and the company needs to
concern itself about them. According to a lecture delivered as part of the Project
Management module, (M28EMD), under the equator principles, which might
become law under the company law reform bill of 2006, many banks will not
want to do business with companies that do not comply with their environmental
and social policies, (Mansfield 2007). This might mean in the long run, it might
be difficult for Neumann to be financed by banking institutions if its corporate
behaviour does not change.
The Company Law Reform Act of 2006, which is expected to be law in April or
October of this year (2007), (dcode 2005), will govern how businesses can carry
themselves and also regulations on CSR. According to a lecture on M28EMD, this
law will state how directors should have regard to the following things in all the
decisions they take, like the regard to the interests of employees, the need to foster the
company’s business relations with its suppliers, customers and others, the impact of
the company’s operations on the community and the environment, etc (Mansfield
2007). Whichever option is chosen from the above options, of the do nothing option,
After considering the two options available in this situation, the do nothing option and
the relocation option a decision will have to be made on which option will be took.
Clearly the relocation option will cost the company a considerable amount of money
as when compared to the do nothing option. But in this case when coming to a
decision, the decision should not be based only on cost, but in the overall benefits of
the option. After all whether the company moves now, or the relocation is pro-longed
ultimately the day will come that this relocation will have to be done. Also this
relocation option is in line with what the company realised twelve years ago, that in
order for the continued survival of the company, the company will have to move.
When considering CSR, even if the company choose not to relocate, it will still have
to spend a lot of money in addressing the complaints from the local public about the
unsightly appearance of the building when compared to its environmental
surroundings. What has to be born in mind is that by the time of Neumann
Engineering’s inception in 1912, the character of this environment was not like it is
now, now there are hotels, residential and university buildings surrounding the
factory. Another factor which is of crucial importance is the noise pollution produced
by the operations of the factory, which they have been complaints about. This
situation will have to be remedied as well, and it has the potential of costing the
company lots of money. One more important factor, which cannot be overlooked, is
the complaint about obstruction from vehicles caused by offloading of materials on
the public road, which cannot be done inside the factory yard since it is too small, a
solution will have to be sought to this problem. Therefore considering all the above
options and their benefits and costs, considering CSR and Company Law Reform Bill,
it will be advisable to relocate production to the satellite site. This relocation project,
will in the long run support the company’s corporate strategy, will be good for
attaining sustainable competitive advantage, it will probably increase the company’s
For this project to be successful, because failure can be catastrophic for the company,
the management will have to consider the McKinsey 7-s framework, which helps
about things to consider when doing a project. This framework includes asking
questions like is the project, really in line with company strategy, what sort of
organisational structure exists in the company that might hinder or help the project,
systems of how the work is going to be done and monitored. It also includes questions
on who needs to be involved in the project, (staff), what sort of skills are they
supposed to have, will the company culture (style) help or hinder the project, and who
are the people who are going to be affected by this project, (stakeholders).
The amount of work which needs to be done for this project to be successful is
enormous and the company is by no means in any position to undertake this project in
house. There are several work packages, which shall be shown later in the work
breakdown structure, which will require services of people and resources outside of
the company. And these will have to be hired from contractors. There are different
contract strategies that the company can choose to use, decisions being based on
whether the company has got the skills to do that job in house and what sort of risk is
the company willing to take, and the cost of each strategy is different. These strategies
are as follows, Do it yourself strategy, (DIY), Multi-Contract Strategy, and Turn-Key
strategy, and they will be briefly explained below.
4.1.1 DIY
This will involve carrying out the whole of the project in house, and clearly this is not
an option the company can take because, the company does not have the expertise of
doing projects like this, and does not even have the resources to do it. There are
several regulations within the UK, which govern projects like this, and the company
As it can be clear from here the company is not certified to carry out the job, since it
is not certified to most of these regulations, apart from having two certified press
setters who comply with the PUWER 98 regulations. The company also does not have
the machinery needed to move the big presses which the company has. A specialist
contractor with the required machinery to move the equipment will be needed; some
of the machines which might be needed are as follows, (Haas-Tek 2007),
lifting jacks
mega lifts
all terrain cranes
specialist machine skates
fork lift trucks from 2 Te to 16 Te
battery operated and gas fuelled trucks
VersaLift
Valla crane
Clearly as it can be seen above, certainly the company will need to engage some
contractors to help with the different parts of the work involved in this project, as the
company cannot really do all the elements of the work in house.
In this option, the company can choose to engage different contractors at different
stages of the project performing different jobs. For instance the company can choose
to have a different company producing the drawings for the factory, then a different
There are several companies which can help the company with this project, from day
one up until the completion of the project. These are companies with enormous
experience on these kinds of projects, companies with the required material handling
equipments and certified to do the job. Some of these companies include, but are not
limited to these, like Ainscough Vanguard, PROjEN, Haas-Tek, etc. The turn-key
strategy has the advantages that it limits the risks of the project, since it is being done
by people with experience. And the disadvantages of this strategy are that the turn-key
strategy option tends to be more expensive and may lead to loss of control of the
project. This will be the right option for the company basing on the experiences
encountered when the first relocation of the assembly area was made twelve years
ago. If the company carried out that project through multi-contract and it was
successful, probably may be this project can be carried out the same. But if it was
carried out through turn-key strategy and the company felt they did not learn much
from it, then turn-key will be recommended on this project.
After all identifying all these stakeholders, the next step is to identify the risks they
might pose to the project, and this is done below
The project milestones will depend mostly on which contract strategy has been
chosen. If a DIY strategy is chosen the milestones will probably be different from if a
multi contract strategy or a turn-key strategy is chosen. The milestones shown below
are based on the company adopting a turn-key contract strategy.
1. The first milestone will be achieved or realised when the tendering process
and contract award has been complete. This is after the company has got a
company which will work with it as a partner to help deliver the project.
2. The second milestone will be realised after the design plans for the factory
and yard usage have been agreed between the contractor and the company.
And these design plans have been approved by the local authorities, and
planning permission has been granted.
3. The last milestone will be realised after the successful completion of the
construction of the factory building and internal systems have been achieved,
together with yard landscapes have been completed. And also the successful
relocation of the factory has been achieved.
There are several assumptions which have been made to come up with these main
activities on the project. These assumptions are as follows, senior management have
given a go ahead to the project, the project manager has been chosen, and the project
will be delivered through a turn-key contract strategy. With the contractor working
hand in hand with the project manager to be the point of contact for the company and
the contractor. The main activities will be as follows and the Gantt chart will be
shown on the following page, it has been produced on MS word;
3. When the questionnaires return, the company will short list potential
contractors and invite them on an individual basis to a meeting to interview
them.
4. A decision on which contractors qualify for the project will be reached and
invitation to tender documents will be sent to them.
6. The contractor will have possibly seen the satellite site and seen what sort of
machineries are going to be relocated before contract formation is done. After
contractor formation is complete, the contractor will produce the detailed
factory plans, including floor layouts, floor specifications needed to sustain the
heavy press machines and factory yard plans.
7. Mean while the contractor is preparing the technical drawings, the project
manager can inform the suppliers and customers about the relocation project.
10. After the construction work is complete at the satellite site, and all the internal
systems have been put in place, the yard prepared. The relocation work will
begin.
11. Meanwhile the construction work is going on the contractor will draw up a
lifting plan, and make sure that all the regulations will be adhered to when
moving the machinery. This plan will be discussed with the project manager,
who will communicate it to the whole company.
12. Once the construction is complete the relocation of equipment and furniture
will begin. This will start with equipment being dismantled by the contractors,
possibly with the help of Neumann Engineering staff, so they can feel a sense
of ownership of the project.
13. Loading and moving of the equipment and furniture will begin once
dismantling has been done. But this dismantling and loading of equipment,
moving and installation can be done in parallel (ladder activities) to reduce the
linear duration of the activities.
14. Installation will be done once the equipment reaches the satellite site (new
site).
15. Once the equipment has arrived at the satellite site, the contractor, possibly
with the help of Neumann Engineering technical staff will commission the
equipment.
16. The relocation will be complete once all equipment and office furniture have
been moved.
Continuing to assume the project will be done through a turn-key contract strategy,
with the contractor working alongside a project manager chosen in house, the work
breakdown structure will look like the following. This project, even though it might
be thought to be purely technical, it will involve change, which will have an impact
on peoples lives, therefore the Human Resource department will also have to be
involved. (Please see following page)
Neumann Engineering
Relocation Project
Offices
Offloading
Canteens
Assembly
Depending on how the first relocation project, twelve years ago was carried out, and
lessons learned from it, this project can either be done on a multi-contract strategy, or
10.0 Conclusion
This report, set out to analyse and draw up a business case for the relocation of the
central site to the satellite site. What has been realised is that even though this
relocation will cost the company some considerable amounts of money, it is a worth
while option. Because whether it is postponed at this time, this option will eventually
have to be taken.
11.0 References
12.0 Bibliography