1.
Are you a consumer of Maggi?* a.) Yes b.) No
2.)
What comes first in your mind when you hear the word noodles?* a.) Noodles b.) Fast food c.) Snacks d.) None of these
3.)
What is the brand that comes to your mind when we say the word noodles?* a.) Maggi b.) Top ramen
c.)
Foodles
d.) Sunfeast e.) Tasty Treat 4.) On a scale of 1-5 rate Maggi on the following parameters? a.) Taste
b.) Variety/ Flavours c.) Healthy d.) Availability
e.) 5.)
Packaging
How do you rate Maggi brand in terms of following parameters?* a.) Expertise (Competent, Innovative, Market leader) b.) Trustworthiness (Dependable & Keep customers interest in mind) c.) Liability (Fun, Interesting) d.) None of these
6.)
How do you perceive Maggi products?* a.) Good for health b.) Ready to eat c.) Junk food d.) Tasty/ Fun eating
7.)
Which Maggi product in noodles category do you regularly buy?* a.) Maggi Masala
b.) Maggi Vegetables Aata Noodles c.) Maggi Dal Aata Noodles d.) Maggi Rice Aata Noodles 8.) Do you perceive Maggi noodles as a healthy product? a.) Yes b.) No 9.) If No then give suggestions
10.)
How likely would you recommend Maggi to a friend or relative as a fast and ready to eat product?* a.) Definitely would recommend b.) Probably would c.) Might or might not d.) Probably would not e.) Definitely would not recommend
11.)
If you go and buy noodles, how likely would you choose Maggi?* a.) Definitely would b.) Probably would c.) Might or might not d.) Probably would not
e.)
Definitely would not
12.)
If the price of the Maggi noodles you purchased had been 5% higher, and all other noodles category had been the same, how likely would you have been to have purchased your Maggi noodles?* Definitely would purchased
a.)
b.) Probably would purchased c.) Might or might not purchased d.) Probably would not purchased
e.)
Definitely would not purchased What was the last grade of school you completed?* a.) Some high school or less
13.)
b.) High school graduate c.) Some college/ Technical school d.) College graduate or higher
14.)
Which of the following best describes your age?* a.) 18-19 b.) 20-24 c.) 25-29 d.) 30-34 e.) 35-39 f.) 40-44 g.) 45-49 h.) 50-54 i.) 55-59 j.) 60-64
15.)
Which of the following best describes your households total yearly income before taxes?* Are you ?*
16.)
a.) Male
b.) Female 17.) What do you look for in a Noodle? a.) Taste b.) Variety/ Flavours c.) Hygiene/ Purity d.) Availability e.) Packaging
