3/8/26, 3:12 PM Assignment Information
MBA 580 Module Five Report Guidelines and Rubric
Overview
As a middle manager, you have already recommended an innovation approach (incremental or discontinuous) to your organization for implementing IoT into its product line. However, one of
your organization’s key luxury-market competitors in passenger vehicles recently launched a fully autonomous luxury sedan prototype. It has announced that it plans to bring the model to
market within the next two years. Your company wants to prepare for the challenge.
You have been tasked with creating a report recommending the most suitable process for managing innovation in a changing external environment (for example, a key competitor coming up
with a new product). You will also recommend how cross-functional teams can work effectively within the recommended process. Lastly, you will address key stakeholders' concerns about
introducing innovation management processes in a changing external environment.
Directions
Based on this scenario, create a process recommendation report. Remember to tailor the information for the target audience, your stakeholders. Your report should include the following
points:
1. Identify the most suitable process for managing innovation in a changing external environment. Consider the following processes and briefly describe all four processes before you
offer your recommendation:
A. Stage-gate
B. Agile
C. Lean
D. Build-measure-learn
2. Explain your rationale for your recommendation.
A. Describe the advantage of your chosen process over others.
B. Explain how it can address the changing external environment.
3. Explain recommendations for ensuring cross-functional team effectiveness in the chosen process.
A. What metrics or performance indicators would you use to measure team success at each stage of a project?
B. How would you review and implement changes based on the outcome of the success measurements?
4. What benchmarks or achievements will indicate the project is complete? Describe your strategy for addressing the concerns of your key stakeholders. Select two of the following
departments whose directors will be your audience: research and development (R&D), finance, human resources (HR), or marketing.
A. Identify the key stakeholders from each department who will use this report in your organization, taking into consideration leadership and other essential positions.
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3/8/26, 3:12 PM Assignment Information
B. List at least two concerns they may have about your chosen process for managing innovation.
C. How will you specifically respond to their concerns?
What to Submit
Submit a 2- to 3-page Word document with 12-point Times New Roman font, double spacing, and one-inch margins. References should be cited in APA format.
Module Five Report Rubric
Partially Meets Expectations Does Not Meet Expectations
Criteria Exceeds Expectations (100%) Meets Expectations (90%) Value
(70%) (0%)
Change Process Exceeds expectations in an Identifies the most suitable Shows progress toward Does not attempt criterion 25
exceptionally clear, insightful, process for managing meeting expectations, but with
sophisticated, or creative innovation in a changing errors or omissions; areas for
manner external environment improvement may include
describing all four processes
Rationale for Exceeds expectations in an Explains rationale for Shows progress toward Does not attempt criterion 25
Recommendation exceptionally clear, insightful, recommendation meeting expectations, but with
sophisticated, or creative errors or omissions; areas for
manner improvement may include
adding a rationale for how the
recommendation can address
the changing external
environment
Recommendation on Cross- Exceeds expectations in an Explains recommendations for Shows progress toward Does not attempt criterion 25
Functional Team exceptionally clear, insightful, ensuring cross-functional team meeting expectations, but with
Effectiveness sophisticated, or creative effectiveness in the chosen errors or omissions; areas of
manner process improvement may include
adding an explanation of how
team success would be
measured
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Partially Meets Expectations Does Not Meet Expectations
Criteria Exceeds Expectations (100%) Meets Expectations (90%) Value
(70%) (0%)
Stakeholder Concerns Exceeds expectations in an Describes plan for addressing Shows progress toward Does not attempt criterion 15
exceptionally clear, insightful, the concerns of key meeting expectations, but with
sophisticated, or creative stakeholders errors or omissions; areas of
manner improvement may include
describing plan for addressing
the concerns of at least two of
the listed stakeholders
Clear Communication Exceeds expectations with an Consistently and effectively Shows progress toward Shows no evidence of 6
intentional use of language that communicates in an organized meeting expectations, but consistent, effective, or
promotes a thorough way to a specific audience communication is inconsistent organized communication
understanding or ineffective in a way that
negatively impacts
understanding
Citations and Attributions Uses citations for ideas Uses citations for ideas Uses citations for ideas Does not use citations for ideas 4
requiring attribution, with few requiring attribution, with requiring attribution, with requiring attribution
or no minor errors consistent minor errors major errors
Total: 100%
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