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Creative Development Learning Task

The document outlines a learning task for students at Bontoc Campus to create a short video advertisement for a brand related to Valentine's Day. Students must work in groups to select a brand, choose a creative strategy, and produce a video that meets specific requirements. The grading rubric includes criteria for concept creativity, use of strategy, message clarity, technical quality, teamwork, and social media engagement.

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3 views2 pages

Creative Development Learning Task

The document outlines a learning task for students at Bontoc Campus to create a short video advertisement for a brand related to Valentine's Day. Students must work in groups to select a brand, choose a creative strategy, and produce a video that meets specific requirements. The grading rubric includes criteria for concept creativity, use of strategy, message clarity, technical quality, teamwork, and social media engagement.

Uploaded by

ellojakeflorida
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Bontoc C ampus, San Ramon , Bontoc , Southern Leyte

Email: cd_bt@[Link]
Website: [Link]

Excellence | Service | Leadership and Good Governance | Innovation | Social Responsibility | Integrity | Professionalism | Sp irituality

LEARNING TASK

Short Video Advertisement

Objective
Apply creative advertising strategies by producing a short promotional video for a selected
brand.

Instructions

Step 1 — Form Your Group


Work with your existing group. Each group will produce ONE (1) short video advertisement.

Step 2 — Choose a Brand


Select one (1) brand or product with a Valentine’s Day or Love theme, in line with the celebration
of Love Month.

Step 3 — Select ONE Creative Strategy


Choose only ONE approach:
• Humor
• Storytelling
• Demonstration
• Motivational
Your entire ad must clearly reflect the chosen strategy.

Step 4 — Produce Your Short Video Ad


Video Requirements
• Duration: 1–3 minutes only
• Include at least three (3) clear scenes:
1. Beginning – Introduce the situation or problem
2. Product Presentation – Show the product and highlight its benefits
3. Ending Message – Present a tagline or clear call to action
• Clear audio and understandable dialogue
• Creative yet simple execution
• All group members must participate (either on-camera or in off-camera roles such as
scriptwriting, editing, directing, etc.)

Step 5 — Post on Social Media


• Post your video on Facebook or other social media platform.
• Tag your instructor.
• Encourage engagement (likes, reacts, shares).
Bontoc C ampus, San Ramon , Bontoc , Southern Leyte
Email: cd_bt@[Link]
Website: [Link]

Excellence | Service | Leadership and Good Governance | Innovation | Social Responsibility | Integrity | Professionalism | Sp irituality

GRADING RUBRIC (50 POINTS)


Criteria Excellent Good Fair Needs Points
Improvement
Concept & Highly original, Clear concept, Some Lacks clear idea 15
Creativity very engaging, creative creativity but or creativity
strong idea predictable
Use of Creative Strategy is Strategy is Strategy Strategy not 10
Strategy clearly and evident but not somewhat evident
effectively consistent unclear
applied
throughout
Content & Message is very Message is clear Message Message 10
Message Clarity clear and somewhat confusing or
persuasive unclear incomplete
Technical Clear audio, Minor issues but Several Poor 5
Quality (audio, good visuals, understandable technical audio/visual
visuals, editing) organized issues quality
scenes
Teamwork & All members Most members Uneven Few members 5
Participation actively participated participation involved
participated
Social Media Highest High engagement Moderate Low 5
Engagement engagement engagement engagement
among groups

TOTAL: 50 POINTS

Bonus Points
• Most creative tagline
• Best acting performance
• Most professional editing

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