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Chapter 9

In the competitive City Public Market of General Santos City, attracting customers requires creativity and an understanding of their behavior. Strategies such as visually appealing displays, friendly customer service, and unique selling propositions like 'Budget Bundles' and 'Personalized Customer Service' can enhance customer experience and encourage repeat business. Emphasizing fast and convenient shopping will also appeal to busy market-goers, making the store a preferred choice.

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Jerry Calixton
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2 views1 page

Chapter 9

In the competitive City Public Market of General Santos City, attracting customers requires creativity and an understanding of their behavior. Strategies such as visually appealing displays, friendly customer service, and unique selling propositions like 'Budget Bundles' and 'Personalized Customer Service' can enhance customer experience and encourage repeat business. Emphasizing fast and convenient shopping will also appeal to busy market-goers, making the store a preferred choice.

Uploaded by

Jerry Calixton
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

JERRY S. CALIXTON JR.

In a highly competitive environment like the City Public Market in General Santos City, where
large stores such as TLG Store, WWA General Merchandise, and Unitop General Merchandise
dominate customer flow, attracting attention requires both creativity and a strong understanding
of customer behavior. One effective way to gain attention is through visual appeal and strategic
positioning. Our store should have a clean, well-organized display with bright signage and
clearly labeled products to make it easy and inviting for customers to browse. Friendly customer
service is also essential—greeting customers warmly and offering assistance can create a
positive first impression that encourages them to stay longer and return in the future.

To stand out, we can apply several Unique Selling Propositions (USP). First, we can offer
“Budget Bundles” or Sulit Packages, where customers can buy multiple items at a discounted
price—this appeals strongly to budget-conscious shoppers in the market. Second, we can
highlight “Personalized Customer Service,” such as helping customers find alternatives within
their budget or giving small free items (like candies) for loyal buyers, which builds relationships
and trust. Third, we can promote “Fast and Convenient Shopping,” ensuring that products are
easy to locate and transactions are quick, which is attractive for busy market-goers. For
example, a customer buying household goods may choose our store over others because we
offer bundled discounts, assist them quickly, and provide a pleasant shopping experience.
These strategies not only attract customers but also encourage repeat business.

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