Step-by-step process MKT 2805: Assignment 1
Step 1: Create the target audience persona (do this manually)
Use the persona template given in class
Decide who your target person is (age, lifestyle, goals, interests,
problems)
Make sure the persona clearly matches the brand
Do not use ChatGPT at this stage
Step 2: Turn the persona into a short paragraph
Use the completed Excel persona
Rewrite the details into a short paragraph
This paragraph will help ChatGPT understand your target audience
You may use ChatGPT only to help rephrase, not to create the persona
Step 3: Prepare your ChatGPT prompt
Copy the persona paragraph into ChatGPT
Clearly say you need a Facebook post
Mention the word limit (80 words)
Clearly choose one 4E+ tactic (Educate, Excite, Experience, Engage, or
Emotion)
Ask for a clear message, a CTA, and a website link
Step 4: Create the draft Facebook post using ChatGPT
Generate one draft post
Make sure the chosen 4E+ tactic is clear in the post
Take a screenshot of the ChatGPT output
Save the screenshot for submission
Step 5: Check the draft using the Effective Content Marketing
Checklist
Compare the draft with the checklist
Look for weak areas (unclear message, weak CTA, boring tone, poor
engagement)
Remember: ChatGPT’s version is not the final version
Step 6: Improve the post by yourself
Edit and rewrite the post using your own ideas
Make it clearer, more engaging, and more professional
Improve the CTA and language
Make sure it suits your target persona
Keep track of what you changed and why
Step 7: Get your evidence ready
Keep the ChatGPT draft screenshot
Write the final caption text (80 words)
Take a screenshot of the published Facebook post
Check hashtags, disclaimer, and student details are included
Step 8: Write the reflection (550 words) – very important
Explain how you improved the ChatGPT draft and why
Explain what prompts you used in ChatGPT and why
Show how your prompts match the Effective Content Marketing
Checklist
Discuss the Advantages and disadvantates sides of using ChatGPT
Clearly explain how and why you improved the content
Step 9: Support your reflection with references
Use good academic or marketing sources
Explain why your changes are correct using theory
Use APA 7 referencing
Include ChatGPT as a reference
Do not write only personal opinions (this is a common mistake)
Step 10: Create an ai Video
Video length: 20–30 seconds
Video must promote the same brand and message
If the video is AI-generated, clearly say this in the transcript
Save the video file for submission
Step 11: Publish the final post using Hootsuite
Go to Hootsuite → Create → Post
Publish on “The Digital Marketing Crew” Facebook page
Upload the final caption and video together
Take a screenshot after posting
Step 11: Social Media Report Analysis
a) Understand what you are analysing
You are analysing The Digital Marketing Mastery ECUSL Facebook page
You are not analysing the real brand’s social media page
Use the attached Hootsuite analytics report only
b) What to include in the analysis
Write 750 words (excluding tables, screenshots, references)
Compare 12 months vs previous 12 months performance
Take screenshots from the Hootsuite report
Explain 4–5 key sections of the report in detail
c) Key findings and recommendations
Identify three key findings from the data
Identify top-performing posts and explain:
o Why they performed well
o What content features made them successful
Make three to four clear recommendations for future content
Use the Effective Content Marketing Checklist to support recommendations
Step 12: Submit your assignment
Submit one MS Word file with all screenshots, reflection, and analysis
Submit the video file separately on Canvas
Rebrick
What the
Rubric How to Score High Common Mistakes
Marker Is
Criterion (HD / D) (Lower Marks)
Looking For
Clear use of marketing
How creative, theory; obvious use of
Application Weak creativity;
professional, one 4E+ tactic;
of creativity unclear 4E+ tactic;
and theory- professional, well-
and content looks rushed
based your designed post;
knowledge or basic; poor design
social media industry-level quality;
(15 marks) or structure
content is correct CTA, hashtags,
and disclaimer
Developme One clear central
Message is vague or
nt of How clear and message; consistent
confusing; too many
communicat effective your and fluent writing;
ideas; tone does not
ion and main message tone suits the
suit audience or
messaging is audience; format suits
platform
(10 marks) Facebook
ChatGPT used for draft Copy-paste from
Use of How well you only; clear evidence of ChatGPT; weak or
technology: use digital tools improvements; correct missing analytics
ChatGPT, for content use of Hootsuite for explanation; poor or no
Hootsuite & creation, posting; strong screenshots;
Analysis (15 publishing, and analytics explanation describing data
marks) analysis with screenshots; without explaining
clear critical thinking meaning
Research How well Strong academic Opinions without
knowledge research is used sources; clear references; weak APA
and critique to justify explanation of why referencing; explaining
(10 marks) decisions and content was improved; what was done but not
analysis theory linked to why
practice; clear
explanation of refining
ChatGPT content
before publishing