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START UPS Roopkiran

The document discusses the concept of 'survival of the fittest' in business, emphasizing the importance of adaptability and product-market fit. It highlights the need to identify consumer problems and create niche solutions that resonate emotionally with consumers. The case study of Biscoff illustrates how targeted strategies can lead to successful market penetration and consumer engagement without heavy advertising.

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roopkiran855
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8 views7 pages

START UPS Roopkiran

The document discusses the concept of 'survival of the fittest' in business, emphasizing the importance of adaptability and product-market fit. It highlights the need to identify consumer problems and create niche solutions that resonate emotionally with consumers. The case study of Biscoff illustrates how targeted strategies can lead to successful market penetration and consumer engagement without heavy advertising.

Uploaded by

roopkiran855
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

“Survival of the fittest”

Survival of the fittest?



• Here, fitness means the “ability to adapt”
• Product-market fit is the “natural selection”
• Execution beats ideas

CONSUMER PROBLEMS
• Identify them via surveys, observations and behavioural
pattern
• It should be a recurring problem
Finding problem
within the already
find a niche solution
existing solution and
solving it
Solution
Make the consumer
make it a niche one feel that the product
is “made for them”

Personal and
emotional connect

• The product (solution) should be addictive


• Biggest mistake to avoid: making something that nobody wants
Understanding consumer
behaviour

Problem identified:
• Biscoff was seen as a premium, expensive biscuit
• Mass Indian consumers couldn’t try it easily
Smart solution:
• Introduced a Rs. 10 entry-level pack
• Reduced risk for first-time users
• Maintained premium brand perception
Target Consumer:
• Curious, online-influenced consumers
• First- time testers
• Price-sensitive but aspiration-driven users
Result:
• Massive trial generation
• Word-of-mouth marketing
• Habit formation without heavy advertising
Target Consumer Group

• Group which is active online
• Gets influenced easily
• Early adopters
• Open to try new solutions

Low Resource Input


• MVP approach
• Manual processes before automation
• Revenue before scale
Feedback Loop &
Iteration

 Continuous feedback from early users should guide product
improvements and pivots

Role:
• Track what works
• Kill what doesn’t
• Improve continuously
Metrics:
• Saves
• Shares
• Comments
• DMs

 ADAPTABILITY IS PROMINENT
THANK YOU

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