OUTLINE
A. GENERAL INTRODUCTION ABOUT THE COMPANY
1. INTRODUCTION
Trade name: LVMH (Moët Hennessy Louis Vuitton)
World leader in high - quality products
LVMH (Moët Hennessy Louis Vuitton) is a French international luxury goods conglomerate. The
group owns many world-famous high-end fashion and beauty brands.
2. INFORMATION
Founded: 1987
Beginning with the 1987 merger between Moët-Hennessy and Louis Vuitton, LVMH is today the
world's number one luxury goods group.
Industry: Luxury products
Head office: Paris, French
B. VISION, MISSION, CORE VALUES
1. VISION
A family-run group, LVMH strives to ensure the long-term development of each of its Maisons in keeping
with their identity, their heritage and their expertise.
(maison is a French word that translates to 'house' or 'home' in English, and it signifies a dwelling or place
of residence.)
2. MISSION
All LVMH Maisons craft products and services that strive for excellence and meet the highest ethical, social
and environmental standards.
3. CORE VALUES
LVMH's long-term performance is based on four fundamental values defined by Bernard Arnault and
shared by everyone in the Group.
Be creative and innovative
Deliver excellence
Cultivate an entrepreneurial spirit
Be committed to positive impact
C. PRODUCTS AND SERVICES
LVMH BRANDS
Fashion: Louis Vuitton, Dior, Céline, Givenchy, Fendi,…
Perfume and cosmetics: Perfums Christian Dior, Guerlain, Make Up for Ever,..
Watches and jewelry: Hublot, BVLGARI, Tiffany & Co,…
Distribution stores: Sephora,…
Alcohol: Hennessy, Moët & Chandon, Ardbeg, Belvedere
D. COMPETITIVENESS
1. STAFF & MANAGEMENT
Owners:
- Christian Dior SE and the Arnault family (48.6% of shares, 64.33% of votes)
- Public float (51.4% of shares; 2023)
Key people:
- Bernard Arnault (chairman and CEO)
- Stéphane Bianchi (Group Managing Director)
- Antoine Arnault (Director; CEO of Christian Dior SE)
- Delphine Arnault (Director; CEO of Christian Dior Couture
Employees: 215.000
2. REVENUE & PROFIT
Revenue: €84.7 billion (2024)
Operating income: €18.9 billion (2024)
3. CASE STUDY
The deal: LVMH to Complete Acquisition of Tiffany & Co. in January 2021
Benefits for LVMH:
Doubles Jewelry Market Share, Outpaces Rivals
Expands Luxury Brand Portfolio
Benefits for Tiffany:
Record Sales and Profits Under LVMH Management
Increases Global Investment Appeal
E. CORPORATE SOCIAL RESPONSIBILITY
1. Social
LVMH's social responsibility strategy is long-term and puts men and women at the core of its initiatives.
It is structured around a global road map.
- Over 5,300 junior high school students benefited from the “Excellent !” program, vastly
exceeding the target set.
- 73% of people graduating from the IME joined one of the Group’s Maisons or their partners.
2. Environmental
Committed to positive impact, LVMH actively supports social, environmental and cultural
initiatives with a long-term vision, in order to make a lasting ...
- 290,230 meters of recycled
- 7,224 metric tons of virgin-fossil-based plastic used in customer packaging
- 41% of recycled materials in costumer packaging (glass and plastic)
F. CONCLUSION
Affirming LVMH’s position:
LVMH, with its unique multi-brand management and commitment to quality, will be more and more
successful.