MICE management is one of the professional courses included in the curriculum for tourism and hospitality programs,
even to some other business management-related programs to become more equipped with planning and organizing
events and other relative activities.
Manila – is acknowledge as one of the “Convention Cities "of the world.
PICC – Philippine International Convention Center- is known as a venue for local and international events.
MICE stands for meetings, incentives, conferences, and exhibitions that involve attendees who share a common interest
and gather at a particular place or venue.
IMPORTANCE OF THE MICE INDUSTRY
1. Contribute to employment and income;
2. Helps a company build its client base;
3. Increases foreign exchange earnings;
4. Brings new ideas and knowledge; and
5. Puts an end to the seasonality of a tourist destination
KEY PLAYERS OF THE MICE INDUSTRY
1. Convention and Visitors Agency
2. Associations Organizations
3. Corporations or Companies
4. Event Planners
5. Exhibition Organizers
6. Event Locations
7. Accommodations Facilities
8. Specialized Service Providers
Meeting are normally held in locations where participants are grouped to address somethings related to organizations.
In hotels, corporate meetings are done for any of the following purposes:
1. Strategic planning 2. Product and service 3. New initiative
planning announcement
4. Brainstorming 5. Expectation setting 6. Corporate training
Incentive travels refers to those given to employees as a reward for an excellent performance.
Organizations implement incentivizing their employees to be able to:
1. Motivate all employees to perform well; 2. Retain top performers;
3. Improve organizational working 4. Recognize good performers
culture/habits
Conventions are normally done by organizations whose purpose is to gather individuals in a big event.
Organizations such as the AAHRMEI, COHREP and UFTE hold national conventions annually in different
convention facilities.
In the Philippines, the following are some of the facilities where clients hold their conventions and other
big events:
1. Philippine International Convention 4. Cebu Trade Hall
Center 5. World Trade Center Manila
2. Baguio Convention Center 6. Mega trade Hall
3. SMX Convention Center 7. Cebu International Convention Center
Exhibitions include trade shows where an organization can promote its products and services to the
public
Personal and special events, some require the service of professional event planners and organizers to
make sure that these are well-planned and successfully exhibit
1. Wedding 5. Graduation Parties
2. Birthday/Debut 6. Reunions
3. Baptism 7. Surprise Events
4. Wedding Anniversaries
Event Management
is the process of planning, organizing, and executing events. It encompasses a wide range of activities,
from corporate meetings and conferences to weddings and festivals.
The key components of event management
Planning: Budgeting: Venue Selection: Vendor
Identifying the Estimating costs Choosing an Management:
concept, purpose, and managing appropriate Coordinating with
and requirements finances to ensure location based on suppliers, such as
of the event. the event stays the event's needs catering, audio-
within budget. and audience. visual services, and
decorators.
Marketing: Promoting the Execution: Implementing Evaluation: Assessing the
event to target audiences logistics on the event day, success of the event through
using various channels like ensuring everything runs feedback and performance
social media, email, and smoothly. metrics.
traditional advertising.
Categories of Events
Corporate Events: Conferences, meetings, Social Events: Weddings, parties, and family
product launches, and team-building activities. gatherings.
Festivals and Concerts: Music and cultural Trade Shows and Expos: Events focused on
events that attract large crowds. showcasing products and services to potential
clients.
Your Role as a Manager
Leadership: Leading teams Communication: Serving as Problem-Solving: Addressing
and guiding them in the the main point of contact challenges that arise before
planning and execution between clients, vendors, and during the event.
phases. and team members.
Creativity: Developing Logistics Coordination: Networking: Building
unique concepts that make Overseeing the details to relationships with vendors,
events memorable. ensure timelines and sponsors, and stakeholders
deliveries meet expectations. to enhance future
opportunities.
Skills Required
Organizational Skills: Managing multiple tasks and timelines efficiently.
Attention to Detail: Ensuring nothing is overlooked in the planning process.
Budget Management: Understanding financial constraints and maximizing resources.
Interpersonal Skills: Working effectively with diverse groups of people.
Flexibility: Adapting to changing circumstances and unexpected challenges.