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Writing Task Two

The document discusses the purpose of advertising, arguing that it primarily serves to inform consumers about products that meet existing needs rather than promoting unnecessary consumption. It highlights that advertising can enhance purchase security and redistributes sales among sellers for stable products. Ultimately, the author partially disagrees with the notion that advertising solely aims to increase sales of non-essential items.

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caonguyen6645
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3 views2 pages

Writing Task Two

The document discusses the purpose of advertising, arguing that it primarily serves to inform consumers about products that meet existing needs rather than promoting unnecessary consumption. It highlights that advertising can enhance purchase security and redistributes sales among sellers for stable products. Ultimately, the author partially disagrees with the notion that advertising solely aims to increase sales of non-essential items.

Uploaded by

caonguyen6645
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Task 2: the main purpose of advertising is to increase the sales of products that

people don’t really need.

To what extent do you agree or disagree?

Opening: some people suggest that increasing the sales of products that consumers
do not need is the primary purpose of advertising. -> some people suggest that
boosting the consumption of products that people do not have a clear demand for is
the primary objective of advertising. Personally, I partly/totally agree/disagree with
this thinking due to some reasons that are explained in this essay.

First and foremost, advertising actually helps provide a more secured purchase of
products rather than making shopping riskier. Through advertisements, consumers
can discover a wide range of options for only one single product they want to
purchase as well as being able to acquire information about warranting or refund
policies. This helps people improve the chance that products can satisfy their needs,
which means that advertising is not merely about boosting the sales of unnecessary
products.

For stable products, such as household items or personal care accessories, the
demand for them remains stable and only correlates with the total population rather
than other factors. As a result, advertising only re-distributes the sales among each
seller rather than boosting the overall consumption.

Advertising serves the main purpose of providing customers with information about
products that can potentially satisfy an already-existed need rather than creating a
novel one. For instance, the demand for clothing remains constant; however, a
persuasive advertising campaign may speed up the purchase and remove customer’s
hesitation. As a result, it is not accurate to state that advertising leads to
unnecessary .

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