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Developing Communication Strategy

The document outlines the key factors in developing an effective communication strategy, which includes setting clear objectives, identifying the target audience, crafting a compelling message, and considering the context of communication. It emphasizes the importance of using appropriate tools and resources, as well as evaluating the impact of communication efforts. The goal is to ensure that communication aligns with individual or organizational objectives and resonates with the audience.

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2 views11 pages

Developing Communication Strategy

The document outlines the key factors in developing an effective communication strategy, which includes setting clear objectives, identifying the target audience, crafting a compelling message, and considering the context of communication. It emphasizes the importance of using appropriate tools and resources, as well as evaluating the impact of communication efforts. The goal is to ensure that communication aligns with individual or organizational objectives and resonates with the audience.

Uploaded by

marillapaolene109
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

PURPOSIVE COMMUNICATION

FACTORS IN
DEVELOPING
COMMUNICATION
STRATEGY
REPORTERS:
PAOLENE MARILLA
JOHAINAH MANGIGIN
COMMUNICATION STRATEGY

a plan that outlines how an organization or


individual will communicate with its target
audience.

It is designed to help people to communicate


effectively and accomplish individual or
organizational objectives.
FACTORS TO CONSIDER IN DEVELOPING
COMMUNICATION STRATEGY

Objective
Communication strategy should be aligned closely to your
individual or organizational plan.

If presenting on your own, you should clarify your


objectives; if speaking for and in behalf of an organization,
you should look at your organization’s vision, mission, and
goals.

It should be specific and achievable.


Example:

Vague
-I want to collect some donations in this meeting.
-I want to get my manager’s support for my idea.

Specific
-I want to collect at least P500 from each person in this meeting.
-I want my manager to give me one day per week and the help of a
secretary to develop my idea.
Audience\s
Identify your target audience whom you need to communicate with
to achieve your personal or organizational goal or objectives.
Questions to ask:
a) Who are the key audience members?
b) How much do they know?
c) What do they want to know?
d) What are their personal preferences?
e) Which demographic characteristics are
significant?
f) What size is the group?
g) What are the audience attitude?
Message

Communication is all about storytelling; thus,


always use an interesting narrative, human interest
stories, and imagery.
Context
in communication it is the set of factors that affect
how messages are sent and received.

it can be physical, such as the location, noise, and


weather of the communication setting.

it can also be relational, such as the roles,


expectations, and emotions of the communicators.

influences the choice of language, tone, and


nonverbal cues in communication.
Tools and Activities
Identify the most appropriate tools to be used in
communicating the messages to the audience.
Examples:
Table/chart Visual Aids

Graph

Diagram
Resouces and time
Ensure the availability of the resources and set the
expected timescale for your communication strategy.

Remember to check if the equipment that you will use are


ready and working.

Be mindful of the time allotted for you.


Evaluation

It involves measuring the impact of the


communication activities and collecting feedback.

It helps communication professionals assess the


effectives of their efforts and in relation to
organizational objectives.
THANKYOU FOR LISTENING!

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