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Customer Behavior Research on Shree Cement

The document provides details of a student's proposed research thesis on assessing customer behavior towards Shree Cement. The student aims to analyze customer behavior for Shree Cement versus other cement brands. The introduction discusses the growth of the cement industry in India. The research scope is understanding consumer behavior and evaluating Shree Cement's strengths, weaknesses, opportunities and threats. Primary and secondary data will be collected through questionnaires and existing sources. The justification for the topic is the construction boom in India and opportunity to understand customer satisfaction and threats facing Shree Cement.

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Robby Sharma
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17 views3 pages

Customer Behavior Research on Shree Cement

The document provides details of a student's proposed research thesis on assessing customer behavior towards Shree Cement. The student aims to analyze customer behavior for Shree Cement versus other cement brands. The introduction discusses the growth of the cement industry in India. The research scope is understanding consumer behavior and evaluating Shree Cement's strengths, weaknesses, opportunities and threats. Primary and secondary data will be collected through questionnaires and existing sources. The justification for the topic is the construction boom in India and opportunity to understand customer satisfaction and threats facing Shree Cement.

Uploaded by

Robby Sharma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Synopsis

Details of the student NameBatchSpecializationPhone no. EmailRohit k sharma Isbe/ fw/ 2010-12 Marketing +91-9261129914
[Link]@[Link]

Desired area of research-

Assess The Customer Behaviour towards shree cement

Title of the thesisAssess the customer behavior towards shree cement amongst various cement brands

HypothesisThe objective of the thesis is to analyze the customer behaviour towards shree cement and to recommend various possible improvements in marketing mix

Introduction to the area of research-

Due to boom in housing sector, development of states in terms of bridges, national highways, and other infrastructure, increase in shopping malls, the cement industry is progressing very fast. The production capacity has been ramped up and many top cement companies of the world are finding it lucrative to invest in this sector. Shree cement faced the competition amongst various cement brands and created their own sustainable competitive advantage to achieve the good market share. The company has been using various marketing activities to enhance the sales and create a sustainable competitive advantage. The challenge of the shree cement is to find out the better way to beat the competition to achieve good market share.

Scope of the researchThe focus of the research is to understand the consumers behviour towards shree cement. To understand the strength opportunity weekness and threatss of shree cement.

Research methodologyTwo kinds of data which has been gathered and used for carrying out this research are Primary data Secondary data

Secondary Data will be gathered to gain better understanding of the topic. It will be collected from journals, magazines, text books and online resources. Primary Data would be collected through a questionnaire.

Justification for choosing a particular research proposalI have chosen this topic for compeletion of my thesis project due to boom in housing sector and construction sector. In Indian market demand is more than its production. This provides a considerable opportunity for the producers and the investors and employement alike. the company has been serving the valuable customers for long past years. I want to find out the strength and weekness and opportunity & threats to the shree cement.

In this research I would be figuring out the upcoming threats of the shree cemente which affects the customer satisfaction. Summer training topic MARKETING RESEARCH & ANALYSIS IN HOSPITALS REGARDING MATTRESS. In this project I studied the level of prospect customers of companys product & The Need of security in Public & Private sector. After This Project I observed the godrej mattress position in jaipur. Godrej is a big company but its new product marketing advertising are weak. Godrej turnover crosses 2.5 billion dollars at present. Godrej as such an integral part of India like the bhangara or the kurta. Godrej give surprise that 20% of his business is done out of the country. It has been satisfying the indian customers for long past years. I studied some issues of the topic To know the reach of the Godrej Mattress in different private organizations, institution, govt. ,homes etc and found out who is their competitor and who is the market leader etc.

Name of the external guideName of the guide- mr rakesh motwani Qualification DesignationMBA marketing manager

Thank You

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