SEO Course Module
Mastering Search Engine Optimization Course Introduction
➔ Overview of SEO
➔ Importance of SEO in the present digital era
➔ Course objectives and outcomes
➔ SEO with Freelancing
➔ International Remote Job with SEO
➔ Local Job with SEO
➔ Affiliate Marketing with SEO
➔ Blogging with Mastering SEO
➔ Understanding & adapting to algorithm updates
Module 1: SEO
➔ SEO Fundamentals
➔ Understanding Search Engines
➔ How search engines work: Crawling, Indexing, and Ranking
➔ Introduction to SERPs (Search Engine Results Pages)
Types of SEO:
➔ On-Page,
➔ Off-Page, and
➔ Technical SEO
Module 2: Keywords
➔ Keyword Research Fundamentals
➔ Importance of keyword research in SEO
➔ Different Types of keywords
➔ Client's requirements for Keyword research
➔ Long-tail Keywords
➔ Short-tail Keywords
➔ KGR & LSI Keywords
➔ Semantic Keywords
➔ Keywords Mapping
➔ Keywords Cannibalization
➔ Boost up Semantic Keywords
➔ Understanding keyword intent
➔ Analyzing and selecting the right keywords for your strategy
➔ Free and Paid Keyword research with tools.
The Ultimate Goal
➔ Fiverr Gig ideas about Keywords.
➔ Upwork Project ideas about Keywords.
Module 3: On-Page SEO & Optimization for WordPress | Shopify
➔ Why On-Page SEO
➔ SEO-Friendly URL Optimizations
➔ Meta Tags and Meta Descriptions Optimization
➔ Header Tag (H1-H6) Optimizations
➔ Image SEO Optimizations
➔ Fix Alt Text issues
➔ What is a Page on a website?
➔ What is a Post on a Website?
➔ What is the Category?
➔ Post & SEO with Publishing
➔ Home Page SEO
➔ The Role of Content Optimization in SEO
➔ Internal and External linking strategies
➔ On-Page Keywords Optimizations
➔ Live Questions Answering for On-Page SEO
➔ On-Page Report Sheet Management for International Clients
The Ultimate Goal
➔ Fiverr Gig ideas about On-Page SEO
➔ Upwork Project ideas about On-Page SEO
➔ LinkedIn Account Optimization to Get Client Permanently
Module 4: Technical SEO for
➔ WordPress
➔ Shopify
➔ Wix
➔ Squarespace
➔ Webflow
What is Technical SEO
➔ Google Search Console (GSC) Setup
➔ Google Analytics 4 (GA4) Setup
➔ Crawling
➔ Indexing
➔ [Link]
➔ Sitemap Optimizations
➔ OG (Open Graph)
➔ Breadcrumbs
➔ Schema Markup
➔ URL Canonicalization
➔ Website speed and performance optimization
➔ Mobile responsive Optimization
➔ Secure Sockets Layer (SSL) and website security
➔ Live Questions Answering for On-Page SEO
➔ Measuring and analyzing Technical SEO performance
➔ Adjusting strategies based on analytics insights
➔ Technical SEO Report Sheet Management for International Client
Module 5: Off-Page SEO
➔ Off-page SEO and link-building
➔ Anchor Text Planning
➔ Guest Post Backlinks
➔ Link Exchange Metrics
➔ Blogger Outreach methods
➔ Profile Backlinks
➔ Local Citations Building
➔ Web 2.0
➔ Blog & Article Submissions
➔ Backlinks Plan for Google Rankings.
➔ Building a backlink strategy
➔ Social media's impact on SEO
➔ Local SEO and its importance
➔ Strategies for improving domain authority
Module: 6 (Audit Phase)
➔ Website SEO Audit
➔ On-Page SEO Audit
➔ Technical SEO Audit
➔ Backlinks Audit
➔ Competitor Analysis
➔ Complete Website Audit & Action Plan 2024
Glossary by Hridoy Chowdhury for the 24th Batch
➔ Ranking Plan for a Client
➔ SEO Jobs Preparations
➔ Complete Local SEO
➔ E-Commerce SEO
➔ Passive income formulas for a lifetime.
➔ Hidden techniques for getting a Permanent Client in 3 months
➔ SEO Reporting
➔ SEO Success Blueprint
➔ Current Work Samples to get 1st SEO Job
➔ 1000+ Backlinks Resources
➔ Lifetime Support from a Dedicated Support Team.
Google Business Profile (GBP)
Objective:
Introduce the purpose and benefits of Google Business Profile.
Why It Matters:
Explain how it can help businesses improve their visibility on Google, including Google
Search and Maps.
Module 1: Setting Up Your Google Business Profile
➔ Creating an Account: Step-by-step guide on creating a Google Business Profile.
➔ Verification Process: Detailed explanation of how to verify your business.
Module 2: Optimizing Your Profile
➔ Selecting Business Categories: How to choose the right categories for your
business.
Module 3: Engaging with Customers
➔ Managing Reviews: Strategies for responding to reviews.
➔ Using Messaging: How to communicate directly with customers through your
profile.
➔ Posts and Updates: Best practices for posting updates, offers, and events.
Module 4: Insights and Performance
➔ Understanding Insights: How to analyze the performance of your profile.
➔ Actionable Metrics: Identifying key metrics to focus on for improvement.
Module 5: Advanced Features
➔ Booking and Appointments: Integrating booking options into your profile.
➔ Q&A Section: How to manage and respond to customer questions.
➔ Google Ads Integration: Basics of promoting your business profile with Google
Ads.