Mohammad Hayat Assignment: Managerial Policy

Weekend Sir, Aftab Abdulwahab

SM13-EX-0072 September 20, 2014

_________________________________________________________________

Mission and Vision Statements

Mission and vision statements are the words leaders use to explain an organization's
purpose and direction. When expressed clearly and concisely, they can motivate your
team, or the organization as a whole, with an inspiring vision of the future.

Purpose
Mission statements and vision statements do distinctly different jobs.
Mission statements define the organization's purpose and primary objectives. These
statements are set in the present tense, and they explain why you exist as a business,
both to members of the organization and to people outside it. Mission statements tend
to be short, clear and powerful.
Vision statements also define your organization's purpose, but they focus on its goals
and aspirations. These statements are designed to be uplifting and inspiring. They're
also timeless: even if the organization changes its strategy, the vision statement can
often stay the same.

Application
Usually, people write mission statements and vision statements for an organization, or
for an organizational unit or a team. You can also create mission and vision statements
to define the goals of long-term projects or initiatives.

Mission and Vision Statement Examples

Some examples of mission statements are shown below:
 Bristol-Myers Squibb Company (pharmaceuticals) – "To discover, develop, and
deliver innovative medicines that help patients prevail over serious diseases."
 ConocoPhillips (gas/energy) – "Our mission is to power civilization."
 Walgreens (drugstores) – "To be the most trusted, convenient multichannel
provider and advisor of innovative pharmacy, health and wellness solutions, and
consumer goods and services in communities across America."
 Nike (athletics) – "To bring inspiration and innovation to every athlete in the
world."
 The Dow Chemical Company (chemicals) – "To passionately create innovation
for our stakeholders at the intersection of chemistry, biology and physics."
Some examples of vision statements are shown below:
 Amazon (online retail) – "Our vision is to be earth's most customer-centric
company where customers can find and discover anything they might want to buy
online… at the lowest possible prices."
 PepsiCo (retail) – "Our vision is put into action through programs and a focus on
environmental stewardship, activities to benefit society, and a commitment to build
shareholder value by making PepsiCo a truly sustainable company."
 Amnesty International (nonprofit) – "Our vision is of a world in which every
person – regardless of race, religion, ethnicity, sexual orientation, or gender
identity – enjoys all of the human rights enshrined in the Universal Declaration of
Human Rights and other internationally recognized human rights standards."
 Ikea (retail) – "To create a better everyday life for the many people."
 The American Society for the Prevention of Cruelty to Animals (ASPCA)
(nonprofit) – "The vision of the ASPCA is that the United States is a humane
community in which all animals are treated with respect and kindness."

Online Retailer
“We intend to provide our customers with the best online shopping experience from
beginning to end, with a smart, searchable website, easy-to-follow instructions, clear
and secure payment methods, and fast, quality delivery.”

From this statement example, you can clearly tell that this company is an online retailer.
You can also tell they have put thought into the statement by making a list of goals.
They don't simply say that they want to be “the best” online shopping site – they give a
list of ways in which they intend to do that. This is a quality vision statement because it
outlines the specific future they intend to create for themselves, but it doesn't give
specific steps on how they will do it (better saved for a mission statement).

Hair Salon
“Our salon will change the way you think about a haircut. Full service comfort, friendly
staff, a relaxing atmosphere, and the best prices in town give you an experience that will
leave you glowing both inside and out.”

Once again, it's clear from this vision statement what type of business is behind it. It's
also a good, clear list of goals, without being too [Link] paints an overall picture of a
pleasant, successful business that the company hopes to become, and since the vision
statement isn't just a vision of your future – it's also a vision you're presenting to your
customers about who you are – it's important that it do just that.
Apple Computer
"We believe that we are on the face of the earth to make great products and that's not
changing. We are constantly focusing on innovating. We believe in the simple not the
complex. We believe that we need to own and control the primary technologies behind
the products that we make, and participate only in markets where we can make a
significant contribution. We believe in saying no to thousands of projects, so that we can
really focus on the few that are truly important and meaningful to us. We believe in deep
collaboration and cross-pollination of our groups, which allow us to innovate in a way
that others cannot. And frankly, we don't settle for anything less than excellence in
every group in the company, and we have the self-honesty to admit when we're wrong
and the courage to change. And I think regardless of who is in what job those values
are so embedded in this company that Apple will do extremely well."- Tim Cook, CEO of
Apple Computer

Tip:
These mission and vision statements are concise, focused and inspiring. Do everything
you can to make your statements similarly succinct – long, rambling statements can
show that managers haven't made tough-but-necessary decisions.

How to Create a Mission Statement

To develop your mission statement, follow the steps below.

Step 1: Develop Your Winning Idea

First, identify your organization's "winning idea," or unique selling proposition (USP).
This is the idea or approach that makes your organization stand out from its
competitors, and it is the reason that customers come to you and not your competitors.
Tip:
Developing a "winning idea" is a core goal of business strategy , and it can take a lot
of effort to find, shape, test, and refine it. To start, see our articles onUSP
Analysis , SWOT Analysis and Core Competence Analysis .

Step 2: Clarify Your Goal

Next, make a short list of the most important measures of success for this idea.
For instance, if your winning idea is to create cutting-edge products in a particular
industry, how will you know when you've accomplished this goal? If your idea is to
provide excellent customer service in an area, what key performance indicator will let
you know that your customers are truly satisfied?
You don't have to include exact figures here, but it's important to have a general idea of
what success looks like, so that you know when you've achieved it.
Combine your winning idea and success measures into a general, but
measurablegoal . Refine the words until you have a concise mission statement that
expresses your ideas, measures and a desired result.
Keep this statement in the present tense, and make sure it is short, simple , clear, and
free of jargon . Yes, the language needs to be inspiring, but don't include adjectives
just so it "sounds better."

Example 1
Take the example of a produce store, "Farm Fresh Produce", whose winning idea is
"providing farm freshness." The owner identifies two key measures of her success:
freshness and customer satisfaction. She creates the following mission statement,
which combines the winning idea and her measures of success:
"To be the number one produce store in Main Town by selling the highest quality,
freshest farm produce directly from farm to customer, with high customer satisfaction."

Example 2
Carl has just become the leader of a new team. The team will focus on one key project:
streamlining the organization's internal databases, so that the entire system runs
smoothly and without problems.
With this in mind, Carl creates a mission statement to guide his team's understanding of
their purpose:
"Our team's goal is to streamline our organization's database management system
within 12 months. We will develop a new system that is easy to use, and reduces the
frequency of user errors."

How to Create a Vision Statement

Once you've created your mission statement, move on to your vision statement.

Step 1: Find the Human Value in Your Work

First, identify your organization's mission. Then uncover the real, human value in that
mission. For example, how does your organization improve people's lives? How do you
make the world a better place?
Our article on working with purpose has tips that you can use to find the deeper
meaning in what you do.

Step 2: Distill Into Values

Next, identify what you, your customers and other stakeholders value the most about
how your organization will achieve this mission. Distill these into values that your
organization has, or should have.
Some examples of values include excellence, integrity, teamwork, originality, equality,
honesty, freedom, service, and strength.
If you have a hard time identifying your organization's values, talk to your colleagues
and team members. What values do they think the organization stands for, or that it
should stand for?

Step 3: Combine Your Mission and Values

Combine your mission and values, and polish words until you have an inspiring vision
statement that will energize people, inside and outside your organization.
Your vision statement should be broad and timeless, and it should explain why the
people in your organization do what they do.

Example 1
The owner of Farm Fresh Produce examines what she, her customers and her
employees value about her mission.
The four most important values that she identifies are freshness, healthiness, tastiness,
and the "local-ness" of the produce. Here's the vision statement that she creates and
shares with employees, customers and farmers alike:
"We encourage the families of Main Town to live happier and healthier lives by providing
the freshest, tastiest, and most nutritious local produce: from local farms to your table in
under 24 hours."

Example 2
Carl looks at the values that are key to achieving this goal, and considers his team's
mission statement. He identifies several important values, such as challenge,
dependability and teamwork. He then creates a vision statement that combines his
team's mission and values:
"We will challenge our skills and abilities, and create a database system that's strong,
dependable and intuitive, allowing our colleagues to work quickly and effortlessly."

Key Points
Mission and vision statements are concise, inspiring statements that clearly
communicate the direction and values of an organization.
These statements can powerfully explain your intentions, and they can motivate your
team or organization to realize an inspiring vision of the future.
When writing your mission and vision statements, make sure that you understand your
organization's USP, or "winning idea." You'll also need to clarify your organization's
values, and distill them into statements that are concise, engaging and uplifting.
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Ufone GPRS/EDGE Settings for Android Phones

by Haris Nadeem on September 3, 2010
in Android Tips & Tricks

So, we have the GPRS/EDGE settings for Mobilink, Telenor and Zong. Only two left,
Ufone and Warid. Let’s go with Ufone first.
Ufone GPRS/EDGE settings were sent to me, thanks to my friend, Faizan Ul Ahmad
Khan!
Follow the steps below to get GPRS/EDGE working on your Android phone!
1. Go to Settings > Wireless & networks > Mobile networks >Access Point Names.
2. Press the ‘Menu’ key and select “New APN”.
3. Now use the following settings:
Name: Ufone Internet (anything you like)
APN: [Link]
MCC: 410 (should be there by default)
MNC: 01 (use whatever is there by default)
4. You can leave all the other fields blank as they are and save these settings.
Tags: android, edge settings, gprs settings, ufone, ufone android

3G Frequency – ?

You must add both of the below APNs separately to get internet and MMS.

Name: Ufone Internet

APN: [Link] (or [Link] for prepaid plans)
Proxy:
Port:
Username:
Password:
Server:
MMSC:
MMS Proxy:
MMS Port:
MCC:
MNC:
Authentication Type:
APN Type: default
APN Protocol:
APN Roaming Protocol:

Name: Ufone MMS

APN: [Link] (or [Link] for prepaid plans)
Proxy:
Port:
Username:
Password:
Server:
MMSC: [Link]
MMS Proxy: [Link]
MMS Port: 8080
MCC:
MNC:
Authentication Type:
APN Type: mms
APN Protocol:
APN Roaming Protocol: