Text Analytics

Description
This course focuses on extracting meaningful insights from unstructured textual data using
Natural Language Processing and machine learning techniques for real-world business and
social applications.

Prerequisites
Students should have basic knowledge of:
 Python programming
 Basic statistics
 Fundamentals of machine learning
 Data preprocessing concepts
 Basic understanding of NLP
 Knowledge of information retrieval

Learning Path
 Text preprocessing and tokenization
 Feature extraction (TF-IDF, embeddings)
 Text classification techniques
 Sentiment analysis methods
 Topic modelling concepts
 Named entity recognition
 Information retrieval systems
 Text summarization basics
 Model evaluation metrics
 End-to-end text analytics mini-project
1. Customer Sentiment Analysis for E-Commerce Platforms
Problem Statement:
E-commerce companies receive massive volumes of customer reviews and feedback
daily. Manual analysis is impractical and delays actionable insights, affecting
customer satisfaction and business decisions.
Text Analytics Solution:
Customer reviews are collected and processed using text analytics pipelines.
Sentiment analysis models classify feedback into positive, negative, and neutral
categories. The insights are integrated into dashboards to support business teams in
improving products and services.
AI/ML Techniques Applied:
Natural Language Processing, sentiment classification, and supervised learning.

2. Fake News Detection System

Problem Statement:
The rapid spread of misinformation on social media platforms influences public
opinion and causes social harm. Manual verification of news content is slow and
cannot scale to large data volumes.
Text Analytics Solution:
News articles and social media posts are analyzed using text classification models to
identify misleading or fake content. The system automatically flags suspicious
information for further verification, helping platforms reduce the spread of
misinformation.
AI/ML Techniques Applied:
Text classification, feature extraction, and supervised learning models.
3. Resume Screening and Candidate Shortlisting
Problem Statement:
Recruiters receive thousands of resumes for a single job opening, making manual
screening time-consuming and inconsistent. Important candidate skills may be
overlooked due to human limitations.
Text Analytics Solution:
Resumes are processed using NLP techniques to extract skills, experience, and
qualifications. Machine learning models rank candidates based on job description
relevance. The automated screening system accelerates recruitment and improves
shortlisting accuracy.
AI/ML Techniques Applied:
Named entity recognition, text similarity, and classification models.

4. Chatbot Intent Classification for Customer Support

Problem Statement:
Customer support centers handle large volumes of text-based queries. Manual routing
of queries to appropriate departments leads to delayed responses and poor customer
experience.
Text Analytics Solution:
Incoming customer messages are analyzed using intent classification models to
identify user needs. Queries are automatically routed to relevant support workflows or
automated chatbot responses, improving response time and service efficiency.
AI/ML Techniques Applied:
Intent classification, NLP pipelines, and supervised learning models.
5. Product Review Mining for Quality Improvement
Problem Statement:
Manufacturers struggle to analyze large volumes of product reviews to identify
recurring issues and improvement areas. Manual review analysis is slow and often
subjective.
Text Analytics Solution:
Product reviews are processed using topic modeling and sentiment analysis to extract
common themes and pain points. The insights help companies prioritize product
improvements and quality enhancements.
AI/ML Techniques Applied:
Topic modeling, sentiment analysis, and text clustering techniques.

6. Social Media Trend Analysis System

Problem Statement:
Brands and organizations need to monitor emerging trends and public opinion on
social media. Traditional monitoring tools cannot effectively analyze unstructured text
at scale.
Text Analytics Solution:
Social media posts are collected and analyzed to identify trending topics and
sentiment patterns. The system provides real-time insights into public discussions,
enabling timely marketing and communication strategies.
AI/ML Techniques Applied:
Topic modeling, keyword extraction, and sentiment analysis.
7. Automated Customer Feedback Categorization
Problem Statement:
Organizations receive customer feedback through surveys, emails, and support tickets.
Manually categorizing feedback into themes is inefficient and delays service
improvements.
Text Analytics Solution:
Feedback text is automatically classified into predefined categories such as billing,
service quality, and technical issues. The categorized insights are used to improve
customer support processes and service quality.
AI/ML Techniques Applied:
Text classification and supervised learning methods.

8. Legal Document Classification System

Problem Statement:
Law firms and legal departments handle large volumes of legal documents that
require classification for efficient retrieval and case management. Manual
categorization is time-consuming and error-prone.
Text Analytics Solution:
Legal documents are processed using NLP models to classify them into categories
such as contracts, case files, and compliance documents. The system improves
document management efficiency and retrieval accuracy.
AI/ML Techniques Applied:
Document classification and text feature extraction techniques.
9. Email Spam Filtering System
Problem Statement:
Organizations receive a large number of unwanted and malicious emails daily.
Traditional rule-based spam filters fail to adapt to evolving spam patterns.
Text Analytics Solution:
Emails are analyzed using machine learning-based text classifiers to distinguish spam
from legitimate messages. The system continuously learns from new data to improve
filtering accuracy and protect users from phishing attacks.
AI/ML Techniques Applied:
Text classification and supervised learning models.

10. News Article Topic Clustering System

Problem Statement:
News platforms publish thousands of articles daily, making it difficult to organize
content for readers. Manual tagging is not scalable and leads to inconsistent
categorization.
Text Analytics Solution:
News articles are grouped into topics using text clustering techniques. The clustered
content enables better content organization and personalized news recommendations
for users.
AI/ML Techniques Applied:
Text clustering, unsupervised learning, and vector representations.