TRANSFORM

CUSTOMER EXPERIENCE.
TRANSFORM YOUR CAREER.
Executive Programme in
Digital Transformation (Batch 03)

A Times Of India Group Initiative

Digital Transformation
Digital Transformation is the process of using digital technologies to reinvent existing
traditional and non-digital business processes and services, or create new ones, to adapt to
evolving markets and match customer expectations. Digital transformation impacts all
organisational functions, be it HR, Finance, Operations, Sales, Marketing, or Manufacturing.
Simply put, Digital Transformation means using digital technologies to revolutionise the way
businesses are operated and managed, and how value is delivered to consumers.

Elements of Digital Transformation

Transforming
Customer Experience

• Customer Understanding
• Top-line Growth
• Customer Touch Points

Transforming
Operational Processes

• Process Digitisation
• Worker Enablement
• Performance Management

Transforming
Business Models

• Digitally Modified Businesses

• New Digital Businesses
• Digital Globalisation
The Digital Strategy Framework
Digital is driving new sources of competitive advantage, growth, and value creation.
Successful digital transformation must rest on a foundation of a smart and viable digital
strategy.

Assess Strategic Impact

of Going Digital

Manage & Monitor

Actively

DIGITAL Set Ambitious

STRATEGY Digital Goals
FRAMEWORK

Build Capabilities &

Mindsets

Think Big on
Scale & Scope

For effective and successful digital transformation, businesses and organisations need to take a
bionic approach i.e., blending human and technical capabilities. Digital transformation is about
evolving and augmenting, rather than replacing, human capabilities. Understanding, embracing,
and implementing a digital ecosystem is a business imperative today.
Programme Overview
Digital transformation is driving a different culture of innovation and preparing companies to
anticipate any disruption. Streamlining operations with technology is at the forefront of this
evolution. This has contributed to the rising demand for professionals with new-age tech
skills. The Executive Programme in Digital Transformation has been designed keeping in mind
the growing need for digital transformation. The course will equip you with a complete
understanding of the key elements that need to be built and transformed to accomplish the
digital transformation of your organisation to a successful digital enterprise.

Programme Highlights

Contextually designed
12-month programme

Campus immersion
module of 3 days

Focus on real business use cases

Peer-learning &
networking opportunities

IIM Indore Executive

Education Alumni status
Learning Outcomes

Gain clear understanding of digital marketing management

Understand the key aspects of leadership role in

digital transformation

Create room for business innovation

Gain knowledge of digital privacy and security

Programme Content*
1. Introduction to Digital Transformation
• Explore How Disruption Happens
• Finding New Opportunities for Digital Transformation
• Key Concepts of Digital Transformation

2. Digital Transformation Strategy

• Products vs Platforms and Multi-sided Markets' Business Models of Digital Transformation
• Understanding Dynamics, Limitations, Challenges, and Opportunities of Business Models
• Key Components of Digital Transformation
• Transforming Customer Experience
• Improving Operational Efficiency

3. Building Data Ecosystem for Digital Transformation

• Big Data Technologies
• Internet of Things (IoT)
• Cloud Computing
• Leveraging Big Data, IoT, and Cloud Computing for Business Transformation and
Competitive Advantage

4. Harnessing Data for Actionable Insights

• Machine Learning and Artificial Intelligence
• Data Visualisation
• Achieving Customer Centricity Through Data Insights

5. Privacy and Security Issues in Digital Enterprises

6. Business Model Innovation

• Design Thinking Concepts and Frameworks
• Business Model Testing and Implementation
• Business Model Innovation in Various Industries

7. Adoption and Program Management Issues in Digital Transformation

• Change Management
• Role of Leadership in Digital Transformation
• Adoption Issues and Implementation Challenges
• Understanding your Organisation Readiness for Digital Transformation
• Roadmap to Make your Digital Journey Successful and Sustaining It

*Courses are subject to change

Pedagogy
The teaching approach will be highly interactive and leverage technology, and deploy
diverse pedagogical tools and techniques, including lectures, case studies, assignments,
quizzes, project work, etc.

Programme Delivery
Sessions will be conducted via a state-of-the-art
Interactive Learning (IL) platform and delivered in
Direct-to-Device (D2D) mode that can be
accessed by learners on their Desktop, Laptop,
Tablet or Smartphone. A laptop/desktop with a
webcam and microphone is a must for attending
exams. Participants will be provided reading
materials, etc., for each course. They may also
interact with the concerned faculty through
e-mails/chat mode.

Duration - 12 months*
Class Schedule - Sessions will be held on every Saturday**
First session: 6:00 PM – 7:15 PM | Second session: 7:30 PM – 8:45 PM

Campus Immersion
There will be 3 days of campus immersion.

The in-campus modules are subject to the conditions

that prevail at that point of time. These conditions
pertain to the pandemic or other unavoidable
reasons. In case the on-campus module is not
confirmed due to COVID-19 situation, the same will
be included in the total number of online sessions.

*The programme duration may be slightly extended due to the issues like faculty unavailability and gazetted holidays on the session days

**On some days the classes might extend beyond the mentioned timings; and few sessions from some of the courses may be included as a
part of the on-campus module..
 Who Should Attend?
Graduates with minimum 3 years of post-graduate
experience.

Working professionals with 5-10 years

experience, with a keen interest in applying
technology to their workspace.

Working professionals with 10+ years experience

who have evolved into their current roles but wish
to be digitally updated and stay relevant with the
times.

Eligibility Criteria
Diploma (10+2+3) or Bachelor’s Degree or equivalent (10+2+3) or (10+2+4) or 2 years'
Master’s Degree or equivalent from a recognised university (UGC/AICTE/DEC/AIU/State
Government) in any discipline with minimum 50% aggregate marks of all the years

Minimum 3 years of work experience is required post completion of qualifying education*

* Internships and Trainee Experiences will not be considered in full-time work experience.

Admission Criteria
The selection will be based on the canditate's
profile evaluation, subject to meeting eligibility
criteria.
Attendance Criteria
A minimum of 75% attendance is a prerequisite for the successful completion of the
programme. For less than 75% attendance, grade cut as per the norms will be applied.

Assessment & Evaluation

Evaluation methodology is the discretion of the
faculty. The methodology includes quizzes,
assignments, tests, online exams, case analysis,
class contribution and any other component as
decided by the faculty.

The programme may require participants to work

on individual/group assignments and/or projects.
The main objective of such assignments/projects
will be to help the participants apply their
conceptual learning in the programme to actual
organisational decision scenarios.

The participants will have to secure the minimum

pass marks in the respective evaluation
components.
Certification & Alumni Status
Participants who successfully meet the evaluation criteria and satisfy the requisite
attendance criteria, will be awarded a ‘Certificate of Completion’.

Participants with attendance below 30% will not be eligible for certification.

Successful participants will also be accorded IIM Indore Executive Education Alumni status.
However, they will need to apply separately along with the necessary fee to register
themselves. Current alumni membership plans are as follows:

• 2-year membership – ₹1,000/- + Applicable Taxes

• Lifetime membership – ₹10,000/- + Applicable Taxes

Alumni Benefits
• Communication of brochures and newsletters from IIM Indore
• Access to the IIM Indore Campus Library (onsite access only)
• Official email ID of the Institute
• Official ID Card of the Institute

Disclaimer: The certificate shown above is for illustration purposes only

and may not be an exact prototype of the actual certificate. IIM Indore
reserves the right to change the certificate and specifications at any
time without notice.
Programme Director's Profile

Prof. Saurabh Kumar

Prof. Saurabh Kumar is a Faculty in Information Systems area at IIM Indore. He has completed his
FPM degree from the Indian Institute of Management Lucknow. Prior to joining IIM Indore, he
was working as a faculty at the Indian Institute of Management Nagpur, India.

He has also served as a Visiting Research Scholar at Beedie School of Business, Simon Fraser
University, Canada for 6 months for conducting his thesis research work. Prior to his FPM degree,
he has served in Tata Consultancy Services, Bangalore. He holds an engineering degree in
computer science from SASTRA University, Tamil Nadu. He has various publications in reputed
journals like Behaviour & Information Technology, Expert Systems with Applications, and so on.
His research and teaching interests include business analytics, data mining, soft computing
techniques and privacy and security issues in Big Data.
Programme Director's Profile

Prof. Sanjog Ray

Prof. Sanjog Ray is a Fellow in Management from the Indian Institute of Management Calcutta with
Management Information Systems as his major area. His dissertation is in the area of recommender
systems. His research work has being presented and published in prestigious international forums
in the areas of Data Mining & Knowledge Discovery, Information Systems, and Artificial
Intelligence. Prior to joining the fellow program at IIMC, he worked in the information technology
sector for four years in the roles of six sigma analyst and associate manager. He did his engineering
in electronics and telecommunications from Utkal University, and quality management and six
sigma training from Indian Statistical Institute, SQC & OR center.
Programme Fees
Particulars Amount* (₹)

Registration Fees 10,000

Total Fees (exclusive of GST) 2,20,000

Note:
Participant, at the time of application, pays ₹10,000 + GST which includes ₹2,500 towards Application
Fee and ₹4,000 towards Programme Fee, and Bank Charges of ₹3,500
In case of participants paying fee via NEFT, RTGS, IMPS, Cheque, or DD, they will get a waiver of 1.5%
(maximum ₹3,500) on an overall fees of ₹2,63,100; Only applicable if all payments are made through
same mode
In case a candidate's profile is rejected by IIM Indore, ₹7,500 (Bank Charges ₹3,500 only for applicable
cases) is refunded to candidate and ₹2,500 of the application fee is non-refundable
All Fees are payable directly to TEEL (Times Edutech and Entertainment Limited)
*GST will be additional as applicable.

Instalment Schedule
Instalment
I II III

At the Within
Date time of 1 week of 10th April, 10th July,
application offer rollout 2023 2023

Amount* (₹) 10,000 75,000 75,000 63,500

*GST will be additional as applicable

Programme Timelines
Application Closure Date 22nd October, 2022

Date for Academic Orientation 5th November, 2022

The Date for 1st Session

(Commencement of Programme Delivery)
12th November, 2022

Tentative Programme End Date November 2023

APPLY NOW
The Indian Institute of Management Indore (IIM Indore), established in 1996, has been a
leader in the field of management education, interfacing with the government and industry –
both, private sector and public sector. It is promoted and nurtured by the Ministry of
Education, Government of India and is an institute of national importance under the Indian
Institutes of Management Act 2017.

IIM Indore offers interdisciplinary learning and research in its academic programmes by
providing exposure to a format that integrates data, information, tools and techniques,
perspectives, and concepts from various basic disciplines aimed at advancing fundamental
understanding to solve real-life problems.

National & International Rankings

NIRF Ranking Financial Times QS Global MBA

(2022) Ranking (2021) Ranking, Asia (2022)

7 94 25
Triple Crown Accreditation
 Indian Institute of Management Indore
Prabandh Shikhar, Rau-Pithampur Road
Indore - 453556, Madhya Pradesh, India

+91-731-2439666
FAX: +91-731-2439800

Please note that IIM Indore reserves the right to change the programme design, format, number
of sessions, certificate format, terms in the programme or can incorporate any such change
deemed necessary by the institute without prior intimation.