Unit 1: Introduction Long Answers questions (10 marks)

Short Answers question (2 marks) 1. What do you mean by Customer Relationship Management (CRM)? Explain
1. Define e business and e commerce Application Clusters in CRM with examples?
2. List any two differences between e business and ecommerce. 2. Explain about three phase of CRM? What are the benefits and reason for failure of
3. What are the advantages and disadvantages of e business? CRM and what are its trends?
4. What is the business model? 3. What do you mean by Enterprise Resource Planning (ERP) and what are cost, benefits,
5. What do you mean by Brokerage and Advertising model? reason for failure and trends of ERP?
6. What do you mean by Affiliate and Subscription model? 4. Explain about life cycle of Supply Chain Management (SCM)? What are Benefits and
7. What do you mean by B2B model and give one examples? Challenges of SCM?
8. Differentiate between C2B and B2C model 5. What are different drawbacks of Traditional File System? Explain with examples
9. List the positive and negative impact of e business 6. What do you mean by DBMS and what are its advantages over traditional file system?
Long Answers questions (10 marks) 7. Explain about various types of Database Structure or Model
1. Explain about different types of e business models (B2B, B2C, C2B, C2C) with 8. Explain about Social consequences of e-business technologies
examples for e-products and e-services.
2. Differentiate between e-business and e-commerce with examples Unit 3: Digital Marketing
3. What do you mean by e business and what are its advantages and disadvantages? Short Answers question (2 marks)
Explain with examples 1. What do you mean by digital marketing?
4. What are the contribution of e-business to economic growth, market competitiveness 2. Differentiate between online and digital marketing?
and productivity? 3. What do you mean by e-CRM and what are its benefits?
4. What are the types of E-CRM?
Unit 2: Technologies in E-Business 5. What do you mean by Market Analysis?
Short Answers question (2 marks) 6. Differentiate between Organic and Paid Social Media.
1. What do you mean by EDI? 7. What do you mean by Affiliate marketing?
2. What do you mean by Internet and World Wide Web? 8. What do you mean by Viral marketing?
3. What do you mean by CRM and what are its benefits? Long Answers questions (10 marks)
4. What do you mean by ERP and what are its benefits? 1. Explain about Architecture of E-CRM and what are its benefits?
5. What do you mean by SCM and what are its benefits? 2. Explain about different digital marketing tools with examples?
6. What do you mean by DBMS and what are its advantages? 3. What do you mean by market analysis and how to perform market analysis?
7. Differentiate between Hierarchical and Network Data model?
8. What do you mean by E-R data model? Unit 4: E- Business and Operations Management
9. What are the difference between DBMS and RDBMS? Short Answers question (2 marks)
10. Define Digital signature and its uses? 1. What is e-procurement?
11. Differentiate between Debit and Credit cards 2. Define online marketplace
12. What do you mean by Smart card and its uses? 3. Define operation management
13. What do you mean by Secure Socket Layer (SSL)? 4. What is e-purchasing?
14. What do you mean by Secure Hypertext Transfer Protocol (SHTTP or HTTPS)? 5. Define sell side and buy side
15. What do you mean by Electronic Fund Transfer (EFT)? 6. What do you mean by e- marketplace?
7. Differentiate between traditional and electronic procurement?
8. What is e-procurement service providing?
9. What do you mean by integration of product catalogue? 4. What are the factors determining the choice of distribution channels?
5. What do you mean by hybrid distribution?
Long Answers questions (10 marks) 6. What do you mean by Electronic software distribution (ESD)?
1. Explain about components, advantages and function of e-business
2. Explain about functions and roles of operation management Long Answers questions (10 marks)
3. What is e-Procurement and what are its steps? 1. What do you mean by distribution? Explain about Distribution channel and
4. Differentiate between e-Purchase and e-Procurement with examples Distribution logistics?
5. Explain about three fundamental market models for e-Procurement with proper 2. What are the features of online distribution? What are the advantages and
figures, advantages and disadvantages disadvantages of online distribution?
6. What do you mean by Catalog management and explain about problems areas in 3. What do you mean by Hybrid distribution network? What are its advantages and
catalog management? disadvantages?
4. What do you mean by Electronic software distribution and what are its benefits?
Unit 5: E-Contracting
Short Answers question (2 marks) Unit 7: E- Payment System
1. What is e contract? Short Answers question (2 marks)
2. Define shrink wrap contracts 1. Define e-payment system
3. Define click wrap contracts 2. What is card base payment system?
4. Define browse wrap contracts 3. What do you mean by Electronic Fund transfer?
5. What is generic service of e contracts? 4. What do you mean by e cash and e check?
6. Define negotiation in e contracts 5. What is difference between Internet banking and mobile banking?
7. Define archiving in e contracts 6. What do you mean by RTGS?
8. What is online arbitration court? 7. What is the difference between Debit card and Credit card?
9. Define digital signature 8. What do you mean by IPSec?
10. What is non repudiation in digital signature? Long Answers questions (10 marks)
11. What is message integrity in terms of legal affairs? 1. Explain about the Characteristics of e-payment system
2. Explain about Classification of Payments system
Long Answers questions (10 marks) 3. What do you mean by Smart card? What are its advantages and disadvantages
1. What are the benefits of e contracting and what are essentials of e contracting?
2. Explain about types of e contracts Unit 8: E Business Plan Development
3. Explain about the generic service of e contracts. Short Answers question (2 marks)
4. What is a digital signature? Explain about the advantages and disadvantages of digital 1. What do you mean by e-business plan?
signature in e business? 2. What do you mean by environmental scanning?
5. Explain the legal affairs in e contracting 3. What do you mean by SWOT analysis?
4. What do you mean by PEST analysis?
Unit 6: Online Distribution 5. What do you mean by Feasibility analysis?
Short Answers question (2 marks) Long Answers questions (10 marks)
1. What is the online distribution? 1. Explain the importance of e-business plan
2. What is direct outlet and indirect outlet in distribution channel? 2. Explain the stages of Business Plan Development
3. What do you mean by distribution logistics?