Good day everyone.

We are the researchers from Arellano University – Jose Rizal Campus,

from Grade 11 ABM 1A.

I am [Name], and together with my groupmates [Name], [Name], and [Name], we will be
presenting our research entitled “Exploring the Influence of Different Digital Business Strategies
on Growth in Online Markets in Concepcion, Malabon City.”

Background of the Study

Businesses in online markets have experienced significant operational changes because of

technological advancements which emerged during the current digital era. Businesses today
implement digital channels which include social media platforms and e-commerce sites and
online advertising to enhance their customer base and drive sales. The increasing popularity of
online shopping has created a need for businesses to implement digital solutions which enable
them to maintain their market position while extending their market presence.

Local businesses in Concepcion, Malabon City use Facebook and Instagram and online
marketplaces to showcase their products and make sales. The degree of growth that
businesses achieve through digital tool implementation does not apply equally to all
organizations. The implementation and management practices which businesses use to handle
digital tools determine their success with digital strategies.

There exists a research gap because researchers have conducted limited studies about digital
strategies which small businesses use in local areas such as Concepcion and Malabon City.
The study aims to investigate how digital business strategies affect online business growth while
determining which strategies produce the highest success rates.

Statement of the Problem

Online market operations of businesses have been transformed by digital business strategies.
The impact of these operational methods on business expansion through local community
markets remains uncertain.

The study investigates one main research question. The study investigates how digital business
strategies impact online business growth in Concepcion Malabon City.

The study investigates its objectives through specific research questions. The study investigates
its objectives through specific research questions.
First, how does the use of online platforms such as Facebook, TikTok, and Shopee help
business growth? Second, how does content creation influence customer reach and
engagement?
Third, how do customer feedback and reviews influence business improvement?
Fourth, how do online payment and delivery systems help businesses?
Last, the study investigates how promotions and discounts impact customer buying patterns.

Scope and Delimitation

The research investigates how digital business strategies impact the growth of online
businesses in Concepcion, Malabon City. The study participants consist of online entrepreneurs
together with small business owners who utilize social media platforms and online marketplaces
for their product marketing purposes.

The research investigates digital marketing methods which include social media marketing
together with online advertising and customer interaction through digital platforms. The research
restricts itself to eight chosen online business operators from the region while it excludes
traditional marketing methods used in physical locations.

The study assesses business expansion through three metrics which include sales results and
customer base and digital platforms performance. The researchers will gather data between
January and March 2026 about the study which will only apply to the chosen participants and
specific study site.

Research Design

For our research design, we used a case study approach. This design was chosen because it
allows us to examine and understand real-life situations of businesses that operate in the online
market. Instead of studying a large number of businesses, we focused on specific online sellers
and small business owners in Concepcion, Malabon City.

Through this approach, we were able to observe and analyze how these businesses apply
different digital business strategies in their daily operations. The case study design also helped
us gain deeper insights into their experiences, challenges, and practices when using digital
platforms for selling their products.

By focusing on a specific community and a small number of businesses, the researchers were
able to gather more detailed and meaningful information about how digital strategies may
influence business growth in the local online market.

Participants of the Study

The participants of this study consist of eight individuals outside the school who are actively
involved in the online market. These participants include online sellers, small business owners,
and frequent online buyers who regularly use digital platforms such as social media and online
marketplaces for buying and selling products.

They were selected because their direct experience in online business activities allows them to
provide relevant insights about how digital strategies are used in the online market. Their
experiences help the researchers better understand how online businesses operate, how they
attract customers, and how digital strategies contribute to their business growth.

Through their participation, the researchers were able to gather reliable information based on
real experiences in the online business environment.

Sampling Procedure

For this study, the researchers used purposive sampling, which is a type of non-probability
sampling method. In purposive sampling, participants are selected based on specific
characteristics that are relevant to the research topic.

In our case, the researchers intentionally selected eight individuals who are actively involved in
online buying and selling activities. These participants were chosen because they have the
knowledge and experience needed to provide meaningful information about the use of digital
strategies in online businesses.

By selecting participants who are directly involved in the online market, the researchers were
able to collect more focused and valuable data that supports the objectives of the study.

Research Instrument
For this research, the main instrument used in collecting data is a structured interview. The
researchers prepared a set of five guide questions that were asked to all participants.

The purpose of using a structured interview is to ensure that all participants are asked the same
questions, which helps maintain consistency in the data gathered. At the same time, this
method allows participants to clearly explain their experiences, opinions, and observations
regarding digital business strategies.

This research instrument helped the researchers understand how online sellers apply digital
strategies, how they attract customers, and how these strategies may affect their business
performance and growth.

Data Gathering Procedure

In gathering the data for this study, the researchers followed several important steps. First, the
researchers identified and selected individuals who are involved in online businesses and online
buying activities. After identifying the participants, the researchers approached them and asked
for their permission to participate in the study.

Once permission was granted, the researchers scheduled a face-to-face interview at a time and
place that was convenient for the participants. During the interview, the researchers asked the
prepared questions in a consistent order to ensure that all responses were collected in a
systematic manner.

The researchers carefully recorded the answers of the participants to make sure that the
information gathered was accurate and complete. After all interviews were conducted, the
researchers organized and reviewed the collected data in preparation for analysis. This process
allowed the researchers to examine the responses and identify patterns related to the influence
of digital business strategies on online market growth.