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Management Full Program

The document outlines strategic management principles, focusing on the importance of aligning organizational goals with effective planning and resource allocation. It discusses various types of goals, including long-term and short-term objectives, and emphasizes the need for a structured approach to decision-making and performance measurement. Additionally, it covers financial concepts such as present value, cost of capital, and investment strategies to enhance corporate value.

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0% found this document useful (0 votes)
4 views54 pages

Management Full Program

The document outlines strategic management principles, focusing on the importance of aligning organizational goals with effective planning and resource allocation. It discusses various types of goals, including long-term and short-term objectives, and emphasizes the need for a structured approach to decision-making and performance measurement. Additionally, it covers financial concepts such as present value, cost of capital, and investment strategies to enhance corporate value.

Uploaded by

itmilheiras
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
os categy Strategic Waragemens > BW Organi arian — sMeCAnnGoy CAcgiag So aluays Awe yocess of WebRG an effective aligned WISH ANS Euriconmmen’s ‘oe one hep ahead) Strategy > Broad s&* of ora zaXtonad plans for teglementing Ke Secivions made tee ACME VE RG, ocquuni tational gouls . These Re cisions cau Se cmade on a PKolbem- by - Poblem WEMS therefore Nh as mporkant fo sed Albis Lxcak Pregian ~ (skeategy) to vaderie ow Are company shorlcl Yespondt So each 8 SALON, 4S* Sedting, Geeks Peeformamce — Acax b awk success Oragnitarions Yoacion systerrakrcay ecarte Amey S2€ Qoake cml detine plans accordingly , Comms fag its resources So a ciieve: Abe goals aks Cmeasuce fortuce AAVECATOW GUL Quidance or MAMA GLES AWe seseueces A Proudes i foe 2 Belps ferme aWocate Adehines corporate colture “A Aseoses She’ Sieen's ger Formance Kinds of Goals: : Long -Aecms- Five Years oc snore Tokerwedicke «Gra yo Jose Geore = Expas aw SeveCal rea. = Sherk - decmy-One year or tess Van iees Speci tic aveas Nelops } 4 = a os 6 Pea — - TERM INTERNE DVATE Lone ar ache se RE Xs ~ How Ricsion shakemev’ Amere pecposss Teds cake é i oe Ge sith D ‘ Whos ‘opnesse s . SS wer wor kK in, oe — decades So TY Awe comasny dor Kk 5 akese A asinemes, AW Vones . cone Can oer SRelated iver sification AVnrelaked Duersi fication > Strokege Ainod for ie \ . x he Compan YS LONgEON' Sage position; Works ak om lrsiness- Wik level Ate Hanagecs oh lees - tear Perse Was ‘ces! Cocperate — gcals Sheps for Strategy focmeadions Comey Ane Sradegy | Func Xora | dolegy or ees Q Yk Cwviren Fete, Formula Sepwcastion > Sy “ eA B=) Shrategec sy Geals, +he AMV wononent { Derived com & AME eniscion SWOT averlysis Tees Awe dake CONN ~ EMAL Bika SWOT anolysis Crcgowivdecrvemed eaKnesces Opqechoneties Threats —— Gvicnmeatay Hrecacchy of Plaus last step of Acrmutading Strategy O Tramsetion uate epecadionad Language Shack Neto Bans hor Ake Company Ns MOAEGLE pone Cigete oo) WEEKLY and cnontely goals Analyeing See Environmrens= Preah /Lesgs\ — < Vowables Ceae ee Teclrndogical i Secio - De magre Pvc & Vasia Wes Collurgy Variathes PESTLE Frammewor\* Pords cod concise Secra | Technctegicat Legal aviconmre nad Tateccad — Consere’ “Resescces, Cingots wi AME Qroduckton YSEES OF a Aeon). > Kangrble Resenrces A Antangole — Reserces J Koman Resources Corpaentity Gdoility fo vse @ escurce COMA Et CEXION, of cescuces 40 pursue a cerkean qoad G Core competencies - copa’ ities Swale create sustameatole — cornpetihive_ aduantage &s the Gira Congo NES FALL. Cgedsile\s Oragani tadroned Skrvetoces. Pincdional Structure Davistenal Strvetsre Ketein Struckuce bor 3 = te ce 7 Hain Finance Areas: > Tavestmnents aarkets Canc msdisutions) > Corporate Fingnce: Tavestment Decisions (Find tue - toes taveshoneute dor tine company's scarce veguces) i “Financiog Decisions (Decisions aber! he appropriate comiial jor each ~nvestment) ge i Policy (How muck of the ae CA Sy the company Us given Shorewolders each year ) GOAL + Karim: zing sharewoiders valve ©) GI Meron Qing ormarket valve A Fe Sa Ss late of Sie caity # Market _, Value of the comqane’s shores Velue / Valve Of a company represents Ake expected detere cash - flows The chauge im cash @ssocrated with the company's activities Presend Value > The value of & compeny in Abe present romend WN Fe veplectect Or the shares Price Discount Factor » Interest dekecenine we present Cash flows fate sec to value of folvce et PV = Distoon Fackor «CF, —_—ao >. Expected Future Cash slow Capital ad son =the soon of & corporations otecw, loug tee on Bold and relaimed earnings. Ey 2 PY Ul wE ele pecual Future valve interegs cate Time valve of Honey Civ) 7 The wee Wad cacney available ak she present diene 16 Workh more shan Ave Same ammount of cnomey in Awe Avdvre dive to 148) polkeutial earning COPUCEAY- = \ p Wen Discoow\ rote Opportowty Cost of Camdad 7 Discount rate Pisk -Free interest Rate > When we ore wd. ts emeve the axe -efimeck cosh Slow payments on the pre-hefmed dares Pakeie javechwedks, Wade Wesker erepecte relocn, This creams Seok S fue investors demoutl lower interesh votes “ and lower Discount he Fackors- c S Cot of Capital the general vrevesS cote level athe gread between long and short berm interes) care (yided curve) = Cost of fonds vee Jor Fmanci4g a business Forlugal's yield corve« How much crovney Bo T have after J year ‘$ © invess (000 €7 1000 € x (\ -0,00387) = %%, 3 € This investment is, pherejore aot word 4 Finance z f Pochica! ' Shaves [Shocks = Titles Mrad cepreseuS a Jracdion of Abe compmmy!s Cuneshp Neves 7 Pamary markeds Caew issves) = Se conchae eran Kes CArered wey of PROVE, Oonecd rissves) ~ Shock exchouges § a “Decker Markeds COTC) es = ~ Brokerg (., oleh. ‘se few “Dealers fee Mawdle Mere Types, oF Shocks. > Common 6hocks - Stronger adminisivedive Fights Cex: gives wou we TIghy Ae vote — decide Sue easpma@eZy Companies foivte: last claimants iw case of banKruprcy Preferred stocks - priccity in case of defers POY GA Priority Aividead: normaly Bow’ hove voting YU Piaghts -can ‘ee converkedd to commen Shears Types of Shares: a Bloe cies (moet valuoble) 7 Panny stocks Conder Le) ATacaeme slocKe Cabove average dw idends) 7 Growhh J Value stocks (dow pay Aivicdensts ) ADefensive shocks Cohores Krak do well twspite of (| : a The economic situate Raves valverprice Of which is trading tH dhe marke, Boo« valve 7 Equity / nummer of shares ov\slatchiy Bonds : PFireck racome of Variadle rake bonds a Zero - apen end $ 7 Bate Conver\ vole Sounds (ean be cowerfet to 5 Se, shares) Cucec Bonds (asenes the copaienend in cae of defeat’ 2 Bonds Wihh early FeRempbton call SF \ueRse (2, Be AS WAK cocky Codemetion POX” ol ; fr Coe repay in edoance pee eee erect cx w advance Exercsces a. PAR = 1000 € Mes 8y Cry sce e% b=s% Oya CO GO Gor ncool = za€ Troosy* O08)? * Croesys > (02a, 23" "2. PAR. (ooo € = 62 Coe Het Denes 2 Mes 3y _—_}-—__t___+ > oe = (080, tooo 06x10 1000.4 06x10 Latte acereco of oO PV eel GO, (604 1900) : i ) (1009) " Gaoen® Crooary® * qs 1G Bonde > Tavesternent wi thook buying Shaves 1.3-PAP = (000 Red C26%e i: 0% Py: SC, £2, gorwoe = \\R0€ | i \ © F 900,53 0.3111 C1 ,% Oe PAR > coo < Ce e6% C > 0,06» (000 = GO € DBD, > 6% Py: —8S__ ,_ 60 1900 460 | (sogey = Caos? > Cage)? Pears 1,6 2v Time Cy) LE TE Gee Aiscount vale is Zero, bhed means x KwWe Parkef Wilh Shak the of tres WOnds ave of we eon D eve CUper cate | \vevele Gath Ge Me highest money Awe Yee guime «ink tee present value * POssble aud anh Cc ox Fegpeuct holder wut get fev (Ke oud, ces pected. 4a the Th (Kee OU POK Ko (we othe, cate is equal Yates cue 6%), then, the Th Lhe iscount Cin SiS coese, capon cake ea find tm Jue @moukel ait Fhe Benne ae wW Wave she Sarre COvpon cake , trevefore Lhe wr = vot we present vive 2s equal fo fhe face oe : © rh the Biscournt Pool of investors Uhat jmauce He fonds hich care managed Wy a Menager > Coleckive inveshmnead velicleg dye value Open -enc® fone’sg- combiquers svblscription © Clegeh- end Jonde- one hime suboscuipt iow yeu, ce TETE's - Exchange Srade funcks J Songs Types of tune» Treasury fords (uses croney cand equivatente) + Bends (yeu invest On bonds) Equity (you raves on earrty) Mined Cequitgy anc concs) > Teche Load w Jonds—- You pay a fee NAV (ek asseh valves > Ascok valve minus butoibikies devided ly Me nner Of qoac ciqamt vais. Ta ‘Cec JSunds , You Com PRE KOT Ace Ww The veggering (framh- enc load) or SN ANE ea Coack -~ ead load) Exes cices, 3h 0) , }200 = * Cs ocaye 6000 a) se 56 P (14.0,08)° a ae phion Therefore, B ie ovr a 4) Free ocacd = i 20003 4000 Py = pee Cu (4 Ot6) ' DeepDive 20000 , 7000 , ie Os (4 0,15)! rg e Finance TL Viz Vo4 td = Ve + (No xt) \ JZ \ S Valve ak — Taitied Nhe end valve Tcteredy of dhe ent of one * exe yesr Year Power of compound w saberest > The ec Meat, as time goes by, mitered gels larger and larger Bouds ~ Derok cecociky cf oe comepony Oro Count sy Zexo Coupon snds dows pat interest Pexiodicaky | A cake used 40 calchate Yee corpey vowe Dow “S$ page coupe Burns Ane Peroud ob vhe bond aud, sw xhe ews, PEXS back Awe Gece valve Plog alk Awe coupon rakes acomidcit ed. ee. CORON 5% and Madurity of Byears yore valve C4 (0000 € Bonds in cecam@arg harketso Thig ond is “Second -wanded™ theretore, the price te Wigh® then Ane face valve Ow ty zu ay tt -t0so +O +50 10 7 Face vadve (Bond peice) + 50 Corporate Caprlal Struckure > The Lumy corporate assets are Sinaucek Ded CAncued ~ Equitte Cohares iw BGC OU NEd cemparies) Corgevate cosh of Cugihak> Oppechouily cosf OF iaveshmrents With Awe Some risk Can be calcslatedt using WACC Cweignted Grverage cosh oF casi haa D ~ Dewt E Equity V -sascetg value Cle’ * equite) Ym > Expected cehucn of eros ve 5 ExpeckeR ceturn of equihy Spot raterest reke s The terest vate today foc differed SWE PE ods ~ 4 Forward wteresh cake 7 is Rees ee cage cea, ve eck koday Uer e deol ser me Gubeed Yonet Amor os Ouly KWaPESS Aw Awe jursoce ) (@) re oe F imance - 5 | vactica| San {rsedo,) = [tsi lo,t-eyht, Cregeree end, € LOW)» Sper wateresy cGhe for period Ww Jee) of rorward alee rahe hed Slow i K and lasts dering Ww Qeriods 4a.) ° ! Es ——— © (6,27 (rs ttn)? = Ce Fon) Ce geun) @ q —— Exercice — @~ en, a cee 0 ' z - se Serato 5,Les%, 3, 161% © a ito. hs te) Cra Sane cr (\ 004251) = (1 40,05%63) Corseand & Ci90475ay - : Graesne SHC eee vw Cl San) ¥ 3 i Lae ® Os lew? = C4 end Cs Say) & e il (1 x0, 086g) = CVs Oferst) Cosa © Loa 3 SUSI eOR ae SSUCELAIE of V,FWE “/, Cours aye eae : @ Cl % Fe z Blea > Caton: Cesc © 2 ete er (ys OBI GTY? = CtL4+qQostes)- Crs Sous) o z 3 ie CVR-Groetc £) er (ts $cquay) eee cee i =3 621Y C1 40,0576 et toe =3 ° CHesrce \0 Tace Valve + 150 € Co US%e 18, Se M+ Wy Dy 7 34% a rn3ee aise dale eiv i) = tooo : =3 Teenie ee iS /. © ico n= 3.6% UB = betes e ay Tee °/, Ce e(guy (0,4) (ecco)? = (rate)? C1edean) o els tear = Cl40,026)* Cla gaaa) co ert fo. e) + 3,4°% ayer 18.75 By7 4 —, + C006) (. 40 08)* t nl ee (40,0393 Cureo3e yh © WACC = The exgectes re tucn ares ad Ame A kKes of @ pors foto Celaims) on ae COMBNY (eee Aa GOWNS), D> Dees ey Es Equity VA Asses Vatve vy DE URREkeL FehuCH G4 Keds Ye 9 Expected return oF eat FY Execcice (2% Derk - 3.7 cai Wiaw Shaves + (1S OOO Ac Dee Psrares, > 2 E A = 3% C0000 * AWS OOO KID Ya = 15 %o - ZL OOH OOO re 2 OG 2 1745 900 WACC = BE OC O80 7”, 9075 ¢ ——— ek 8,19 2. 990 Ooo UW OOo Sod -0,2 . oO, #1, 5 0 #10) Waisilaliltn © 7 =O, Execcice & Rare = AA Spread © 49°C # dares thy € Shaye «© & US sere A +7, SME vg =0,0T1S oO Riek fee fo 665 8 opr eed rps QOOUZ4 VOLS = BWW, @ E -srvise Use A: €aAd 4,527,949 We “2 2 42, 859% ws Wig set eG aeae(e a F reares ces On a 2:2. a) 1000 1M «1D KO KO Seen See 7 Nene nett are «% - $22 | 1699 Goo joco _ , 1e00 : Se LOCO eso = (068 * Tage? * Tacpnt * Crone Ce0,68) =44si at & ) qo _2e09 _2C09 sy — 0 a z S Pa Ss 6 re eee it ae _ __ 2000 2aeo Oco PVe 4 Se 4 SO 5ag2 0 Crsoeay® (\ 40,03)" \agosy ¢) Pv = 50004 d) oy: SOO Kas S6 (sgeuj The besk cplion is & WW ecese ss va tue of saaz wae. at Be Erentoerel 2 120 00 , 2000 A060 Z Cra 0,45)° Cuonsy * (yess = 347,51 & Deep Dive Pus 2289 | acco iseoo , SP; C13 One) Cusisy aye Cra 065% Swe, 274 € We amore inuess S. PAR = 1o00 < Cee G%o C + O06Kw00 = 6Oe He Sy Dr, = S% Dey 55% De = 6% 7 co 6O (SHAS eo —> & 3 Oca 1 ate 55°%o 6% pee anes (cao9s)' Cvroge ® SOK 2 ooo « Ce = 87o C— 003 \\oo0 = BOF M = By t = 004 (oy + % Sony 05 Jee yy 908 80 Bo (0cO4 80 SSS SS SS 9 1 2 Eee & On 9,05 0,06 FV¥= Pv Cie iy) Shave interest FEV= 80 (,05)( 1,06) + 80 (1,06) + (000 + a0 = SSS 8 4 oe ee WOHOLES - (LOO1, 046 EV = 8Ox(1,]5) 400180: 1172 € 5) Changes wa interes’ codes ad AC lee change we She Trdcre valve of AS lyons I\ the awhe ves! odes decrease ane / irae elie etl is ears ‘ ial U Coe cavse Agere or » Less is 7 ALS Ake awkGresk rakes TAC TESST awe Elis eligi eels i en deweake “ Ny oe CAVE & \* PAR -1%CO « Cc. * No Sy 66 6G 6G 66 4 N8tEG ee a \ Suerte tt i A 2. 5 & = re Se . ee 00d 0,0375 0,025 O03F5 FO" ee Gia ee \+oss Qa Qos p SG 4 OO 1283, 04 1 OON)> | eatin eee py. JY af Tea eje Gregan a Corctay)! (ooo coca 420 Cate? SO (ry oparsi)t- (1.005%) * ( & Jen 2 3B al ; 3 : 2 CVs goad © Os tee Cos $e) o/ 3 © (\4 oou253) = C44 0,05%63)* = Crssas) & a deanet, ule -— ( : 3 7 2 VA (0,2) ) : Va tte a) “CUS Gay oo 5 3 z (rs Go3atex) = (1 .qoseses): (v4 So) Sr a J caren WO. PAR» 150 « CC, 2 2U5%o = 5 OCO7S 9150: 18,AS< Me &y teeny = 3, Acany =e We Wis4 ISO at q s eens uN ert hy = BD fe : 5 Fh “Lord 3,6 fe «) Cee, 4) 5 3,8%e if) Ava SQV (ya ay: wiyh ofr. 2. jb)! ry #3 Ve \BAS | AS 4450 Ce Gay? | Cre ours! 13,15 Ere ted eer Cease ae Hearne Cree (4 £0,034) > (14 ©0378)" Dy Ry SPREAD TeK Designs 4,2 (Re GRRE AD © SPREAD? ZAG ° ces 2h. SPREAD ©) SPREAD = LOS 7, Le IZ, Teoh 3 3,2 HL 175000 droves ~ 12% WACC = (2 rR) 4 2 - V2 195 G00 212 + BZ COCKO = $3 90000 3206 0cO oH 2\ ©0000 sy WACC = (eee OO | . (22. rays a x rU,66% iB, Do- Ry + DB, = 2,74 416 13.2, 5 mill iow SOOO OOO « 6,5 - TSOGOGO ~> equity Asceis tages Ne 427 Boy x cy : BR. oC Su \CC fees fete ) vo ce (- we 314 ee , »: ©, 514 x \9F5CO OOO = 4 — : ) ae - a ¢ 0,0517 f+ - x» OO4S | - NAcc (1 5tO 006 7 / \ 1980 006 ) - 4% 12.4 PAR <\o00 « Me ty GC? 0% C = (000 Qt = 190£ Ae a 100-1604 OE ee re oes 6 4 2 {oO 1 (COO C1. 604)* Iba BME BENE THE te 8 4 2 3 \ De % Py 20 COO see 5 VUONTUR Ge Chagoyys Cosege) {Wr as €L7 UGE: 4000 060 4 U O60 COO = ORE CCQ CY Ri sc 57, ae tJ COBO COG rdf aera tesa guess eeeteercccaaES ° uv 1 O00 G06 - 13 18% ie isk -Ao- meaborty GS - Sete ri , o, inkevesd cate oly FSD ete BNE 35re BNE ‘ « 3 Cg (6,49) (04 “63)) x Ceti.) f = 4 : GCEEis elie cg ttle (a Gor) Y (4 1006) «6, . ©, 4) uM, Ne Le (4.6 WACC (2, oe Vv Vv pee | 2 Ss Ky toy, Yo Ve €4dD <0 00 000 D- 2000 Goo € = (o05000 = & 49% Ro * (49% 2000 600 + 90%) Hep {(OCOCIO, Loe ASy vail {. Coo OCO 2 Rye SOREAD {New Sproat » : 2,517%01O78%) + 222%, 23,6% ‘ ~ ied PD is.2 2 Aad = 2150000 + 6000G00 - 215 00 coo © (5.3, : D \ WACC = (2 a [= 7 ¥ a v / Vv D+: 6CQO COO V= 215 C0 Cog ie 4, G4 fe Es 6OCOOOO x 208 = 12% FCD00 RQ ee 2. 2 a snip The hakuce of Leaclership Leadecdmip? The accesses and LCEKAViGUrs Used ly Someswe Yo Motivate , msyre SAH swuivence the wkehaciourss Of SKKECS Reaceacernenns Leaderdip Preanning, Agenda Seka Orcagsns Tg, Aigning, } Diveching | Tas Ge ing, Comf cling \ Rowrtorine, %, X asec shia power: * Cegsrmacy gamer Cdichilbution of ower U iw an Of anizasion ) > Rewer poner © Aue WAY YOO Disdedtouve Fewerds wm an orgawitalicn:, tne cower Ao Gre auck ake euwds ) > Coercive, power Cine qaner So Use strenght, Usually military goewer) > Refecence goumer Cgawer Gssecated Ao qbblic Fecagmilion anc qublic Arqures) 4 Enger power Cyst Vike Awe power of & Hocker, & Bocor IS an expert AMerelere, pecple Aeeugt Sher an do ag Srey say) Apex cacwes So Lenakedip Tread Micncel Apgsea ines Trad Apecoaches Yo Leste esi p® Antelligence LAAT e Sel - contidence Enecay AAW AY Knouredgg TradiXionc\ Emotional Tnke tligence Reutat InteWgence Dive Rotation © Ronesty Antegary Now - a days Self - Conf ileuce | Knowledge of che bucresr Asoc, De nocsiect Agrouches Ac Coaster Snip Tos Orreniartion- & leader fecures on hows AaskS shold Ge perfecmed 7 People OriewKakton- a \eaderc fecvees oy, Ake satisfaclion, motivation aud wall -wemg o4 las oc Fee empoyees + Sdvational Agproacnes- The Seager agpits derek oes of cack Ghasiwr So each Situation Oriseeser\ Ags eee: vendo Cask Sreedion oc Peaple Onewtedion Unwer sat Aggroe sek © ood comes Conder Ge waviove © Gud Consequences Shoatenal Ngproacwes Vaniedy of Conds AG enh leader OvAcemes Bevauiours Gnd — Consequences Shoo d Rona EClemends leader ang Slower Charachey ilies, . GPa. Goal Theory G Decision Xvee Nneare 8 The mostel ONYX leade ¢ Oriew sation ~ cool oes Laissce- - Tare Ce Ave peaple ds as Wey aan Leeacter dnp Through Awe eyes of overs “Vransfarmakional Leader - tacuses on AHO Lrnpeckance of leading, foe change G The Set of yeececkes for creaking , cormmnenicaling Bnd SeWveriag vale Ao costumers , Managmg Costvoer Feadionswigs WH Wars Anak wenesit She organ Gatien Value: Y Corhucnens, uy produce, Avak ofher we wesk valve when AS comes Ac eroding Their needs Xd Wants Chhey compare benehds auc cocte) \aiue Benet its Costs GD RacKesina, SMrakagies Nave Cracrease Sion ak Awe iucveass of wn ewefits aac dareanse Wm cose) Ow AY > Moke of aw prodec$ Ae salishy a Wornen wok oc aced 1 Foren way Clipe of prodeck) STene GR GAG wy 4 Pace CMY 8 Possestion VUUAY Chroretering Ake cuner ship of Awe greduct) Types of Goods. * Gonsuceee gests CR2C)- Puiscal BWedecrs purchased by COMsimMeECsS for Persone vse sefeks + Anctucicial yeasts CBZ - hy scat coo = ‘ Perctwasedt SY Com@Panres Ae qeasuce © eae Relationdia Ravkebing Terketing SNestcegy {heh Cay pha Stes, tanking, “Lershinr, — febecionslkigs ek coslumers and spmers GCashumer — CHakionsap Rauneagerend- Orqawizecd — me\\noct fo WARK — Getler WAEIMELIOH cCommechion Grikk the (Stine “3S Sedan Se ‘Grater Ase Amer wants Anck aeedks RaxiKeh ing, ervitoamen’s > Everyiinigy So\siciea ain OPQ Ecedion's — eCUNd ME, Anak rm affec&S 4K ~ Tob Ar ceak - Leck environcnent ~ Sociccuthural emuivonment Conangina, social values) ~ Te chnmlagcal eariconsnens ~ Econcenic eauirontnen’s ~ Comnpesitive, eavicoamens Sobek cke Prosects Becancdk Comnpedi on Gimilar qoduhs ex: Goode ® Eq) sTaternakional competition (edches whe paid Of demeshic MAKES againss foreign Competitors) Ras Kekivg, cranagers ¢ Ranagecs sespons the for Panning Ed ronghermrenhing, ak Awe ackivces ned Kesuth aw Ake Avanefer of Qerds ang services 40 Aye costumers Sng See Marketing Ban Ca deciles Skcakegy der Fesuseng smear KEL ng, elforhs On Awe Wshignerc! Wanly couci weeds) RoxKerrag ore. > Produck “SO Good, Besqned So GK & conumers Waur oF Roduck Ditherenctuhwern - Creation of Product deetores Awad Bitgors emerge From excising PreoWucis to attrack Conhurmers = Pricrng, ~ Finding a Ero ddrcsts SRAcHHO. CYTO WER and we peice Conmmerg Aor & POBAL, Shecting sexvuice OF Gu idea nee between “Mne sncretey cokes owe, athe Swing © POY Me sesh gece ak solace key Set XS S Dace. 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