Numeric Models: Scoring
• Unweighted 0–1 factor model
• Unweighted factor model
• Weighted factor model
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Unweighted 0-1 Factor Model
• Factors selected
• Listed on a preprinted form
• Raters score the project on each factor
• Each project gets a total score
• Main advantage is that the model uses multiple criteria
• Major disadvantages are that it assumes all criteria are of equal
importance
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Unweighted 0-1 Factor Model Example
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Unweighted 0-1 Factor Model
• Advantage
• Uses several criteria in the decision process
• Raters score the project on each factor
• Disadvantage
• Assumes all criteria are of equal importance
• Does not allow for any gradation of the degree to which a specific project
meets the various criteria
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Unweighted Factor Scoring Model
• Replaces ‘x’ with factor score
• Typically a 1-5 scale with 5:very good, 1:very poor
• Column of scores is summed
• Projects with high scores are selected
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Unweighted Factor Model
• Each factor is weighted the same
• Less important factors are weighted the same as important ones
• Easy to compute
• Just total or average the scores
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Weighted Factor Model
• Each factor is weighted relative to its importance
• Weighting allows important factors to stand out
• A good way to include nonnumeric data in the analysis
• Weights need to sum to one
• All weights must be set up such that higher values mean more
desirable
• Small differences in totals are not meaningful
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Weighted Factor Model Example
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Advantages of Scoring Models
• Allow multiple criteria
• Structurally simple
• Direct reflection of managerial policy
• Easily altered
• Allow for more important factors
• Allow easy sensitivity analysis
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Disadvantages of Scoring Models
• Relative measure
• Linear in form
• Can have large number of criteria
• Unweighted models assume equal importance
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Risk Considerations in Project Selection
• Both costs and benefits are uncertain
• Benefits are more uncertain
• There are many ways of dealing with risk
• Can make estimates about the probability of outcomes
• Subjective probabilities
• Uncertainty about:
• Timing
• What will be accomplished?
• Side effects
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