Université Gaston Berger de Saint-Louis Année académique 2024-2025
UFR de Civilisations, Religions, Arts et Communications Dr. NDIAYE & Dr. DIAGNE
Section Communication
Licence 2/ Semestre 1
Advertising
What is Advertising? Advertising is simply anything that promotes your business. Most
people understand that newspaper ads and television commercials are forms of advertising in
the traditional sense. However, your signs, business cards, and even word-of-mouth referrals
can be considered as forms of advertising. It’s important to balance a healthy mix of media to
get the best results for your business. Some advertising is used simply to keep your name out
there at the front of people’s minds so that when they are ready to make a buying decision,
they think of you. This is called branding, and it can deliver long-lasting results. Other forms
of advertising 90 Days to Success Marketing and Advertising Your Small Business anything
that promotes your business can be considered as advertising. Incite people to come in right
away with an offer. These call-to action ads can give your business an immediate boost in
clientele.
Customers are the lifeblood of any small business. As a new business owner, you must do
things to drive people to your business. Word of mouth is a great way to drum up business,
but if you have not been around long enough to build a referral base, you need another source
of customers. Advertising is quite simply the only way to drive new clients to your business.
If all you had to do for the phone to magically begin to ring off the hook was open a business,
everyone would be doing it. People who have been in business for some time can still benefit
greatly from marketing. Identifying your customers is the number-one way to streamline
your advertising. By knowing who your best and most frequent customers are, where to find
them, and how to attract them, you can maximize your advertising dollar.
Task I. Vocabulary Focus: Find words or phrases in the text which are similar in
meanings to the following:
1- To encourage consumers to buy:
2- To influence the consumer:
3- Market Research:
4- To appeal to:
1
Task II. Word Building: Use the correct form of these words in italics to complete the
sentences.
1- Manufacture
a) Many corporations resort to advertising so as to better sell their-----------------.
b) To keep ahead of the --------------, Advertising Managers place an advertisement in a
newspaper.
c) In many businesses, the------------goods are conveyed via Channels of distribution.
2- Market
a) Data collecting, questionnaires, telephone, interview, mailing and observation are
the main strategies companies have recourse to as a-------------Research.
b) To present their public face and give their commodities a---------------quality, most of
the firms use public relations, websites and Press Releases.
c) The concept of a Planning a---------------Strategy is to have good planning, positions by
writing Direct Mails to customers and adopting ad campaign.
3- Target
a) Every advertising department needs to have a---------------budget allowance.
b) The advertising standards testify that an analysis of ---------- for production is
necessary for the survival of business.
c) A career in advertising requires to examine problems in a--------------manner.
Task III: Fill in these blank spaces by appropriately using the right preposition. Choose
among the following terms (in, with, in, with, for, by, in).
1-I am studying Communication and next year I would like to specialize numeric
Communication. 2-Today, our company manufactures a wide range of products. Sales
increase 13 percent. 3- Non-Governmental Organizations invest a lot of money
Communication. 4-The Customer base assist us a survey of the
brand image. 5-We confirm our order. Thank you for your immediate attention. We
apologize the inconvenience. 6-We will be pleased to supply you any further
information you request. 7-During my training period, I experienced Communicative
Strategies of Administration.
Task IV. Translate the following sentences into English.
1- Les entreprises investissent des millions pour des spots publicitaires.
2- La publicitaire mensongère est partout. Elle cible principalement les masses populaires.
3- De nos jours, les offres d’emploi sont publiées dans des sites web comme [Link].