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Weekly

The document is a weekly recap prepared by Mochamad Loetfi, outlining the evolving role of a Social Media Specialist from merely creating content to understanding objectives, target audiences, and key performance indicators. It emphasizes the importance of differentiating strategies for B2B and B2C, as well as the significance of data over assumptions. The document also highlights the need for insights into platform dynamics, branding, and audience engagement.

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Mochamad Loetfi
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4 views6 pages

Weekly

The document is a weekly recap prepared by Mochamad Loetfi, outlining the evolving role of a Social Media Specialist from merely creating content to understanding objectives, target audiences, and key performance indicators. It emphasizes the importance of differentiating strategies for B2B and B2C, as well as the significance of data over assumptions. The document also highlights the need for insights into platform dynamics, branding, and audience engagement.

Uploaded by

Mochamad Loetfi
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Social Media Specialist

Weekly
Recap
Week 1

Prepared By.
Sunday, Feb 22 - Friday, Feb 27, 2026
Mochamad Loetfi
Social Media Specialist

Mindset Shift
Before :

Social Media = Create Content & Upload

Now :

Objective Target Audience KPI Funnel Marketing


Social Media Specialist

Key
Learning

A Social Media
Specialist is not
just an admin

B2B and B2C require


different approaches

Understanding persona &


positioning is crucial

Data matters
more than
assumptions
Social Media Specialist

Platform
Insight

Visual & Branding

Hook & Trend-Driven

Value & Watch Time

Profesional & Insight


Social Media Specialist

Realization
What’s the
objective?

Which funnel
stage is this?

Who is the target


audience?
Thank you!

Still at the beginning of the journey,


but excited to keep growing!

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