Disclaimer: - This Document and information in it are provided in confidence, for the sole purpose of
exploring business opportunities between the disclosing party and the receiving party concerning,
and may not be disclosed to any other third party or be used for any other purpose without the
express written permission of the disclosing Party i.e. RE BackOffice.
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RE BackOffice SEO Questionnaire
Website URL:
ABOUT BUSINESS
Provide Basic Information about Your Business
Particulars Description
Company Name
Company Representative Name
(Contact Person)
Email ID of Contact Person
Phone No. of Contact Person
(Important) Alternate Name of Please provide us name of a person who can be contactable in
Contact Person absence.
(Important) Alternate number Please provide us the contact number & email ID in case of your
& email ID of Contact Person absence we can communicate with.
Address
Postal Code
City
Country
Work Timings
Work Weekdays
Industry
Category of
Business/Products/Services
List of Branch Offices around
the world
Company’s Vision
Company’s Mission
Company’s Values and
Philosophy
Date of Incorporation Start date of your business / Incorporation Date for google
directory submissions
ABOUT SEO HISTORY
Provide information about your Website’s SEO History
Particulars Description
Who was your previous or current SEO
agency?
Have you or any vendor done link building for Yes / No
your website in the past?
Do you have any reports, keyword research, Yes / No
and audit information from previous SEOs you
have worked with?
What is level of understanding of google Good / Average / Poor
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penalties or algorithmic changes in search
engines?
Do you think your website has ever
experienced a drop or rise in search engine
traffic due to such changes? Kindly provide
sufficient details for us to decide the
immediate plan of action.
Provide the following statistics about your business:
Particulars Description
No. of customers Offline & Online
No. of years’ experience
No. of employees
No. of products/services
No. of branches/location
No. of testimonials received
What are your products/services and their features and benefits?
Sr. Product/Service Name Features (USP) Benefits to Weight (Focus for
No. Customers Promotion)
ABOUT MARKETING
Provide basic information about your marketing activities
Sr. No. Particulars Description
1. Which Market Segment do you serve?
2. Who are your clients and potential
customers?
3. What benefits customers can expect
4. How your services solve problems
5. Why you are unique or better placed to
serve your potential customers than your
competitors?
6. Whom do you consider your 3 main 1.
competitors? 2.
3.
7. How do you currently attract most of
your customers / clients / patients? (E.g.
word-of-mouth, Ads, etc.)
8. Describe your sales funnel?
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9. What is a Conversion with respect to your
business?
10. What should be your approximate
Conversion Rate?
11. What would be the Average Ticket Size of
conversion?
12. Do you use call‐tracking numbers in any
of your online marketing efforts? If so,
please specify the number(s).
13. Value Propositions (What value addition E.g.:-
do you do to your customers?) To satisfy the non-alcoholic beverage
customer needs and creates a representation
of happiness.
14. Have you developed personas for your E.g.:-
customers? Large Retail Formats
Small Retailers
Restaurants
What are your company’s competitive advantages?
Particulars Description
Why do your best customers
choose you?
What problems do you solve
for them?
What is different about you
from your competitors?
Who are your top competitors
in the property management
space?
What is the break-up of your Marketing Spend / Marketing Budget?
Particulars Value
Digital (Online):
SEO
Social media
Paid Ads
Offline:
TV / Print / Radio
Outdoor
Exhibition
Others
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ABOUT YOUR EXPECTATION
Provide information about your expectations towards SEO services
Particulars Description
What is the objective towards
hiring us as your SEO
associate?
What are your main goals and
performance indicators? I.e.
Which actions on the website
are most important to you?
How involved would you like to
be in the SEO process?
Do you understand that SEO is Yes/No
a long-term process and takes
4 to 8 months to generate
results?
What does success for the engagement look like? In terms of:
Particulars Existing Volume per month Expected Volume per month
Visitors (Traffic)
Enquiries/Goal Conversions
Ranking on Search Engine
Bounce Rate
ABOUT KEYWORDS
Provide information about your understanding towards Keywords
Particulars Description
List down keyword that you wish to 1. 5.
target. 2. 6.
3. 7.
4. 8.
9. 10.
List down websites that are your 1.
competitors on google ranking. 2.
3.
4.
5.
ABOUT WEBSITE
How Open/Ready is the company about implementing the below changes if
required? (Please remove/delete the incorrect word)
Particulars Completely Moderately Not Ready
Ready Ready
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Website Structure Yes / No Yes / No Yes / No
Internal Linking Structure Yes / No Yes / No Yes / No
Content Development Yes / No Yes / No Yes / No
Introduction of New Categories/Pages Yes / No Yes / No Yes / No
Please provide Username and Password to the Following Items:
Particulars URL Username Password
Website CMS
C-Panel/FTP (For
Backup)
Google Tag Manager
Google Search Console
Google Analytics
Do you have a brand
logo? Please share the
logo file.
Do you have image
portfolio/gallery of your
office/products/factory
etc.? Please share
Provide information about your website. (Please delete the incorrect ones).
Particulars Description
Are you aware about mobile friendliness Yes / No
aspect of a website?
Do you own any other domains or sub Yes / No
domains?
Do you have any partners who would be Yes / No
willing to link to your website?
Are there “copies” of your site that may live Yes / No
elsewhere on the web?
Do you have an in-house developer? Yes / No
What level of support will we have from the
in-house team?
What kind of CMS was the website built on? E.g. Word press, HTML5, Joomla, etc.
Are there any plans for a website redesign? Yes / No
How is your level of understanding when it Good / Average / Poor
comes to SEO?
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