VFRESH

I ntegra i c a t i o n
te d M a r k eti n g C o m m u n

Group 1 - MKT1812
Lecturer: Nguyễn Thị Lan Anh
 TABLE OF CONTENT

I. Situation Analysis
• Background research (company introduction, product/service/idea
introduction)
• Brand position: product/service features and competitive advantage
• SWOTs: strengths, weaknesses, opportunities, threats
• Key communication problem(s) to be solved

II. Key Strategic Campaign Decisions

• Objectives
• Target audience

III. Message Strategy

• Key consumer insight
• Message objectives
• Big idea
• Message design and executions

IV. Media Strategy

• Media objectives
• Media mix selection

V. Other Marcom Tools Used in Support

• Public relations
• Direct marketing
• Sales promotion
• Personal selling

VI. Campaign Management

• Budget allocation
• Evaluation of effectiveness
 SITUATION ANALYSIS

1. Background research
Company introduction
Vinamilk is one of the leading companies in Vietnam in the field of manufacturing
and trading milk and dairy products. The company was founded in 1976, with
headquarters located in Ho Chi Minh City. With more than 40 years of operation,
Vinamilk has become a trusted milk brand by a large number of domestic and
international consumers. Vinamilk's product portfolio includes: main products are
liquid milk and powdered milk; Products with added value such as condensed milk,
yogurt and drinks, ice cream and cheese, and fruit juice,...

Business philosophy
Vinamilk wants to become a favorite product in every region and territory. Vinamilk
believes that quality and creativity are companions. Vinamilk views customers as the
center and is committed to meeting all customer needs.

Quality policy
Always satisfy and be responsible for customers by constantly improving and
diversifying products and services, ensuring quality, food safety, and hygiene at
competitive prices, respecting business ethics, and complying with the law.

Mission
“Vinamilk is committed to providing the community with top quality nutrition and
quality through our respect, love and high responsibility to human life and society.”

Vision:
“Becoming Vietnam's leading symbol of trust in nutrition and health products
serving human life”

Product introduction- Vfresh

Vfresh is currently the leading canned juice brand in the domestic market. All Vfresh
line products such as orange juice, apple juice, and grape juice,... are 100% pure
juice, with no preservatives, and no added sugar.

Currently, Vfresh fruit juice products are available in many Vietnamese families to
replace the daily source of fresh fruit. It is known that each Vfresh juice box is pure
pressed with an average of more than 2kg of fresh fruit. In particular, 100% pure
orange juice, made from 2.6kg of fresh oranges rich in natural vitamin C, helps
improve consumers' resistance.

Vfresh is present in more than 40 countries. In fact, up to now, Vinamilk's products

have been exported to more than 40 countries around the world such as Thailand,
Korea, Japan, the Middle East, China, Turkey, Russia, Canada, America, Australia...
 2. Brand position

Product features

Vfresh juice is a product of Vinamilk, a leading dairy company in Vietnam.

Vinamilk's 100% Vfresh juice is pressed from fresh, natural fruit sources, contains
absolutely no preservatives, retains the full fruit flavor, and is rich in nutrients.
With the highlight of no added sugar, suitable for consumers looking for
healthiness. Vfresh juice is a refreshing drink that helps you increase your energy
and strengthen your immune system every day. It is a reliable choice for many
families who want to take care of their health and beauty every day.

Competitive advantage

Advantage:

Vfresh juice has a history of more than

30 years, served on Vietnam Airlines
flights, bringing quality products to
consumers around the world.
Vfresh juice uses fresh fruits from
famous countries such as Valencia
oranges, Spanish grapes, Indian
guava..., preserving the natural flavor
and nutrients of the fruit.
Vfresh juice has many diverse flavors
such as orange, apple, pineapple,
grape, guava, mango, passion fruit...,
meeting many different preferences
and needs of consumers.
Vfresh juice is packaged in convenient Compared to other competitors: TH
and attractive paper boxes in various Unlike TH's juice products (99.96%),
sizes and designs to suit different all Vfresh juice products are
occasions and purposes. completely made from 100% fresh,
Vfresh juice is affordable and widely natural fruits, no using flavorings or
available at supermarkets, convenience preservatives. This is an important
stores, and its own online platform factor to meet the needs of consumers
helps consumers easily access and who are increasingly concerned about
purchase. health and product quality.

With a wider variety of product flavors

from popular fruits such as oranges,
grapes, apple, peach, pomegranate,
guava,..This helps Vfresh suit more
consumer preferences and tastes.
 3. SWOTs
Strength

Vfresh brings maximum convenience,

helping consumers save time while still Weakness
ensuring the freshness and nutrition of
the fruit.
To maintain fresh taste and nutrients,
Vfresh's purity ensures healthy water Vfresh requires good storage conditions,
without preservatives. This is the ideal usually needing to be stored in a
choice for those who care about food refrigerator or cold area. This can create
quality and nutrition. difficulties in distribution and storage,
especially in inconvenient areas.
Vfresh juice not only quenches thirst but
also provides large amounts of vitamins Due to high quality and strict production
and minerals from fresh fruit. This makes processes, Vfresh's price may be higher
it a great drink to supplement nutrition, than many other products on the
support health, and boost the immune market. This may create a price barrier
system. for some customers, especially for group
users on a limited budget.
With many different types of fruits used,
Vfresh offers a diverse flavor experience.
Consumers can choose flavors according
to personal preferences.

With a reputable brand like Vinamilk,

Vfresh ensures high quality and control
of output products. This increases
consumer confidence in the safety and
reliability of products (Vfresh 100% fruit
juice–a natural source of vitamins for
busy people, 2017)

Opportunity

With the popularity of modern communication channels, Vinamilk can take advantage
of different communication platforms to increase awareness of the Vfresh brand.

Developing a unique outreach strategy for customer groups can be a strategic

opportunity. For example, the guide is aimed at healthcare groups, people practicing
advanced education, or those with a special interest in food quality and nutrition.
Advertisements can focus on factors such as the fruit's origin, production process and
high nutritional value.
 Threat

The fruit juice market is increasingly competitive, with the participation of many
big brands, both domestic and foreign.

Customer preferences may change over time. This may make it difficult for Vfresh
to meet customer needs.

4. Key communication problem to be solved

The fact that the product does not contain preservatives as announced by the brand
will cause the product to need more attention in preservation, shelf life, and
keeping standard temperatures. Failure to use the product within the
recommended time period may result in changes in product quality and taste.
Therefore, customers who care about the health and quality of the product will
consider before buying this product.

Some customer concerns about canned fruit juice include the fact that it lacks fiber
but is relatively high in sugar and calories and lacks nutrients compared to fresh
fruit. Although the taste of the product is similar to fresh fruit, customers still have
difficulty making a choice, especially consumers concerned about nutrition and
health(Minh Hue,2021)

Vfresh products have higher prices than other juice brands. Therefore, the product
may be difficult to reach some customers. For example, if the target audience is
students, their willingness to pay for Vfresh products will be lower.
 KEY STRATEGIC CAMPAIGN DECISIONS

OBJECTIVES

BUSINESS OBJECTIVE

Increase the number of units sold and

Increase sales revenue by 15% the number of potential customers
using the business's products by 30%

MARKETING OBJECTIVE

Build customer awareness about

Stimulate customer demand for
Vfresh as a quality fruit juice brand
products by 60%
that provides lots of nutrition

COMMUNICATION OBJECTIVE

Affirm Vfresh as the Convey the message Increase the loyalty of

number 1 natural fruit that Vfresh is a great customers using Vfresh
juice brand in Vietnam companion in life products
 TARGET AUDIENCE

Purchase Parents of teenagers (13-

Student Worker
customer 18)

Gender Most are female Both men and women Both men and women

Age 30-45t 18-23t 24-30t

Start work and earn income

Income Have a stable income >10tr No job or stable income yet
Demographics >5tr

Participate in community
Often want to experience new
activities, take care of yourself Sports and exercise, travel,
Interest and unique things, and have an
and family, spend time with exploration, shopping,
active lifestyle.
friends and relatives

Characterized by curiosity and

Care about the health and love of experiment.
Pay attention to health and
quality of the products their
product quality.
children drink. Pay attention to convenient
Psychographics
drinking water products.
Pay attention to product
Follow your child's wishes and
ingredients
fulfill their wishes Pay attention to products with
reasonable prices.

The trend of finding high-value

and high-quality products for Have a busy lifestyle and like
Tend to look for convenient and
children. to look for convenient and
quick products as well as new
healthy products to
and unique products.
Rely on the brand and supplement their body's
reputation of the product when nutrition.
Regularly drink canned drinks
making purchasing decisions.
such as juice, tea, and coffee.
Often interact online, learn
Behavior
Can buy when their child wants and share opinions about
Look for products with
that product. products via social networks
reasonable prices.
and review sites.
Can learn about the product
Maybe influenced by people
through feedback from other They can research
around, when people buy it,
consumers, especially from information about the
they will also want to try
those who have used the product before buying.
product with their children.
 MESSAGE STRATEGY

3C
INSIGHT model

Consumer truth Company truth Category truth

Worried about The brand has a Vfresh juice is

products containing long and reputable convenient, easy
chemical ingredients history with a storage, and has a
and preservatives diverse product line variety of flavors
that affect health

When conducting a survey of 117 people aged 18-30 about canned juice brands,
although the number was not too large, it partly reflected the change in awareness
and desire of young people about using fruit juice. Of these, 79.5% chose Vfresh
and 73.5% chose TH. These are both brands that produce canned juice with
natural ingredients and no chemical sugar, of which Vinamilk's Vfresh commits to
being 100% made from fresh fruit.

KEY INSIGHT
In everyday life, people need a drink that is convenient,
diverse in flavor but still natural, full of nutrients and
beneficial to health.
 Increasing brand awareness helps potential customers know
about Vfresh's brand and juice products.

Create potential customers from collecting customer

information such as name, email address and phone number.
MESSAGE
OBJECTIVES Encourage 30% of potential customers to buy products after
3 months of campaign implementation.

Build long-term relationships with current customers and

encourage them to continue purchasing Vfresh juices.

MEDIA MESSAGE
BIG IDEA

“NƯỚC TRÁI CÂY TỰ NHIÊN

SỨC SỐNG TỪ THIÊN NHIÊN”

After the Covid-19 pandemic, people, especially young people, are gradually paying
more attention to their health. Choosing products with clear origins and natural
ingredients that are safe for health is one of the top priorities. Realizing that
situation, Vfresh decided to launch the campaign “Push nutrition, push energy”
which aims to encourage people to use quality products to have good health,
positive energy, and increase efficiency in work and life.
 The AIDA model describes four stages that
consumers go through before making a
MESSAGE DESIGN purchasing decision. The stages are Attention,
Interest, Desire, Action. Ideally, during these
& EXECUTIONS four stages, content will attract attention to the
brand, create interest in the product or service,
and stimulate desire for that product or service.
It facilitates and promotes the action of trying or
buying that product or service

PHASE 1: ATTENTION (DURATION: OCTOBER 2 - NOVEMBER 2)

Objective: The first step in marketing or In addition, Vfresh will award

advertising is to consider how to attract rewards to products with unique
consumer attention. (Academy of Corporate designs and high interactions on
Finance, 2023) social platforms. During the
contest, a series of articles will
Vfresh is a fruit juice familiar to those who love be continuously promoted by
drinks with natural ingredients. However, some the brand on Vinamilk's official
young Vietnamese people are not too interested fanpage about the contest, how
in the ingredients that make up products, so to participate and the program's
they are not too familiar with products with prizes.
natural ingredients like Vfresh.

Therefore, Vfresh needs to develop a Marketing

campaign that attracts the public's attention
with content that suits today's tastes.

Through surveying the customer market, Vfresh

realized there is potential when these customers
use social networks very often. From there,
Vfresh takes advantage of the media influence
of large and small KOLS to attract customers
interested in the product.

The trend “New design from Vfresh box

cover” will be deployed on social networking
platforms such as Tiktok, Facebook,
Instagram,.... with the participation of KOLS
leading the trend. Participants will use used
boxes to create their own new, unique products
and share them on social networks. This
increases the attractiveness of advertising
content and creates a connection between
Vfresh and customers.
 PHASE 2: INTEREST (DURATION: NOVEMBER 10 - DECEMBER 30)

Time bound
For social media channels:
TVC launch: November 10
Advertising for TVC:
10/11 - 30/12

Objective
Once consumers know that a product or service exists, the business must make an
effort to increase the interest of the potential customer.
Once there was enough interest, Vfresh began introducing the main content of the
campaign to the community through TVC.

The "Push nutrition, push energy" campaign chose TVC as the means to introduce
the campaign and its goals through a short video.

The video describes the convenience of Vfresh juice with familiar images and stories
in life. By using realistic images, the video gives viewers a feeling of intimacy, so the
message is conveyed more deeply and easily. TVC will be deployed on social
networking sites such as Facebook, Tiktok, Instagram, Youtube,...

PHASE 3: DESIRE (DURATION: NOVEMBER 10 - DECEMBER 30)

Objective Promotional content includes

Once a consumer is interested in a Campaign:
product or service, the next goal is to “Push nutrition, push energy”
make the consumer desire it, shifting Vfresh charity event
their mindset from “I like it” to “I want Promotion on the occasion of campaign
it.” (Institute of Corporate Finance, product launch
2023) Images and information about Vfresh
Images of customers' creative products
At this stage, Vfresh focuses on
building trust and conveying campaign
information. The brand promotes PR
activities on famous newspapers and
online news sites. Along with that, the
brand will cover the campaign image
through banners and posters displayed
at shopping centers and crowded
places.
 PHASE 4: ACTION (DURATION: NOVEMBER 10 - DECEMBER 30)

This is the 'results' phase of the campaign. It will determine the success of the
campaign through consumer actions, for example: 'Are consumers willing to buy
more Vfresh products?' Or 'Are they actively participating in campaign activities?'

To stimulate consumers to "take action", Vfresh offers the promotion "Buy 5 get 1
free" during the program period. At the same time, Vfresh's communication goal is
to promote and encourage young people to use products with natural ingredients to
help improve their health.

Vfresh will also deduct a portion of revenue to implement a charity program called
"Vfresh yeu thuong" with activities such as financial support and giving out juice
to labor associations/organizations in rural and regional areas, and participating in
sponsoring academic competitions... This activity encourages consumers to
participate in purchasing products not only for personal use but also to donate to
the community.

MEDIA STRATEGY

Media objective

Increase the number of customers following and accessing Vfresh products on

social media from 500,000 - 900,000 in 3 months
Reach 1-3 million viewers during the campaign on multiple platforms

Media mix selection

1. Television

Reason:
- Television reaches millions of viewers across the country. This allows you to reach
a very large audience without having to focus on many different advertising
channels.
- Content on TV is strictly censored, so viewers tend to trust the content shown on
TV more than other content.
 Communication plan: Goal:
Advertising during prime time on television Reach 3-4 million viewers.
channels such as VTV1, VTV3. These are Communicate clear, interesting
famous national television channels in advertising and complete
Vietnam. campaign information.
Leave your audience with a
The advertising frequency is not too thick lasting impression
because it can be boring and not too sparse
to avoid the audience having no impression
of the product.

Sponsorship: Vfresh can participate in

sponsoring programs with viewers suitable
for the campaign's target audience.

For example, the program Road to Olympia

broadcast on VTV3 channel... is an indirect
way to promote the brand image but still
attracts a lot of audience attention.

2. Social Media

Reason
In January 2023, Vietnam had a total of 77.93 million Internet users, reaching
an Internet penetration rate of 79.1% of the total population.
Vietnamese people spend 2/3 of their time using smartphones just to access
social networking applications (VNETWORK, 2023)
The campaign will be promoted on 3 channels including: Facebook, Tiktok,
Youtube, channels that have received a huge amount of traffic from many
generations, especially generations Y and Z.

Facebook

Communication plan: Promote on Vinamilk's official Facebook

Deploy information/activities related to the campaign“Push nutrition, push energy”
with content
Launched TVC
Post information related to the contest “New design from Vfresh box cover” How to
join; activities; awards,…
Re-up the contest's outstanding Tiktok videos “New design from Vfresh box cover”
Post videos about charity activities of the program “Vfresh yeu thuong”
Post articles about Vfresh juice products
Up to 4 articles a week
Choose articles with high engagement to create paid ads on Facebook. Advertising
frequency is not too thick or too sparse
Decorate your Fanpage with colors and content related to the campaign.
Goal:
Increase 150,000 followers on Facebook.
2,000 - 5,000 responses/post
400,000 views for TVC
2 million views for other articles

Youtobe

Communication plan:
• Upload TVC and videos about "Vfresh love thuong" charity program on Youtube
• Implement paid advertising on Youtube in two forms: Skippable advertising. Ads
cannot be skipped
• Advertising campaigns through Masthead Ads and Youtube In-Feed Video Ads.
Deploy SEO advertising for keywords: “Vfresh”“Push nutrition, push energy”,
“Vfresh yeu thuong”,

Goal:
- TVC reached the top trending in the first 24 hours
• Received 4 million views on TVC
• 100,000 views for each video about charity programs
• Total views are 2M for videos uploaded to Youtube Shorts.
• Conversion rate for both paid advertising methods including skippable/non-
skippable, Masthead, In-feed video ads is 10%.
• The number of YouTube channel subscribers increased by 50,000

Tiktok

Communication plan:
• Upload TVC in the form of Short Videos and campaign related content
• Cooperate with influential KOLS, especially Tik Tokers who regularly create
content about food and drinks.
• Create a UGC contest: people upload TikTok videos New design from Vfresh box
and Vfresh have labeled
• Continuously re-upload participating Tiktok video exam “New design from Vfresh
box cover”
Deploy SEO advertising for keywords: “Vfresh” “Push nutrition, push energy” ,
“Vfresh yeu thuong”
Famous TikToker invited to be trend
leader(people)
Goal:
TikTok channel subscribers
@Thunglongfamily: 2.3M
increased by 50,000
Viewer characteristics: Young people,
5M views for TVC
review
1M views for other content
Content: family content, funny elements,
Total number of participants in the
review
“New design from Vfresh box
cover” contest on TikTok is 4,000
@tieumanthaune: 3.3M
persons
Viewer characteristics: Young people,
Hashtag #Vfresh and
review
#Pushnutritionpushenergy ranks
Content: Life stories; review food,
top trending in
beverage; funny elements
The conversion rate for both paid-
ads methods included skippable or
@saigonspringroll(Tri Phan): 2.1M
non skippable ads is 20%
Viewer characteristics: Young people,
love sports, healthy lifestyle
Content: fitness instructions, mixing and
cooking experiences

@trangheothi: 244k
Viewer characteristics: young people;
Learn to cook and mix; live healthy
• Content: teaches mixing and cooking
tips; Decorate dishes, review recipes

@[Link].7M
Viewer characteristics: Young people,
likes to create dishes
Content: teaching mixing and cooking
recipes; experience life
 Online newspaper

Communication plan:

[Link]:
-Nearly 100 million hits
-Towards the age of students, students, young people
- Information about life, entertainment, society

[Link]:
-Nearly 90 million hits
-Most are between the ages of 22-35
- Provide general entertainment information

[Link]:
- Over 100 million visits per month
- People aged 18-50, especially 20-30 years old
- Information about breaking news and media

Cooperate with famous news pages on Facebook

- Theanh28 Entertainment: 11 million followers

- Top Comments: 4.4 million followers
- Beat VN: 3.3 million followers
- Simpson: 664k followers

Goal:
- 30,000 - 50,000 response for each article of Facebook fanpages
- 300,000 visits for total online newspaper

Search Engine

Implement advertising on the two most popular search engines in our country
such as Google and Coc Coc

Communication plan:
Place campaign or TVC images on the search homepage
Display of advertising products: Campaign images/videos are displayed on
websites with high traffic: VTV, online newspapers, television series...
Implement SEO advertising keywords: “Push nutrition, push energy”,
“New design from Vfresh box cover”, “Vfresh yeu thuong”

Goal: the conversion rate for all above paid ads method is 12%
 Support Media

Communication plan:
Billboards: use digital billboards to
promote brands. Located in an area or
shopping center with heavy traffic such as
Aeon, Lotte...

Mobile billboards: posted in crowded

places such as buses, airports, schools

Vending machines: Vfresh is sold at

vending machines located in places with a
high density of target customers such as
schools, companies, etc. On the vending
machines, posters about campaign images.

E-commerce

Vietnamese people spend up to 6.38 hours a day accessing the internet and 58.2%
of that is used for online purchases. The 2022 E-commerce White Paper estimates
that the number of consumers shopping online for the first time in Vietnam will
likely reach 60 million (VnEconomy,2022)

It is difficult to deny that advertising on e-commerce sites not only brings growth in
revenue but also expands the ability to reach target customers.

Vfresh has developed an iconic advertising campaign on e-commerce platforms

using market sectors in Vietnam as of early 2023. In particular, Vfresh has used
large market share sectors on the platform like Shopee (62.1%), Lazada (19.1%),
and TikTok Shop (15.5%). This is not only a promotional step but also a smart
strategy to quickly reach and attract the attention of your target audience.

Create an account on the trading platform

Place the campaign banner on the website homepage
Make SEO ads for keyword: Vfresh fruit juice
Advertise products on the first search page
Participate in Flash Sale to increase product search capabilities

Goal:
Product reach reaches 1 million viewers
The conversion rate for all paid advertising methods above is 10%
The number of followers on Shoppe reached 45.2 thousand followers.
 PUBLIC RELATIONS

[Link] program 2. Participate in sponsorship

Vfresh loves charity events such as Sponsor entertainment programs or
supporting poor children, sponsoring music competitions that are hot today to
social organizations or participating in increase presence with the audience.
environmental protection projects.
Promote charitable activities through For example, Vfresh can participate in
media and social networks to create sponsoring the audience's favorite
positivity and consumer awareness of entertainment shows such as: "2 Days 1
Vfresh. Night" or the program "Mask Singer" to
create audience interaction and brand
For example: Organizing the charity recognition.
program "Vfresh yeu thuong" to support
children in highland areas. Not only 3. Create quality PR content
school supplies and daily clothing, but Create quality PR content about Vfresh's
also sponsorship of nutritious juices activities and events.
along with activities through social Use communication tools such as
media posts to create awareness and articles, newspapers, and television to
positive engagement with the brand. spread positive information about the
brand.
For example: Write articles about
charity activities or create promotional
videos with production processes and
product quality along with survey data
about consumer reviews of Vfresh
products.

[Link] public response situation

Make sure to be ready to promptly
respond to situations such as: negative
feedback about products or misleading
information about the brand, etc. that
may occur by: organizing press
conferences, press communications,...to
maintain Vfresh's reputation.

Develop a strategy to quickly respond to

customer feedback according to the
"customer-centric"criteria,
demonstrating listening and sharing
customers' opinions and contributions to
the brand.
 DIRECT MARKETING

Communication plans:

Create an impressive booth or display area at supermarkets to attract

customers' attention.

There are staff at the booth to guide and answer all customers' questions.

When customers try the product, it can be combined with a special offer,
such as a discount on the purchase of the product or a gift to encourage
them to buy the product right at the supermarket.

Use communication materials such as flyers and posters that include images
and information about the campaign, accompanied by QR codes for
recipients to scan and then visit Vfresh's website for more information.

Goals:
Able to sell products to customers who account for 30% of testers
 SALE PROMOTION

According to the market price, Vfresh juice has a selling price ranging from
20,000 VND to 60,000 VND depending on the type of product. We offer the
following sales promotions:

[Link] general stores

The "Buy 5 Get 1 Free" program with each receipt of products of the same
type and promotions will be deployed at all stores and agents nationwide to
stimulate consumers to purchase.
In addition, the brand also designed the display booth to suit the campaign's
purpose and promotion, while also boosting sales

2. For e-commerce (Shopee, Lazada,...)

For each e-commerce platform:
For each bill over 150,000 VND, a 20% Voucher will be applied (no more than
30,000 VND).
For each bill over 500,000 VND, a 50% Voucher will be applied (no more than
300,000 VND)
 PERSONAL SELLING

[Link] professional sales staff [Link] channels

+ Organize staff training programs to + Determine store, supermarket or
improve product knowledge as well as point of sale strategies to implement
sales skills of employees Personal Selling campaigns
+Combine traditional and online sales
+ Focus on the advantages of the channels to meet consumer needs and
product. For example, there are many convenience.
unique flavors, convenient to use and
time-saving. Next, instruct customers [Link] and evaluation
on how to use and preserve the +Track the number of customer
product so they can enjoy it at its contacts, interactions and increased
best. sales after the
+Collect feedback and listen to
[Link] interaction channel contributions from customers to
Booths in shopping centers or improve product and service quality.
convenience supermarkets are
decorated with unique, attractive [Link] and advertising
designs and have programs for Build communication campaigns
customers to experience free product via social networks to increase brand
testing that can attract customers. awareness and support Personal
selling campaigns.
[Link] and guidance
+ Advise and guide customers to help
them choose products that suit their
preferences and needs.

+ Share occasions where the product

can be applied or used as a gift, etc.
to make the most of Vfresh's flavors.

4. Promotions and special offers

+ Create a promotion program "Buy 5
Get 1 Free"

+Promotional program to give away a

premium four-season natural glass
when purchasing 1 L Vfresh Juice
 Campaign Management

Budget allocation

Evaluation of effectiveness
 REFERENCES

Nước trái cây Vfresh 100% – nguồn vitamin tự nhiên cho những người
bận rộn(2017):
[Link]
[Link]

Nước ép trái cây đóng hộp có thể thay thế nước ép trái cây truyền
thống(2021):
[Link]
co-the-thay-the-nuoc-ep-trai-cay-truyen-thong-1209919

Aida model (2023) Corporate Finance Institute:

[Link]
marketing/

Xu hướng phát triển Internet Việt Nam 2023

[Link]
xu-huong-phat-trien/

VnExpress (2017) Nhiều Người Việt sở hữu 3-4 chiếc Tivi Trong nhà:
[Link] 4-chiec-tivi-trong-nha-
[Link]

Nhĩ Nam (2022) Đón đầu Các Xu Hướng công Nghệ Trong Mua Sắm
online:
: [Link] dau-cac-xu-huong-cong-nghe-trong-mua-sam-
[Link]#:-:text=C%C3%A1c%20nghi%C3%AAn%20c%E1%BB%A9%20g%E1%