Scribd
Upload
11 views17 pages

Design Principles

The document outlines key elements and principles of design, including point, line, form, pattern, texture, space, size, typography, color, and image. It emphasizes the importance of balance, rhythm, emphasis, and unity in creating effective graphic design. Each element and principle plays a crucial role in conveying meaning and organizing visual information.

Uploaded by

monandrei2004
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
11 views17 pages

Design Principles

The document outlines key elements and principles of design, including point, line, form, pattern, texture, space, size, typography, color, and image. It emphasizes the importance of balance, rhythm, emphasis, and unity in creating effective graphic design. Each element and principle plays a crucial role in conveying meaning and organizing visual information.

Uploaded by

monandrei2004
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Design

Principles
Prepared by: Eduardo D. Buenaventura II
Elements of
Design
1. Point
2. Line
3. Form
4. Pattern
5. Texture
6. Space
7. Size
8. Typography
9. Color
Point
A point is the fundamental particle of graphic design.
Line
• Line is any mark connecting
two points.
Form or Shape
• Anything that has a width
and a height is a shape.
Pattern
Our tendency to make meaning an order will find a
pattern in things.
Texture
Texture is the look or feel of a surface. You can add
richness and dimension to your layouts with texture.
Visual texture creates an illusion of texture on a printed
publication or web page.
Texture can create mood and personality
Provoke emotion
Space
Space is the distance or area between or around things.
Space separates or unifies, highlights, and gives the eye a visual rest.
Size
• Size is how large or small
something is.
• Size is very important in
making a layout functional,
attractive, and organized.
• It shows what is most
important, attracts attention,
and helps to fit the layout
together.
Type
• Typography is one of the
most important tools for a
graphic designer.
• Typography can take you
back to a different time, set
a mood, set a tone of voice,
organize pages, create unity
between objects etc.
Color
Color in layouts can convey moods, create images,
attract attention, and identify objects.
When selecting colors for a publication or a web page,
think about what you want the color to do and what is
appropriate for your purpose.
Image
Image is an essential part of graphic design.
Images can be of basically three kinds; Photographs,
Illustration and paintings.
Images can be interpreted in many ways and cultural
differences should be kept in mind when ‘reading’ an
image.
Principles of
Design
1. Balance
2. Rhythm
3. Emphasis
4. Unity
Balance
refers to the distribution of visual weight in art.
Rhythm
• Rhythm is a pattern created
by repeating elements on a
page in an expected manner.

• Repetition (repeating similar


elements in a consistent
manner) and variation (a
change in the form, size, or
position of the elements) are
the keys to visual rhythm.
Emphasis
• Emphasis is also known as
dominance in graphic
design. It is the first thing the
eye sees. Emphasis is used
to create a hierarchy of what
should be most important on
a page.
Unity
Unity helps all the elements look like they belong
together.
Readers need visual cues to let them know the piece
is one unit.

One should be consistent with fonts, sizes, styles,


headers, footers etc.

You might also like