UGC Process
Outreach/Selection Phase
- Instagram (look at other brands in similar niches and find creators
they use, check who the brand follows)
- Tiktok
- Youtube
- Influee/Billo
- Backstage (VSL authority figures like medical professionals)
Content Deliverables
*The more content the better to test out different variations of ads*
- Scripted video
- Broll shots
- Voiceovers
- Freestyle testimonials/tutorials
- Pictures (before and after, holding product, using product etc)
- Shooting guidelines
- Agreed deadline for content to be sent
Outreach Template
Hi (insert name)!
My name is (your name), and I'm the content strategist for (your brand name).
I'm reaching out to you because we LOVE your (IG,TT,YT), your videos, and
overall your energy, and would love to collaborate with you!
Specifically, what we're looking for is:
- 1-2 minute unscripted testimonial video using our product, trying it out and
sharing your review.
- A short script including broll footage
- A few pictures using the product
If you would like to move forward with this exciting opportunity, we can
provide a creative brief with all the details!
Could you please let me know if you'd be interested in doing this collaboration
with us and how much you would charge for the video?
Thank you, and I'm looking forward to hearing from you!
Content Brief
Deadline: 7 business days after receiving the product
*Please note that it is essential to deliver the content within this deadline in
order to receive the agreed compensation.
Deliverables:
- 1-2 minute unscripted testimonial video using our product, trying it out and
sharing your review.
- A short script including broll footage
- A few pictures using the product
Shooting Guidelines:
● Use natural light from a big window or outdoors. If you’re shooting in low
light, use a LED ring light to brighten the video.
● Switch your phone's camera settings to 4K resolution to enhance video
quality if possible.
● Film in a quiet location to minimize distracting background noise.
● Avoid adding filters or color grading to the content.
● Avoid clothing with logos.
● Keep the background clean and aesthetic.
● Please don’t do any editing to the videos, we will take care of that :)
1-2 Minute testimonial Guidelines:
Reference:
[Link]
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Shot: Record yourself speaking directly to the camera. Please make sure you are
visible from the shoulders up.
Record a testimonial that feels authentically you. Make sure to follow this
outline and mention these points:
- Introduce yourself + mention one fact that can provide social proof
(Ex: Hi I’m Kevin Hart and I’m a master of skin care, I’ve literally tried out hundreds
of different products and know everything there is about skincare for your face)
- Tell a story about the struggles you’ve had, your journey with your skin and
the different products you’ve tried
- Talk about the red light therapy mask.. Show the product and the
packaging and show how to put it on.. Please mention how they are
completely safe to use so they won’t damage your skin in any way.
- Talk about the results you’ve had since using it, and the benefits it has had
for you.
- Call the audience to get our product in a way they can relate and mention
the offer you have
(Ex. I’m calling all women who have struggled with acne and need a
confidence boost to get this red light therapy mask by ….)
Scripted video & Broll shots
Broll shots:
DESCRIPTION EXAMPLE
1x show yourself looking in the mirror at your skin
prior to using device, showing how unhappy you
are with your skin health
1x close up clip showing the inside of the mask and
the lights.
1x Show what your face looks like after
Script:
HOOKS (please record all the hooks separately)
Hook #1
This is my face before and this my face after just 4 days of using this device,
watch till the end to find out how…
Hook #2
If you’re constantly having breakouts and you’ve tried all skincare solutions, you
need to try this…
Hook #3
I know what you’re thinking… WHAT THE F*** is on your face, but hear me out…
SCRIPT
I’ve been struggling with acne for years and have tried countless products and
solutions but they’ve all been temporary fixes and not long term solutions.
I felt embarrassed to show my face in public and my confidence plummeted,
but then my friend suggested I try Remedy’s Red Light Therapy Mask.
I was sceptical at first and thought it was a mask from Star wars - but it
genuinely transformed my skin and changed my life.
It uses red light therapy to reduce acne, scars and wrinkles to make your face
appear clearer, younger and tighter!
I did some research and doctor’s are going crazy over this new form of skincare
technology and say the benefits are endless.
The therapy increases blood circulation and brings more oxygen and nutrients
to the skin cells. Which helps heal existing acne and damaged skin and makes
your face look clearer and smooth.
I literally uses it for 10 minutes twice a day and within 1 week the results are
shocking, I barely recognise myself - in a good way!
But it’s not just me who’s experienced life changing results, thousands of
women like me have also regained their confidence and feel happy in their skin
again.
Trust me, I was sceptical as to whether it would work too, but it really does and I
wish i used it sooner!
Get yours before they sell out again!
PHOTOS
1. Before and after (Your face now before the product has arrived and the
your face after using the product for ¾ days)
2. You wearing the mask with it on
3. You holding the mask in your hand and smiling to the camera