Storytelling Structures
STORYTELLING STRUCTURES:
HERO’S JOURNEY: #1. INTRO - Establishes the hero (our client, or one of their
● Example clients) and the problem.
● Example ● Template: X days/years ago I (insert problem client was
● Example experiencing/and or was seeing others experience)
● Example
#2. INFLECTION POINT - Highlights the pain points from this
problem.
● Template: Because of this I was (insert pain
points/symptoms that come from having this problem)
#3. RISING ACTION - Explain failed solutions/attempts they tried
in order to fix the problem.
● Template: I tired/they tried insert failed solutions they
have tried in order to fix the problem
#4. CLIMAX - Introduce the solution to this problem.
● Template: Finally after X months/years of no results I
figured out the one thing that actually worked, (insert
solution).
#5. FALLING ACTION - Explain the success you have seen
because of the solution
● Template: When I started doing this I (Insert
results/social proof/success from solution that happened
#6. RESOLUTION - Call to action to business/service.
● Template: Because of this experience I started (insert
business/service so I could help people just like me
achieve (insert dream result)
● CTA to business/service
MAN IN A HOLE: #1. COMFORT ZONE - Individual is not in a bad place but
● Example something is missing.
● Template: X days/months/years ago I was a normal
(insert age) guy/girl, working as a (insert role), and just
living life. I wasn’t unhappy but it always felt like
something was missing.
#2. TRIGGER - A trigger happens (illness, accident, disruption,
etc) which causes realization not the best version of yourself.
● Template: Then on a random (insert weekday) (insert
trigger)
#3. CRISIS - The realization causes a midlife crisis where the
individual learns something valuable.
● Template: But this mid-life crisis made me realize (insert
valuable lesson)
:
#4. RECOVERY - Individual put what they learned to good use
and start to make your comeback.
● Template: So I started to (insert action/actions)
#5. BETTER PLACE - Individual is better off than you were
before in your previous comfort zone.
● Template: Which leads me to today. Now I (insert
dream result), and (insert positive side effect/effects from
dream result).
ABOUT ME: #1. INTRO - A starting point where your story begins
● Example ● Template: Hi i’m (insert name), and X months/years ago
● Example (follows I was a normal guy/girl, working as a (insert role), and
most parts of living a normal life
template)
#2. CONFLICT - What set you on this path
● Template: Well all up until (insert life changing event)
#3. EPIPHANY - That changed your perspective
● Template: Because I this I realized (insert epiphany)
#4. CHANGE - The change you made following your epiphany
● Template: Which led me to do (insert action/actions),
and that leads me to today. Now I (insert dream result),
and (insert positive side effect/effects from dream result).
#5. PURPOSE - The deeper “Why” that is driving your brand
● Template: (Insert dream result) changed my life, and I
made it my mission to help (insert target audience) go
from (insert pain point/points) to (insert dream result) too.
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