Joseph Hernandez

Photo
SALES & MARKETING EXECUTIVE
Expertise in global business development with hands-on experience in cultural and
economic affairs in American and European countries

abc@[Link] 9810232323

Profile Summary
 Currently working as Vice President – Sales with Tata Industries Ltd.; leading teams for businesses worth US$ 100
million in revenues per annum; driving sales, marketing and growth strategies for all India
 Collaborated with sales, marketing and other key stakeholders to understand customer insights and executed customer
centric market/sell plans and programs, which increased the sales and margin growth by 60%
 Awarded "Top Sales Leader of the Year" in 2014 with INR 80 Crores net team sales achievement, closed the year
at 30% to annual quota
 Successfully managed P&L responsibility for 15 years and cultivated excellent relationships with new prospects &
existing customers
 Grew revenue and profitability by double-digits in 2013; launched start up business that grew from US$ 0 to US$ 5
million in just 6 months
 Formulated plans, translated product & business strategies into executable channel plans and drove implementation
in western region with a team of 18-20 members
 Formulated plans, translated product & business strategies into executable channel plans and drove implementation
in western region with a team of 18-20 members
 Grew revenue and profitability by double-digits in 2013; launched start up business that grew from US$ 0 to US$ 5
million in just 6 months
 Formulated plans, translated product & business strategies into executable channel plans and drove implementation
in western region with a team of 18-20 members
 Formulated plans, translated product & business strategies into executable channel plans and drove implementation
in western region with a team of 18-20 members

Core Competencies

Sales & Business Development Distribution/Channel Management Market & Competitive Analysis

Strategic Market Positioning Territory Growth Management Sales Training & Leadership

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Soft Skill Education

Collaborator
2003- MBA (Sales & Marketing
Communicator Management) from IIM,
2005
Ahmedabad in 1997
Planner

Innovater
MBA (Sales & Marketing
Intuitive 2003-
2005
Management) from IIM,
Ahmedabad in 1997
 Career Timeline

2000 – 2010 2000 – 2010 2000 – 2010 2000 – 2010 2000 – 2010

Vice President – Vice President – Vice President – Vice President – Vice President –
Sales Sales Sales Sales Sales
Tata Industries Tata Industries Tata Industries Tata Industries Tata Industries
Ltd., Mumbai Ltd., Mumbai Ltd., Mumbai Ltd., Mumbai Ltd., Mumbai

Work Experience

2010 till date Full P&L and operational responsibility of the group. Overseeing 800 employees and 10 direct
Vice President – reports spanning across 5 locations in India, 3 in Singapore and 1 in China. Heading top-line
Sales and bottom-line revenues for all SBUs.
Tata Industries
Ltd., Mumbai Significant Accomplishments:
 Formulated and executed go-to-market strategies that leveraged tremendous
opportunities of growth in revenue from US$ 15 million to US$ 30 million for electrical
products in ASEAN regions
 Created an exceptional business plan, organization and sales and marketing infrastructure
for western and eastern region which maximized team effectiveness and allowed quick
rollout of programs and products growing international sales from INR 20 Crores to INR
70 Crores in a short span of 4 months
 Established sales distribution channels in over 3 countries, contributing 80% of the
company’s sales revenue
 An integral part of the National Leadership Core Management Team

Developed, reviewed and reported on the business development division’s strategy, ensured the
2000 – 2010 strategic objectives were well understood and executed by the team. Impacted organization
Director Sales & profitability through effective strategic and tactical management decisions and new business
Marketing development.
Samsung,
Chennai Significant Accomplishments:
 Launched new technology generating business resulting in INR 20 Crores increase
in revenues
 Surpassed year-on-year sales quota from 15% to 30%, closed at an INR 50
Crores overall net sales from Jul’02 to Sep’02
 Developed strategy and roadmap for organization’s International expansion
 Conceptualized and developed new business strategies which led to an increase in
business worth INR 70 Crores

2000 – 2010 Developed, reviewed and reported on the business development division’s strategy, ensured
Director Sales & the strategic objectives were well understood and executed by the team. Impacted
Marketing organization profitability through effective strategic and tactical management decisions and
Samsung, new business development.
Chennai
Significant Accomplishments:
 Launched new technology generating business resulting in INR 20 Crores increase
in revenues
 Surpassed year-on-year sales quota from 15% to 30%, closed at an INR 50
Crores overall net sales from Jul’02 to Sep’02
 Developed strategy and roadmap for organization’s International expansion
 Conceptualized and developed new business strategies which led to an increase in
business worth INR 70 Crores

Personal Details

Date of Birth: xxxxxxxxx