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Advertisement

This chapter teaches how to analyze and create advertisements, which are texts aimed at persuading consumers to buy products or services. It outlines the functions and types of advertisements, as well as tips for effective advertisement creation, including the use of eye-catching headlines and positive language. A project is assigned to create a product advertisement, with guidelines on necessary components and presentation.

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rickystudy017
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5 views20 pages

Advertisement

This chapter teaches how to analyze and create advertisements, which are texts aimed at persuading consumers to buy products or services. It outlines the functions and types of advertisements, as well as tips for effective advertisement creation, including the use of eye-catching headlines and positive language. A project is assigned to create a product advertisement, with guidelines on necessary components and presentation.

Uploaded by

rickystudy017
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Advertisment

In this chapter, you will learn:


to analyze information of an advertisement
to make an advertisement
What is being advertised?
Advertisement
A kind of text which aim is to encourage, persuade, or
influence others to buy or use the product or service offered

An announcement which has a purpose


to promote or persuade readers to be interested
in buying a product or service

Advertisement can be in the spoken or written form.


Function of Advertisement
To advertise the product/service
To promote the product/service
To attract people to buy the product or
use the service
To persuade people to buy the product
or use the service
To make people interested in
Kinds of advertisement
Kinds of
advertisement

Product Advertisement

Service
Advertisement Job Vacancy
What is in the
advertisement?
What is in the
advertisement?
How is the language
in the advertisement?
Simple and Informative
Interesting
Persuading the readers
to use the product or service.
How to Make
Advertisement
Attract potential
State the reason
customers with an
why the customers
eye-catching headline.
would want
to buy
your product.

Include a caption or
additional information.
When the customers
have your attention,
they would want to know more
about your product.
How to Make
Advertisement

Use positive words


that will help sell
Use interesting pictures
your products to
that steal
potential customers.
the customers’ attention.

Make your logo visible.


People will remember
your company for
your quality products.
ADVERTISEMENT
PROJECT
Please make a product advertisement
You can make a product advertisement from brand that already existed
or make your own brand

Then, choose in which media you want to make the ads.


You can make the advertisement by hand on drawing paper
(individual)
Compose the advertisement in digital poster (individual)
Or create an advertisement video (group of 2 students)
Then, make sure you have these
in your ads!
Name of the store
Name of product/brand Tips on how to make ads!
Product description/selling points Focus on special quality
Promotional words/slogan Express selling points
Contact/how to get the product Use interesting/eye catching
illustration
Use promotional words
Make a unique slogan
Do the project in a week
Finally, promote your ads in front of the class, then submit it

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