Rotana

Corporate Presentation
Company Profile
Rotana’s Story
Rotana started with a friendship
In 1978, Nasser Al Nowais met Selim El Zyr and the pair quickly bonded over their shared dream of forming a
regional hospitality group capable of developing industry -leading hotels to international standards.

Nasser Al Nowais Selim El Zyr

Chairman Vice-Chairman

A prominent figure in hospitality and Selim El Zyr’s global hospitality career

tourism, Nasser Al Nowais founded began as Chief Steward at the Waldorf
and chaired Abu Dhabi National Hotels Astoria, followed by 12 years with
for 14 years, playing a key role in Hilton, becoming Regional Director . He
shaping the UAE’s hospitality sector . later founded a Lebanese fast food
He has led major investment initiatives chain, served as VP at Palmariva Hotels
and held senior positions in finance (part of Abu Dhabi National Hotels),
and banking . An economist by training and co-founded Rotana in 1992. Selim
and a graduate of New York University graduated from École Hôtelière de
(NYU), he remains a respected voice in Lausanne and Cornell University .
regional economic and tourism
development .
Leadership Team
Stirring excellence and driving transformative change
Rotana is guided by two legendary leaders driving success across the organization .

Philip Barnes, Eddy Tannous,

Chief Executive Officer Chief Operating Officer

With over 40 years of international Eddy Tannous brings over 20 years of

experience, Philip Barnes is a specialist experience in managing hotel operations
in hotel and resort openings, for major hospitality groups . He
turnarounds, and asset repositioning . previously served as Senior Vice
He held senior roles with Fairmont President of Operations at Fairmont,
Hotels & Resorts, including Vice overseeing performance across the
President for the Middle East, Middle East and Asia . Prior to that, he
overseeing developments in South was Vice President of Operations for
Africa, Saudi Arabia, Egypt, the UAE, and Saudi Arabia at Accor, managing a
Oman . He also held leadership positions portfolio of 40 operating hotels and 40
at Four Seasons, Shangri -La, among pipeline projects .
other leading international brands .
 Rotana
in Numbers
80
Operational
40
Properties
22
Countries Cities
45
properties in the pipeline

30M 20K
Loyalty Members Keys in total
12K
Dedicated
250
F&B outlets
team members

Rotana Proposal for Project Name

 Lebanon Russia
2 Properties 5 Properties

Syria
1 Property

Turkey Georgia
6 Properties 1 Property

Iraq
7 Properties
United Kingdom
2 Properties
Kingdom of Bahrain
4 Properties

Bosnia
Qatar
1 Property

Over 120
7 Properties

United Arab Emirates

Jordan
40 Properties
2 Properties

Pakistan
1 Property
operating
hotelsby
Senegal Oman
1 Property 2 Properties

Ghana Kingdom of Saudi Arabia

2028
4 Properties 22 Properties

Benin Kenya
1 Property 2 Properties

Tanzania
1 Property
D R Congo
1 Property
Egypt
6 Properties
Treasured
Time
6
Brands 1
Promise
Brands Reputation
Global Review Index (GRI) YTD 2025

GRI Index Ranks Rotana Hotels

Among the World’s Top 3 Brands
Review Pro is an online reputation Management Platform that aggregates all online reviews into one
platform.

Analyzing over 2 million reviews from 9,500 hotels in all regions and reports a comprehensive
snapshot of guest experiences in 3 to 5-star hotels.

This pioneering benchmark analysis offers hoteliers and partners valuable insights into guest
satisfaction trends and provides a comparative measure against current industry standards.
Brands Reputation
Global Review Index (GRI) YTD 2025
Brands Positioning
Tailored Hospitality for Every Lifestyle
Luxury

Upper
Upscale

Upscale

Upper
Midscale

Midscale

Economy

Essential Services & Serviced Apartments &

Hotels & Resorts Collection & Lifestyle
Lifestyle Branded Residences
Brands Minimum Requirements
Bespoke by project
Keys Room Size Guests Facilities Recreational Facilities Built Up Area
2 Restaurants
Pool, Health club, Wellness Area and
1 Bar
150 32m2 Treatment Room, 15,000m2
Meetings Rooms
Spa (Optional)
Banquet Hall
1 Restaurant
150 28m2 Meetings Rooms Pool, Health club & Spa (optional) 13,000m2
Banquet Hall

100 22m2 1 Restaurant Gym 7,500m2

1 restaurant
1 bar
150 22m2 Pool and Gym 11,250m2
1 deli
Meeting rooms
Studio 36m2
1 Restaurant Meeting Room
100 1 Bedroom: 70m2 10,000m2
1 Bar Pool and Gym
2 Bedroom: 105m2

100 Customisable Customisable Customisable Customisable

 Rotana
Awards
✓ Ranked among Forbes’ Top40 Arab Brands
✓ 550 awards and distinctions receivedover 23 years
✓ 145 World Travel Awards, including leading hotel brand, leading
family resort, world’s leading business hotel brand and fastest
expanding hotel brand
✓ 32 Business Traveler Awards
✓ 8 Selling Long Haul Awards , including Champion Category Hotel for a
group offering the best overall product and service
✓ Rotana restaurants selected into the prestigious
MICHELIN Star Guide

Rotana Proposal for Project Name

Our Brands
 Upper Upscale,
Exquisite Stays
42
Properties
21
Cities

• Upper upscale hotels and resorts

• Prime, central locations for business or leisure
• Distinctive and approachable service style
• Elegant design
• Multi -award -winning F&B outlets
• Club Rotana —the luxurious upgrade to any stay
• Top -end event, conference and banqueting
facilities
 Upscale,
ConvenientComfort
11
Properties
8Cities

• Upscale hotels and resorts

• Prime, central locations for business or leisure
• Attentive yet unobtrusive service
• Multi -award -winning array of F&B outlets
• Club Rotana - the luxurious upgrade to any stay
• Premium conference and banqueting facilities
 Lifestyle,
Savvy & Essential
15
Properties
11
Cities

• Lifestyle hotels with essential services

• Convenient, cost -effective and connected stays
for value savvy business travelers
• Contemporary design
• Practical comfort
• Efficient F&B concepts: [Link] and [Link]
 Serviced Apartments,
Elegant Living
23
Properties
14
Cities

• Fully serviced hotel apartments

• Home environments , suitable for extended stays
• Fully equipped kitchens
• All -day-dining restaurant & 24-hour room service
• Fitness and recreational facilities
• Standalone or incorporated as part of a mixed -
use development
 Our collectionof
independenthotels
17
Properties
9
Cities

• A brand created with flexibility at its core

• Drives accelerated returns
• Adaptable across diverse property types
• Minimal renovation and repositioning costs
• Streamline transition to maximize operational
efficiency
• Easy integration for immediate impact
 Bringing theRotana
lifestylehome
7
Properties
6
Cities

• Branded Residences with hotel service excellence

• Offering elegantly designed studio to four -bedroom
apartments and villas, available furnished or
unfurnished.
• Located in the heart of the finest residential
communities
• Designed for discerning guests seeking a
sophisticated home
Rotana Sales Offices
Global Sales Offices 12
Sales offices in key
feeder markets (KSA,
Russia , Kazakhstan & CIS
UK, Germany, …)
United Kingdom , Ireland & Nordics China
Netherlands Turkey
Germany , Austria & Switzerland

France
India
30
Italy Tradeshows per year
(GCC, India, UK ….)

Participation in major
travel summits and
conferences (WTM in
United Arab Emirates
London, ITB in Berlin,
South Africa ATM in Dubai, ST F
Kingdom Of Saudi Arabia , Kuwait in Riyadh …)
& Qatar
Central Reservation
System (CRS)
Central Reservation System

Rotana’s Central Reservation System (CRS)

streamlines hotel bookings by managing real-time
20% inventory across multiple channels, ensuring
efficient operations and maximizing direct
bookings.

It provides centralized control with dynamic

80% pricing and detailed analytics, enhancing revenue

management while delivering a seamless and
personalized guest experience.
CRS
– [Link]
– Online Travel Agents
– Global Distribution System

Other Sources
Rotana Partners
Rotana Partners
Loyalty Program
Rotana Rewards
A member of Global Hotel Alliance
Exclusive

30 Million Members
Select
• Benefits range from reward miles at partner
airlines, complimentary room nights and Classic
meals, to over a thousand gifts

• Successive winner of the Best Hotel Loyalty

Programme in the Middle East
 Global Hotel Alliance
50 850+ 100 30M
BRANDS HOTELS COUNTRIES MEMBER

34
Global Hotel Alliance
Discovery Worldwide
Europe

North America 387 14.5m Greater China

properties members 49 3.1m
40 2.7m properties members
properties members Middle East
54 1.5m
properties members

Africa Rest of Asia

Central & 62 750k 151 3.35m

South America & properties members
properties members
the Caribbean
Australia &
45 1.7m New Zealand
properties members
73 2.5m
properties members
Food and Beverage
Food & Beverage
100+
Awards since 2002
250
Food and beverage
outletsand growing

92%
Satisfaction of diners at Rotana’s
130+
Kitchens developed
food and beverageoutlets
Fitness & Wellness
Wellness & Fitness
Elevating Well-being Through
Thoughtful Design & Experiences
At Rotana, wellness and fitness are at the heart of our
hospitality experience .

From the serene indulgence of Zen The Spa to state-of-the-

art gyms and outdoor activities, Rotana offers a holistic
approach to well -being .

Every wellness program is thoughtfully designed to

complement each destination, ensuring guests enjoy
tailored experiences that align with modern lifestyle trends .
Zen Spa, Rotana’s Signature Sanctuary for
balance and rejuvenation designed and
developed by Rotana, Zen Spa is our exclusive
signature spa brand, inspired by holistic Asian
philosophies and infused with a contemporary
touch . This tranquil retreat invites you to escape
the demands of daily life and embrace a journey
of relaxation, renewal, and inner harmony .
Technology
Technology
Our IT infrastructure is built to enhance efficiency,security, and guest
satisfaction across all properties. We leveragecutting-edgetechnology
to streamline operations, deliver seamless digital experiences, and
ensure thehigheststandards of dataprotection.

1. Cloud-based subscription model 4. Artificial intelligence and data

integrated platforms analytics
C entralized, scalable solutions with Optimizing revenue opportunities,
reduced capital expenditure . operational efficiency, sustainability and
guest personalization .

2. Guest-centric mobile solutions

Personalizing the guest experience and
enhancing guest satisfaction .
5. Brand standards and governance
Centralized purchasing, negotiations, risk
management and compliance .

3. Advanced cybersecurity
measures
R obust security protocols to safeguard
sensitive data, ensure compliance with
industry standards and data protection
laws.
Rotana Proposal for Project Name
Talent & Culture
Talent & Culture
Through our unique Training Programs, we make it a point to tap into
the talent pool across our host countries, ensuring young, local talents
are always recruited and offered the training, mentoring and work
experience.

“My Rotana” is an interactive platform, which shares information on management training

programmes, key achievements for the group as a whole, property specific news and much
more .

Over

11K
Team members
100+
Nationalities
75%
Retention ratio

25
Corporate Training
1000+ 240
Rotana team member Hours of training per
programs promotions per year team member per year
Sustainability
Sustainability
Environment Community Guests Colleagues Suppliers Governance

Rotana Earth is a Global Corporate Sustainability Platform that

addresses environmental, economic and social sustainability and
is implemented in all new and operating hotels, hotel apartments
and resorts.

The vision of Rotana Earth The goal of Rotana Earth To achieve that vision, Rotana
is to become an industry leader is to guide Rotana’s transition has identified strategic goals to be
in implementing sustainable to sustainable development, applied across key areas of
business practices that while setting fundamental opportunity to drive sustainable
minimise harm and maximise values and principles toward initiatives : environment, colleagues,
the benefit to the environment, building a solid, sustainable
future for the company and guests, suppliers and communities,
the economy and the local the community . together with robust governance .
community .
Sustainability
Rotana is proud to have…
Increased Reduced waste Reduced electricity
recyclables by to landfill to consumption by

8% 17% 8%

Energy Water
Conservation Conservation

Materials Waste
Consumption Management
Organizational Chart
Organizational Structure
Board & its
Shareholders
Committee
Board of
Audit Committee
Directors

Executive Team Investment & Development Committee

Executive
Committee
& its Committee
Sustainability Corporate Ethics
Chief Executive Officer
Committee Committee

Chief Financial Chief Information

Chief Financial Officer Chief Operations Officer
Officer Officer

Corporate CVP - Sales

Head of IT Strategy
CVP - Development CVP - Finance CVP - Engineering
Country Manager
Turkey and Eastern &
& Services Central Europe
Departments CV - Revenue & CVP -Architecture Corp. Director of CVP – Food &
Directors & Managers Area GMs
Distribution & Design Materials Mgmt. Beverage

CVP - Loyalty CVP - Human Resources Corp. Director of EHS

Corp. Director of Corp. Directors of

CVP - Owner RM
Brand Marketing Operations

Director of
Corp. Director of Legal
Pre-Opening & HK

Corp. Director of
Franchising
Rotana Support & Services
Development Stages
Development Stage Pre-Opening Stage Post-Opening Stage

36 months 9 to 12 months
from project kick off date until 15 years term
before hotel opening
hotel opening from opening date
Technical Services Pre-Opening Services Management Services
• Review and advisory on architectural & interior design •Project timeline and opening critical path coordination •Full operational management of the hotel
• Brand standard guidelines and design manuals •Procurement advisory (FF&E, OS&E) •Revenue management & dynamic pricing strategy
• Space planning (guest rooms, BOH, public areas) •Licensing and compliance support •Sales, marketing, and loyalty program integration
• MEP (Mechanical, Electrical, Plumbing) input and •Staff recruitment and brand training programs •Financial control, procurement, and reporting
coordination •Implementation of SOPs and operating systems •Engineering & maintenance
• Review of construction drawings and specifications •Pre-opening marketing and PR campaigns •Guest satisfaction monitoring and quality audits
• Sign -off at key design milestones •Soft opening planning and simulation •Ongoing staff development and training
• Support on sustainability and lifecycle planning •Owner handover and operational testing
Technical Services
Rotana collaborateswith owners and owner’s specialists to provide
assistance in severalareas of hotel design and planning.

Architecture Interior Design Mechanical & Electrical Graphic design & signage Lighting
• Design plans • Operational requirements • Design parameters for all • Property name & logo • Preliminary plans for
mechanic or electric facilities & guest rooms
• Allocation program • Projections installations & equipment • Indoor & outdoor signage
• Review final lighting
• Property layout • Facades • Review and approve drawings & specifications
specifications, schematic
• Selection of Operation • Colours
diagrams & single line
Equipment
• Selection of materials and diagrams
• Coordinate with Owner’s experienced suppliers
• Site inspection
project management on
timeline, project cost & • FF&E advice
• Assist in takeover,
progress commissioning & final
• Site inspection
inspections
Pre-opening Services
Financial & Administrative Setup Procurement & Operations Food & Beverage Concepts
• Preparing a pre-opening budget • Assisting in negotiating and • Developing food and beverage concepts
procuring all contracts necessary for for all Property outlets, including the
• Preparing the initial FF&E and the operation of the Property design of menus and uniforms
Operating Equipment budget
• Assisting in purchasing the initial FF&E and
• Assisting Owner in applying for and Operating Equipment, and the initial
obtaining all government permits required
for the operation of the Property
inventories of food, beverages, fuel, Marketing & Branding
stationery, household supplies, and other
consumable inventories necessary for the • Developing a marketing plan for the
• Assisting Owner in opening the bank accounts
operation of the Property opening of the Property and organizing
• Assisting in negotiating and procuring all sales, promotions, publicity, and public
insurance policies required for the Property relations programs
and its operation
Policies, Procedures & Systems • Developing marketing material for the
opening of the Property, including
• Developing and establishing all manuals, brochures, fact sheets, flyers, and other
Human Resources & Training standard procedures, and policies required marketing collaterals
for the management of the Property
• Assisting the recruitment of property • Conducting market surveys
employees • Implementing management control
procedures and accounting systems
• Providing a pre-opening task force to assist
Property General Manager and Property • Assisting in the installation of computer Pre -Opening Execution
department heads in the organization of and information systems • Conducting trial runs of the Property and
various departments of the Property its services
• Providing orientation and training programs • Organizing the pre-opening ceremony
for all Property Employees
Management Services
Operations Sales and Marketing Facilities & Security
• Day -to-day hotel operations • Strategic sales planning • Repair and maintenance
• Guest service standards and experience • Digital marketing and brand visibility • Security services
delivery • Website development and performance
• Rooms operation (front -office, concierge, and optimization
housekeeping services)
• Campaigns Business & Administration
• Recreation operation (gym and wellness
centre) • Attending world travel fairs • IT and administration support

• Laundry operation • Purchasing and materials management

• Accounting and financial services
(budgeting, financial reports, audits,
Food & Beverage Operations Revenue and distribution controls…)
Service quality and guest satisfaction
• Concept development and execution • Dynamic pricing strategies
monitoring
• Menu engineering and pricing • Central Reservation System (CRS) management
• Quality control and hygiene standards • Channel management (OTAs, GDS, direct
bookings)
Human Resources
• F&B marketing and promotions
• Human Resources (selection, employment
• Events, Meetings and Banqueting's Operations • Demand forecasting and yield optimization
and termination of employees)
• Employees training and development
Franchise Services
Sales and Marketing Operations & Quality Assurance Procurement & IT Support
• Commercial support • Quality programs and audits • IT support
(sales, marketing, and budgeting)
• Training for General Manager and key • Rotana purchasing platform with
• Connection to Rotana's central reservation personnel approved suppliers
system
• Optional modules (paid) for customized and
• Access to Rotana's loyalty program extended services by Rotana
• Digital marketing campaigns and tools
A la carte Services (optional)
• Listing in Rotana website and booking engine
and channel distribution (GDS, OTAs, direct) • Human resources and employee development
services
• Recruitment
Business Support • Additional commercial services
• Access to operating manuals, policies, and • Hotel specific marketing and PR support
standard operating procedures
• Food & Beverage service audits, new concept
• Access to reporting templates development and training
• Engineering fire/life/safety audits
• Technical and design assistance for full or partial
Hotel renovation (PIP)
Branded Residences
Branded Residences Services
Design & Development Support Operational Setup (Optional - If Operator -Managed)
• Issue detailed Design Guidelines aligned with the brand • Provide residential management services (Concierge, Housekeeping, Maintenance,
(architecture, interiors, amenities) and Security), and tenants à -la-carte services (Laundry, room service, babysitting)
• Review and approve: Unit layouts & Public areas • Amenity operations (spa, gym, lounges)
• Back -of-house areas (if operator -managed)
• Set up homeowner services: housekeeping, private dining, lifestyle concierge.
• Consult on residential identity and functionality, ensuring seamless
brand integration • Develop and implement resident service training and SOPs

Rental Management Program (Optional)

Sales & Marketing Support (Optional)
• Offer or support the creation of a branded rental program for unit owners who
• Co -create sales and marketing materials: brochures, videos, VR tours,
wish to lease their residences
unit renders
• Grant access to brand assets (logos, naming rights, co -branding • Handle leasing, revenue collection, guest experience, and reporting
strategy)
• Provide global exposure via: Brand website & digital channels
• Participation in international property shows and roadshows
• Optional: Support with sales gallery setup and launch events
Post-Handover Support & Long -Term Oversight (Optional)
• Ongoing brand integrity checks and resident satisfaction reviews
• Advisory on Homeowners Association (HOA) structure and governance
Pre-Opening Services (Optional) • Annual operational audits (if services are provided by the brand/operator)
• Oversee fit -out and finishing works to ensure brand compliance.
• Advise on OS&E and recommended suppliers
• Conduct final inspections, brand audits, and handover checks before
opening
Branded Residences Benefits
Benefits for the Developer Benefits for the Tenant / Resident / Investor
Premium Pricing & Faster Sales Luxury Lifestyle & Services
• Branded residences often command higher price points (20 –30% premium • Residents enjoy hotel -like services such as housekeeping, valet, concierge, in -
vs. non -branded) room dining, and spa access
• The brand’s credibility enhances buyer trust, driving faster sales velocity • Optional à -la-carte services create a seamless luxury living experience

Marketing Power of a Global Brand Quality Assurance

• Access to a recognised hospitality brand’s global network • Branded residences adhere to stringent design, construction, and service
• Built -in PR and marketing support help position the project standards set by the operator
internationally • Ensures consistency, comfort, and long -term maintenance

Design & Development Expertise Prestige & Global Recognition

• Guidance from the brand’s technical services team ensures efficient • Association with a respected brand enhances resale value
layouts, luxury design standards, and market -driven unit configurations • Brand trust translates into peace of mind, especially for international buyers

Operational & Maintenance Efficiency Strong Resale & Rental Appeal

• The brand can oversees property management, ensuring long -term value • Branded properties tend to retain value better and appeal to high -net-worth
and consistency buyers and premium renters
• Reduced operational burden on the developer or their team • May be integrated with a rental program managed by the brand

Enhanced Asset Value & Prestige Security, Privacy & Convenience

• The presence of a globally known hotel/residence brand elevates the entire • Professionally managed buildings offer 24/7 security, maintenance, and privacy
development (including adjacent real estate) • Integrated smart systems and resident -only amenities add convenience
• Easier to attract premium retail, F&B, and amenities
Why Rotana
 Why Rotana?
Proven Regional Strong Brand Operational
Expertise Portfolio Excellence
Rotana is one of the most trusted and From luxury to lifestyle and long -stay With over three decades of hotel
recognized hotel operators in the Middle concepts, Rotana offers a diverse range management experience, Rotana
East, Africa, Asia, and Eastern Europe, of well -established brands that cater to delivers consistently high service
with deep understanding of local various market segments —ensuring standards, efficient operations, and
markets, guest preferences, and business the right fit for every asset and robust cost control —maximizing guest
cultures . location . satisfaction and owner returns .

Powerful Flexible & Owner-

Commercial Engine Focused Approach
Rotana’s integrated sales, marketing, Rotana offers adaptable management
loyalty, and distribution platforms solutions tailored to each property and
drive occupancy, visibility, and direct ownership structure, ensuring
bookings, supported by a strong transparent communication, strategy
regional and international network . alignment, and long -term value
creation .
Rotana Hotel Management Corporation PJSC.

PO Box 95100, Abu Dhabi, T +971(0) 2 8119777

United Arab Emirates. E [Link]@[Link] [Link]