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Reliability Analysis

The reliability analysis of various scales yielded varying Cronbach's Alpha values, indicating different levels of internal consistency. The scales for perceived ascription of responsibility (0.661), marketing addiction (0.779), and environmental concern (0.876) showed acceptable to good reliability, while the subjective norm scale demonstrated excellent reliability at 0.936. Overall, the instruments are considered reliable for data collection, with the exception of the perceived ascription of responsibility scale, which is slightly below the recommended threshold.

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Joseph Israel Florendo
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7 views2 pages

Reliability Analysis

The reliability analysis of various scales yielded varying Cronbach's Alpha values, indicating different levels of internal consistency. The scales for perceived ascription of responsibility (0.661), marketing addiction (0.779), and environmental concern (0.876) showed acceptable to good reliability, while the subjective norm scale demonstrated excellent reliability at 0.936. Overall, the instruments are considered reliable for data collection, with the exception of the perceived ascription of responsibility scale, which is slightly below the recommended threshold.

Uploaded by

Joseph Israel Florendo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Reliability Analysis

PERCEIVED ASCRIPTION OF RESPONSIBILITY

Scale Reliability Statistics


Cronbach's α

scale 0.661

The reliability analysis yielded a Cronbach’s Alpha of 0.661, indicating moderate internal
consistency. Although slightly below the recommended 0.70 threshold, the value is
considered acceptable for an exploratory study.

Reliability Analysis

Scale Reliability Statistics


Cronbach's α

scale 0.766

The reliability analysis produced a Cronbach’s Alpha of 0.766, indicating acceptable internal
consistency of the items measuring the variable. Thus, the instrument is considered reliable
for data collection.

Reliability Analysis

ENVIRONMENTAL CONCERN

Scale Reliability Statistics


Cronbach's α

scale 0.876

The reliability analysis yielded a Cronbach’s Alpha of 0.876, indicating good internal
consistency of the items measuring the variable. Therefore, the instrument is considered
reliable.
Reliability Analysis

MARKETING ADDICTION

Scale Reliability Statistics


Cronbach's α

scale 0.779

The reliability analysis resulted in a Cronbach’s Alpha of 0.779, indicating acceptable


internal consistency of the items measuring the variable. Thus, the instrument is reliable.

Reliability Analysis

SUBJECTIVE NORM

Scale Reliability Statistics


Cronbach's α

scale 0.936

The reliability analysis yielded a Cronbach’s Alpha of 0.936, indicating excellent internal
consistency of the items measuring the variable. Therefore, the instrument is considered
highly reliable.

Joseph Israel A. Florendo


Statistician

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