QUESTIONNAIRE
Anagh raj C, Aryananda AS, Jisbin jinny, Shanif PP, B. Com computer
application students of ses collage, sreekandapuram doing a project on the topic
“STUDY ON THE INFLUENCE OF INSTAGRAM MARKEITNG ON
PURCHASE DECISIONS WITH SPECIAL REFERENCE TO KANNUR
DISTRICT”. I humbly request your corporation for completion of the project
work. I assure you that the information provided with be kept confidential and
will be used for academic purpose only.
1. Gender
o Male
o Female
o Other
2. Age
o Below 20
o 21-30
o 31-40
o Above 40
3. Educational qualification
o Higher secondary
o Undergraduate
o Postgraduate
o Others
4. Occupation
o Student
o Employee
o Business
o Homemaker
5. Monthly income
o Below 10000
o 10001-20000
o 20001-30000
6. Do you have an active instagram account?
o Yes
o No
7. How long have you been using instagram?
o Less than one year
o 1-3 years
o 3-5 years
o Morthan 5 years
8. How much time do you spend on Instagram daily?
o Less than 30 minutes
o 30 min-1hour
o 1-2 hours
o Morthan 2 hours
9. Purpose of using Instagram (tick more than one)?
o Entertainment
o Information
o Social interaction
o Shopping
10. Do you follow brand or business pages on Instagram?
o Yes
o No
11. Are you aware of advertisements on Instagram?
o Yes
o Rarely
12. How often do you notice Instagram advertisements?
o Always
o Often
o Sometimes
o Rarely
13. Which type of Instagram marketing attracts you the most?
o Sponsored ads
o Influencer marketing
o Brand pages
o Stories
14. Do you trust influencer promotions on Instagram?
o Yes
o No
o Sometimes
15. Do Instagram ads provide sufficient information about products?
o Yes
o No
o To some extent
16. What type of products have you purchased through Instagram?
o Clothing
o Cosmetics
o Electronics
o Food items
[Link] frequently do you purchase products influenced by Instagram marketing?
o Very Often
o Often
o Sometimes
o Rarely
[Link] advertisements increase my awareness of products?
o Strongly Disagree
o Disagree
o Neutral
o Agree
19. .Influencer reviews affect my purchase decisions?
o Strongly Disagree
o Disagree
o Neutral
o Agree
[Link] marketing creates interest in new products?
o Strongly Disagree
o Disagree
o Neutral
o Agree
21..Visual content on Instagram motivates me to buy products?
o Strongly Disagree
o Disagree
o Neutral
o Agree
22. Instagram marketing reduces my search time before purchase?.
o Strongly Disagree
o Disagree
o Neutral
o Agree
[Link] ads help me compare different brands.?
o Strongly Disagree
o Disagree
o Neutral
o Agree
[Link] frequently do you purchase products influenced by Instagram marketing?
o Strongly Disagree
o Disagree
o Neutral
o Agree
25..How satisfied are you with your purchases through Instagram?
o Highly satisfied
o Satisfied
o Neutral
o Dissatisfied