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Management Programs

The document outlines various AI and digital marketing courses designed for business growth, covering topics such as digital marketing, business analytics, financial modeling, HR analytics, product management, and more. Each course includes modules, tools, certifications, suggested fees, and potential hiring companies. The courses aim to equip participants with skills for specific job roles in their respective fields.

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syed naveed
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0% found this document useful (0 votes)
8 views8 pages

Management Programs

The document outlines various AI and digital marketing courses designed for business growth, covering topics such as digital marketing, business analytics, financial modeling, HR analytics, product management, and more. Each course includes modules, tools, certifications, suggested fees, and potential hiring companies. The courses aim to equip participants with skills for specific job roles in their respective fields.

Uploaded by

syed naveed
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

1.

Digital Marketing & AI for Business Growth

Modules & Hours:

1. Digital Marketing Fundamentals – 10 hrs


2. Social Media Marketing & Analytics – 10 hrs
3. Performance Marketing (Google, Meta Ads) – 15 hrs
4. SEO & Content Strategy – 10 hrs
5. Email, WhatsApp, and Mobile Marketing – 10 hrs
6. AI in Digital Marketing: Personalization, Automation & Chatbots – 15 hrs
7. Web Analytics using GA4 & AI Tools – 10 hrs
8. Capstone Project (AI-Driven Campaign Design) – 20 hrs

Tools: Google Ads, Meta Ads, Canva, ChatGPT, HubSpot, Mailchimp, GA4, SEMrush,
Hootsuite
Certifications: Google Digital Garage, HubSpot Inbound Marketing, Meta Blueprint
Job Roles: Digital Marketing Executive, Performance Marketer, AI Marketing Analyst
Suggested Fees: ₹7,000 – ₹9,000
Hiring Companies: Webchutney, Dentsu, Nykaa, Flipkart, Razorpay

2. Business Analytics with AI & Excel

Modules & Hours:

1. Business Intelligence Basics – 10 hrs


2. Excel for Business Insights – 15 hrs
3. Data Visualization with Power BI/Tableau – 15 hrs
4. Statistics for Decision-Making – 10 hrs
5. Introduction to Python & Predictive Analytics – 15 hrs
6. AI for Forecasting & Optimization – 15 hrs
7. Capstone Project (AI-Enabled Business Decision Dashboard) – 20 hrs

Tools: Excel, Power BI, Tableau, Python, ChatGPT, Orange


Certifications: Microsoft Excel Analyst, Tableau/Power BI Certifications
Job Roles: Business Analyst, Data Analyst, Strategy Analyst
Suggested Fees: ₹8,000 – ₹10,000
Hiring Companies: TCS, KPMG, MuSigma, Accenture, Genpact

3. Financial Modeling & AI for Investment Analysis

Modules & Hours:


1. Financial Statement Analysis – 10 hrs
2. Excel for Finance – 10 hrs
3. Business Valuation & DCF – 15 hrs
4. M&A, LBO & Scenario Analysis – 15 hrs
5. Forecasting & Budgeting using AI Models – 15 hrs
6. AI Tools in Equity Research & Credit Risk – 15 hrs
7. Capstone Project (AI-Enhanced Valuation Model) – 20 hrs

Tools: Excel, Bloomberg (demo), ChatGPT, Python for Finance, Finbox, TIKR
Certifications: NSE Certification, CFI Financial Modeling
Job Roles: Financial Analyst, Equity Research Associate, Investment Banking Analyst
Suggested Fees: ₹10,000 – ₹12,000
Hiring Companies: CRISIL, JP Morgan, Goldman Sachs, Tresvista

4. AI-Powered HR & People Analytics

Modules & Hours:

1. Fundamentals of HRM – 10 hrs


2. Talent Acquisition & ATS Tools – 10 hrs
3. L&D and Performance Management – 10 hrs
4. HR Data Analytics with Excel – 10 hrs
5. AI in Recruitment, Attrition & Sentiment Analysis – 15 hrs
6. GenAI for HR Communication, JD Writing & Training – 15 hrs
7. Capstone Project (AI-Driven HR Dashboard) – 20 hrs

Tools: Excel, Darwinbox, ChatGPT, Power BI, [Link]


Certifications: SHRM India Certification, People Analytics Certificate
Job Roles: HR Analyst, People Analytics Executive, Talent Intelligence Associate
Suggested Fees: ₹7,000 – ₹9,000
Hiring Companies: Infosys, Darwinbox, Tata Steel, Accenture

5. Product Management & AI for Startups

Modules & Hours:

1. Product Lifecycle & Design Thinking – 10 hrs


2. Market Research & MVP Development – 10 hrs
3. Agile, Scrum & Product Roadmapping – 15 hrs
4. UX/UI for PMs + Figma – 10 hrs
5. AI in Product Feedback Analysis & Feature Prioritization – 15 hrs
6. Product Analytics & GenAI for PRDs – 15 hrs
7. Capstone Project (AI-Supported MVP Pitch) – 20 hrs

Tools: Jira, Figma, ChatGPT, Notion, Google Analytics, ProductBoard


Certifications: Product School, AIPMM Certified PM
Job Roles: Associate Product Manager, Growth PM, Startup PM
Suggested Fees: ₹9,000 – ₹12,000
Hiring Companies: Zomato, Razorpay, Meesho, Startups

6. Entrepreneurship, Innovation & AI for Startups

Modules & Hours:

1. Idea to Execution: Startup Journey – 10 hrs


2. Business Model Canvas & Go-To-Market – 10 hrs
3. Finance, Legal & Fundraising – 10 hrs
4. GenAI for Startup Ideation, Pitch & Marketing – 15 hrs
5. Digital Tools for Growth Hacking – 10 hrs
6. AI in Market Research & Customer Persona Design – 15 hrs
7. Capstone Project (AI-Powered Startup Pitch) – 20 hrs

Tools: Canva, ChatGPT, Notion, Glide, Bizplan


Certifications: NEN/Wadhwani Foundation, Startup India
Job Roles: Founder, Growth Hacker, Innovation Manager
Suggested Fees: ₹6,000 – ₹8,000
Hiring Companies: Startups, Incubators, SME consultancies

7. AI-Driven B2B Sales & Key Account Management

Modules & Hours:

1. B2B Sales Funnel & Techniques – 10 hrs


2. Prospecting & Lead Generation with LinkedIn + AI – 10 hrs
3. Consultative & Solution Selling – 15 hrs
4. CRM Tools & Pipeline Management – 10 hrs
5. AI in Sales Forecasting & Email Personalization – 15 hrs
6. Sales Negotiation + Objection Handling with GenAI – 10 hrs
7. Capstone Project (AI-Enabled Sales Deck & CRM) – 20 hrs

Tools: Zoho CRM, HubSpot, LinkedIn Sales Navigator, ChatGPT


Certifications: HubSpot Sales Certificate, Zoho CRM Training
Job Roles: B2B Sales Executive, KAM, Inside Sales Analyst
Suggested Fees: ₹6,000 – ₹8,000
Hiring Companies: Zoho, Freshworks, Salesforce, RazorpayX

8. FinTech, Digital Payments & AI in Banking

Modules & Hours:

1. FinTech Landscape & Trends – 10 hrs


2. UPI, Open Banking, API Economy – 10 hrs
3. Digital Lending, InsurTech, Neobanks – 10 hrs
4. Blockchain Basics & CBDCs – 10 hrs
5. AI in Fraud Detection, Credit Scoring, Robo-Advisors – 15 hrs
6. GenAI for Customer Support, KYC & Regulatory Reports – 15 hrs
7. Capstone Project (AI-Enhanced FinTech App Design) – 20 hrs

Tools: RazorpayX, Yodlee, Stripe, ChatGPT, Fiserv, Crystal Blockchain


Certifications: IIBF FinTech, NISM, FinTech Foundation
Job Roles: FinTech Analyst, Risk Analyst, Product Ops
Suggested Fees: ₹9,000 – ₹11,000
Hiring Companies: Razorpay, Paytm, ICICI, Zerodha

9. AI-Powered Supply Chain & Operations Analytics

Modules & Hours:

1. SCM Fundamentals & Sourcing – 10 hrs


2. Inventory & Logistics Management – 10 hrs
3. Lean Six Sigma Basics – 10 hrs
4. Supply Chain Analytics & KPIs – 15 hrs
5. AI for Demand Forecasting & Route Optimization – 15 hrs
6. GenAI in Supplier Reports & Planning – 10 hrs
7. Capstone Project (AI-Powered SCM Dashboard) – 20 hrs

Tools: AnyLogistix, Power BI, Llamasoft, Excel, ChatGPT


Certifications: CILT, ASCM Supply Chain Micro-Certs
Job Roles: SCM Analyst, Demand Planner, Ops Executive
Suggested Fees: ₹7,000 – ₹9,000
Hiring Companies: Amazon, Flipkart, DHL, Tata Motors

10. AI-Enhanced Strategic Consulting & Business Design


Modules & Hours:

1. Strategy Frameworks & Business Models – 10 hrs


2. Competitive & Industry Analysis – 10 hrs
3. Problem Solving & Storyboarding – 10 hrs
4. AI for Research, Data Synthesis & Presentation – 15 hrs
5. GenAI for Deck Creation, SWOT, Financial Summary – 15 hrs
6. Consulting Case Studies (MBB Style) – 10 hrs
7. Capstone Project (AI-Enhanced Strategy Deck) – 20 hrs

Tools: ChatGPT, Slidebean, Notion, Miro, PowerPoint


Certifications: TCS iON Strategy Consulting, Case Interview Prep
Job Roles: Analyst (Consulting), Strategy Intern, Business Design Associate
Suggested Fees: ₹8,000 – ₹10,000
Hiring Companies: Deloitte, KPMG, Accenture Strategy, ZS Associates

11. AI-Driven Sustainability & ESG Management


Duration: 100 Hours

Modules & Hours:

1. Introduction to ESG & Regulatory Frameworks – 10 hrs


2. AI in Sustainability Reporting – 15 hrs
3. Predictive Analytics for ESG Risks – 15 hrs
4. Green Finance & Carbon Tracking – 15 hrs
5. Generative AI for ESG Documentation – 10 hrs
6. Tools & Platforms for ESG Analysis – 15 hrs
7. Soft Skills & Career Preparation – 10 hrs
8. Capstone Project – 10 hrs

Tools: IBM Envizi, Microsoft Sustainability Cloud, Power BI, Tableau, ChatGPT
Capstone Project: Design a dashboard to track and visualize a company’s sustainability KPIs
using AI.
Job Roles: ESG Analyst, Sustainability Consultant, Carbon Accounting Analyst
Fee Range: ₹8,000 – ₹12,000
Hiring Companies: KPMG, Wipro, Infosys, EY, Tata Sustainability Group

12. AI in Business Strategy & Decision Science


Duration: 100 Hours

Modules & Hours:

1. Business Strategy Foundations – 10 hrs


2. AI for Forecasting & Scenario Planning – 15 hrs
3. Competitive Intelligence Using AI – 15 hrs
4. Game Theory & Strategic Modelling – 15 hrs
5. GenAI for Business Ideation & Planning – 10 hrs
6. Tools for Decision Analytics – 15 hrs
7. Soft Skills & Career Preparation – 10 hrs
8. Capstone Project – 10 hrs

Tools: DataRobot, Microsoft Copilot, ChatGPT, Causal, Tableau


Capstone Project: Create an AI-powered decision-support model for a new market entry or
product launch.
Job Roles: Business Analyst, Strategy Consultant, Decision Science Executive
Fee Range: ₹8,000 – ₹12,000
Hiring Companies: BCG, ZS Associates, Accenture, Deloitte, Tata Elxsi

13. AI in Retail & E-Commerce Management


Duration: 100 Hours

Modules & Hours:

1. Retail & E-Commerce Landscape – 10 hrs


2. AI-Powered Personalization & Pricing – 15 hrs
3. Inventory Optimization with AI – 15 hrs
4. Generative AI for Visual Merchandising – 15 hrs
5. Consumer Behavior Analytics – 15 hrs
6. AI Chatbots & Customer Experience – 10 hrs
7. Soft Skills & Career Preparation – 10 hrs
8. Capstone Project – 10 hrs

Tools: Shopify AI, Salesforce Einstein, ChatGPT, Midjourney, Google Retail AI


Capstone Project: Develop a data-driven, AI-powered business plan for a D2C brand.
Job Roles: E-Commerce Analyst, Retail Planner, CX Consultant
Fee Range: ₹8,000 – ₹12,000
Hiring Companies: Flipkart, Amazon, Reliance Retail, Tata Cliq, Nykaa

14. AI in Talent Analytics & HR Tech


Duration: 100 Hours

Modules & Hours:

1. HRM and the Digital Workplace – 10 hrs


2. AI in Talent Acquisition and Screening – 15 hrs
3. Predictive Analytics in Employee Engagement – 15 hrs
4. Workforce Planning & Optimization – 15 hrs
5. Generative AI in L&D & Performance Reviews – 10 hrs
6. HR Tech Tools and Dashboards – 15 hrs
7. Soft Skills & Career Preparation – 10 hrs
8. Capstone Project – 10 hrs

Tools: Darwinbox, Zoho People, ChatGPT, Power BI, SAP SuccessFactors


Capstone Project: Build an AI-driven talent acquisition and engagement model for a mid-sized
company.
Job Roles: HR Analyst, Talent Acquisition Analyst, Workforce Planner
Fee Range: ₹8,000 – ₹12,000
Hiring Companies: Infosys, Capgemini, TCS, Aon, Mercer

15. AI-Enhanced Product Management


Duration: 100 Hours

Modules & Hours:

1. Product Management Lifecycle – 10 hrs


2. Customer Discovery & Data Analysis – 15 hrs
3. AI in Market Sensing & UX Design – 15 hrs
4. Roadmapping & Feature Prioritization with AI – 15 hrs
5. GenAI for Product Documentation – 10 hrs
6. Tools & Agile Workflows – 15 hrs
7. Soft Skills & Career Preparation – 10 hrs
8. Capstone Project – 10 hrs

Tools: Productboard, Miro, Figma, ChatGPT, Notion, Jira


Capstone Project: Create a product concept and roadmap using AI tools for a tech-based B2B
SaaS product.
Job Roles: Product Manager, Product Analyst, UX Strategist
Fee Range: ₹8,000 – ₹12,000
Hiring Companies: Freshworks, Zoho, Razorpay, Zeta, Meesho

16. AI in Customer Success & CRM Strategy


Duration: 100 Hours

Modules & Hours:

1. Customer Success Fundamentals – 10 hrs


2. CRM Systems & Customer Lifecycle – 15 hrs
3. AI for Churn Prediction & Retention – 15 hrs
4. Generative AI for Customer Journey Mapping – 15 hrs
5. NPS, VOC, and Sentiment Analysis – 15 hrs
6. CRM Dashboards & Reporting – 10 hrs
7. Soft Skills & Career Preparation – 10 hrs
8. Capstone Project – 10 hrs

Tools: HubSpot, Zoho CRM, Salesforce Einstein, ChatGPT, Retently


Capstone Project: Design an AI-enhanced CRM strategy for a subscription-based business.
Job Roles: Customer Success Executive, CRM Analyst, Customer Insights Manager
Fee Range: ₹8,000 – ₹12,000
Hiring Companies: Zoho, Chargebee, Paytm, Bigbasket, Unacademy

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