Core brand elements Brand guidelines 21
2.0 Our colours signify our focus on
being the most trusted corporate
Colour specialist, while also capturing
the vibrancy of our digital and
retail expertise.
2.1 Colour palette 22
2.2 Retail colour palette 23
2.3 Corporate colour palette 24
2.4 XclusivePlus colour palette 25
2.5 Private Bank colour palette 26
Core brand elements Brand guidelines 22
2.1
Colour palette Primary palette
Our colour palette is made up
of eight colours. Colours from the
primary palette should be used
most prominently and used with
Our secondary colour palette
complements our primary palette.
Please use them sparingly in
diagrams and infographics.
White Access orange Retail green Corporate blue
C0 M0 Y0 K0 PANTONE 151c PANTONE 390c PANTONE 2747c
R255 G255 B255 C0 M60 Y100 K0 C35 M13 Y100 K0 C100 M75 Y0 K25
R255 G130 B0 R178 G189 B53 R0 G56 B131
HEX: b2bd35 HEX: 003883
Secondary palette
Aqua Dark blue Red Dark orange
PANTONE 7711c PANTONE 281c PANTONE 187c PANTONE 1665c
C98 M0 Y28 K4 C100 M80 Y0 K45 C0 M100 Y90 K25 C0 M83 Y100 K0
R0 G156 B166 R0 30 B90 R190 G20 B20 R250 G80 B35
HEX: 009ca6 HEX: 001e5a HEX: be1414 HEX: fa5023
Core brand elements Brand guidelines 23
2.2
Retail
colour palette
Green is the core colour for our
provided indicates the relationship
of supporting primary colours.
White Retail green Corporate blue Access orange Black
C0 M0 Y0 K0 PANTONE 390c PANTONE 2747c PANTONE 151c C0 M0 Y0 K100
R255 G255 B255 C35 M13 Y100 K0 C100 M75 Y0 K25 C0 M60 Y100 K0 R0 G0 B0
HEX: R178 G189 B53 R0 G56 B131 R255 G130 B0 HEX: 000000
HEX: b2bd35 HEX: 003883 HEX:
Core brand elements Brand guidelines 24
2.3
Corporate
colour palette
Blue is the core colour for our
diagram provided indicates
the relationship of supporting
primary colours.
White Corporate blue Access orange Black
C0 M0 Y0 K0 PANTONE 2747c PANTONE 151c C0 M0 Y0 K100
R255 G255 B255 C100 M75 Y0 K25 C0 M60 Y100 K0 R0 G0 B0
HEX: R0 G56 B131 R255 G130 B0 HEX: 000000
HEX: 003883 HEX:
Core brand elements Brand guidelines 25
2.4
XclusivePlus
colour palette
Dark green is the core colour
The diagram provided indicates
the relationship of supporting
primary colours.
White XclusivePlus dark green Mid green Forest green Light green Access orange Black
C0 M0 Y0 K0 PANTONE 3308c C95 M0 Y75 K65 C97 M10 Y86 K18 C63 M0 Y84 K0 PANTONE 151c C0 M0 Y0 K100
R255 G255 B255 C94 M28 Y74 K73 R0 G83 B54 R0 G134 B81 R101 G189 B96 C0 M60 Y100 K0 R0 G0 B0
HEX: R0 G55 B38 HEX: 005336 HEX: 008651 HEX: 65bd60 R255 G130 B0 HEX: 000000
HEX: 003626 HEX:
Core brand elements Brand guidelines 26
2.5
Private Bank
colour palette
Dark grey is the core colour
for our Private Bank service
indicates the relationship
of supporting primary colours.
White Mid grey Dark grey Private Bank black Access orange
C0 M0 Y0 K0 C35 M0 Y0 K90 C35 M0 Y0 K95 PANTONE Black c PANTONE 151c
R255 G255 B255 R38 G52 B59 R38 G52 B59 C0 M0 Y0 K100 C0 M60 Y100 K0
HEX: HEX: 26343b HEX: 26343b R0 G0 B0 R255 G130 B0
HEX: 000000 HEX: